 Someone asked me whether it's possible to make the building of an authentic business to be easy and fun. Is it possible along the way just so well I talked about ease in an earlier video, you can find that on wherever you find my videos. Let's talk about having it be fun right because society defines fun as basically material enjoyment. So, earlier I had just ran down the block to to the bakery to get some treats and that was fun. You know, I was relaxing last night and playing a video game. That's fun. Or, you know, having watching a fun show with my wife and that's fun, or seeing friends we haven't seen for a while. That's fun, right, surfing social media for some of us is fun. And so when you take that word fun and you say, Oh, this business building, can it be fun as well. There's this illusion, and I think some influencers a pedal this illusion that you can just be just like in pleasure, like the whole time you're building a business. The depends on how you define fun and pleasure. Of course, always depends on how you define things. If you are saying, if you're looking for that surface level sensory fun. It depends occasionally when you're building a business so for example, I mean if you look at my, those of you who are watching the video version of this you can see my background here as made by mid journey I made it in mid journey. And that was fun to create. But of course, that's not going to be my business creating these backgrounds all day long. It's so easy to do these days that no one's going to want to pay me for it. I'm not that good of an artist. And even the people who artists who do get paid, you ask them, Hey, is it always fun that you're doing this and it's like, depends on how you define fun. Right, or if I am working with my client group, and I'm on a, you know, Q&A session I love answering questions in my client group and they asked me a question challenging question and makes me think about it maybe it's something that I actually really enjoy talking about and I answer the question and I feel connected to my clients and I feel like I'm in service and that's fun because it's again something that I enjoy talking about and but what about all the other parts of business. When you say, Okay, business should be fun. It's done right. If especially George you talk about authentic business. It's supposed to be fun. Isn't that because otherwise it's not authentic to your soul and to your, you know, higher self your higher consciousness or whatnot. Then what happens is you start to make this incorrect connection between. Okay, if I am struggling here to solve a problem or to create something that has some risk. People might not love it. Then it's not fun anymore. You know, solving a tech challenge in your business or trying to get clients. The act of marketing I've already said in many of my videos that the act of marketing. I see it as an act of growth myself and of service to my audience. No matter if anyone buys, especially during that particular marketing effort, because so here's a here's a here's a white here's a redefinition of fun. I'm going to redefine it for the rest of this video. The more attachment to outcome. You have in a process. The less fun it's possible to have. So if I'm doing marketing and like, by the end of this video, I better get, you know, 10 sales of my courses or something like that. Then it becomes a agenda laden performance. It becomes an act of manipulation of one's audience. Because I'm like, okay, but I'm not going to be happy unless I get 10 sales. Right. Isn't that what goal setting is. We are postponing happiness. Right. Is that what goal setting supposed to be. I have a different perspective of goal setting. Right. So fun is like, you have to, if we really want to reach our higher potential in this life. We must redefine fun. I'm going to use business examples, because that's why we're most of you are watching this. If you're going to make some content, right, write a blog post or make a video. And you have this attachment that it's got to sell something. Right. Or it's got to get likes and comments. You're already putting yourself in a place of more likely to be anxious and fear of rejection and desire for approval. That's not fun. Right. If we define fun, however, as a deeper level. And let me give you two words to play with. Adventure and joy. Okay, so let's talk about adventure first. When I am making a video, I don't know really don't know if people are going to like it or not. At this point, because I have a little bit of an audience, I expect that even the worst videos get like one or two likes maybe. And the best videos get more than that. I don't know which way it's going to go when I make a video I think the topic might be good for people but it's never you never know until you test it in the market right so what I do therefore is I approach it from a sense of adventure. I say, All right, I'm going to play with this creation. And it's going to be. It could be could really serve a lot of people or very few people could care about it and doesn't make any sense and they move on and that's totally fine. But for me, it's an adventure. And then an adventure is where you are curious about what the result will be right because you don't know how it's the adventure is going to unfold. And you're also practicing courage to say all right let's let's let's give it a try and of course making videos for me as always that but doing much of my business is that writing is definitely requires courage. And, you know, selling something requires courage because I have no idea if anyone's going to buy, even showing up for my clients requires courage because I don't know what kinds of questions they're going to ask me and I might not, you know, be able to to serve them well in that moment or something like that so so curiosity and courage and and let me explain adventure becomes too painful and risky. If you you believe that you might actually die and suffer and be forever in pain if that's one possibility. Then it becomes maybe not so much an adventure but it's a stressful experience right and adventure think of it more like a game where you're playing an adventure game and you're really curious what kinds of, you know, sites and characters you're going to come across what kinds of dangers you might come across but despite the dangers you know that you can always play the game again. So the same thing in business. Whenever I approach a project. I always right size my project so that they're not so big and risky that my God if this thing doesn't work, I am out of business. So like spending a lot of money on a project or spending a lot of time and energy for any launch, you'll notice that when I launch things I launch very lightly, which allows me therefore to launch again and again every single month you notice I sell something every single month. How am I able to do it for 14 years now and going I'm still going strong and I hope to be here for another 28 years right 28 years. So it's because every adventure that I take in my business is low is relatively low risk. I can, I, if I fail in this adventure I can play again. I can play again, no problem, which is why I encourage frequency of action, but to work lightly, meaning we take a lot of action, but each action we take is from a sense of adventure and joy. So let me move on to joy, then joy, we might say is a deeper and more sustainable level of fun that is more connected to spirit, or soul, or if you just want to say secularly, contentment, and a sense of pride, and a sense of taking light as a comedy, right, taking life as a play, right, so joy has different sources for each of us. Some of you might say your joy is in God. Some of you might say your joy is in your higher consciousness, or in the security you have from the universe to always taking care of you. And so joy, I don't like it to say well I'm having a lot of joy in playing this game, or in, you know, especially if it's like a video game or something like that know that I call that fun, right fun is more shallow understanding. Joy is when you are in the adventure, and you see and you frame the adventure that what it's about is not getting to the treasure at the end. Okay, that again the more you do that the more attachment you have and the less it's deeply joyful. But if the adventure can be framed as growth as curiosity of play, and as a heartfelt connection with life and with service. Then, that's where joy comes, because you witness yourself trying different things, learning, and growing from the experience, you witness your own character growing and your own skills developing. And you also sense into the heart connection with your audience, and with your with with life itself. So, like, when I'm making this video, right, I have this deep level of joy, because I am connecting to the experimentation exploration of my mind and my heart and my body. I'm also connecting to the imagination of the viewer you being served by this being uplifted by this feeling deeper security after watching this. And that brings me a deep amount of joy. It's not necessarily fun sometimes, because what's certainly showing up and having to show up on time and that's that's the other part of it is if you think it's going to be fun, you're probably not going to follow a calendar. Following a calendar is no fun. That's where a lot of you are making the mistake. Because again, you have, you have been deceived by the illusion that somehow an authentic business of real true livelihood is supposed to be fun, which means not following the calendar. Growth requires following a calendar. True sustainable service requires following a calendar. Why? Because this life is limited. Have you noticed? You, your soul still is, bear with me for just a moment here. See if you want to play with this idea. Your soul is, has still the inkling of eternity and still has this belief that there is unlimited time and unlimited energy. And so therefore you can be lax, and you could have a flexible day and you have a flexible week and flexible life. And therefore you get very little done compared to me and compared to other people who follow a calendar. And you say, well, George, no, no, this is your life is supposed to be enjoyed. And yet you are using the word enjoy wrongly. Okay, enjoy has two levels has the shallow level of eating a donut or relaxing and watching some television that's enjoyment at one level very shallow level. And as also, I don't feel like showing up for my business right now. So I'm just going to go do something else. And when I get inspired, then I'll show up and oh, I'm inspired right now I'm going to show up and do something that's enjoyment at a shallow level. Enjoyment, Ian, dash, joy in joy to bring joy to life to activity means to practice touching in at that deeper level, like I said, a framing the activities as an exercise is a practice of growth, and of service of connection to other souls, and to life itself. And the practice well just like any practice. If you've ever been those of you who have been a musician, or an athlete, you have the blessing of knowing what practice means you don't just go I don't feel like practicing today. No, no, no, you show up to practice because you believe in your potential, and you want to become better. Right. Life is calling on us to practice. Life is this life is limited your soul has still connected to eternity and you always have to deal with this illusion that there's all the, all the time in the world and all the energy in the world but not in this life, while you're on earth. You're here you chose this to practice limitation, which means you got a limit contract contractions not a bad word. You got to contract your, your time management to be more precise to say I'm showing up for practice for for my video notice I started my video, you know at at at the time that I plant. Right. So it's like I didn't feel like it. I told you I was just at the bakery, just now. And you know I got some baked goods and I gave some to my wife and she's oh you want some I'm like no I got to go make my video right now. Right, that wasn't fun. I would rather sit down and relax for the it's Friday afternoon when I'm recording this right now what am I doing working on my business. I moved to Mexico, you know I'm supposed to be relaxing now. And I said no no no I, I have a different perspective on it, you know moving to Mexico more relaxed state, empowers me to practice with more clarity, and to invest my in my service, more with more mastery. Now that parts of life are calmer, and therefore it supports me to practice why I'm here and why you're here. What you're not here to enjoy life at that shallow level maybe that's that's as a respite that's as a rest. That's like a break between practices between practices sure we can have the donut or to, you know to watch a show I take naps, which I do I take four naps a day for those of you who know my joy for productivity methods. I take four naps a day those are enjoyable at the shadow level but it's also. But I time my naps, I have a calendar for my naps. And so you might say, it takes a deeper level of joy to say, I am dedicated to my growth, and to my ability to serve my audience, and to serve life itself in this limited space that I have on this earth. Right. So I'm going to invest that energy wisely. And I'm going to use the, the material pleasures of this earth as breaks as respite between my practice sessions which are most of my, most of my day and even my evening you're, even when you're relaxing in the evening you're really connected to your spiritual practice of not indulging too much in this or that, and going to bed on time etc that's not fun at the shadow level, going to bed on time. So you can be rested for the next day's adventures and practices. It's not fun on shallow level, but deeply enjoyable because when you go to bed on time, you feel self pride you feel you feel pride of accomplishment. I have integrity. I followed my calendar. It's the most basic practice of integrity is to have design a well designed calendar and to follow it. Okay, including sleeping, sleeping on time at night, you know, waking at a reasonable time, having well rested and taking naps throughout the day if you need to but planning those and then showing up even when you don't feel like it like I said never. I've said this before and it bears repeating. I never feel like starting these videos. Never. It's never fun for me. What course like, you know, whether it's Friday afternoon or Tuesday morning or whatever I always feel like I can prepare a lot more. I always don't really feel as inspired as I could be. Right. I always feel like delaying it. Always. There's not fun for me to start these things. But, but I started because of dedication, and that dedication brings me joy, because I see my I witnessed myself activating my dedication. And that brings me joy. And that joy of starting the video and then I'm, I'm connect I'm feeling connecting I'm practicing the connection to you in my imagination I can't see you right now I'm doing a Facebook live but I can't see but I'm practicing my imagination of you, and open this to receiving something that might be of use to you. And I'm imagining that and then I feel I feel proud that I did show up for this. And then several minutes into my live video I'm having more fun at the shallow level because I'm finding more of the flow. But it's always creating flow rather than waiting for flow to happen. And that creating a flow that dedication is joyful. And then once we practice and stay with the beginning anxiety of any work period, and just reframe it as okay I'm practicing here. It's okay it's going to be okay. And then five minutes 15 minutes in, we are finding a more shallow level of fun that sustains us further as well. Okay, so I hope this is helpful as a redefinition of fun, or adventure and joy in our business. If you can really take this on and interpret it however you will but at a deeper level of dedication, and therefore finding that joy however you want to call it. You're going to be around in your business and taking a lot more action than most people and no no no wonder you're going to succeed. I hope this is helpful. Thank you for joining me.