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Jeffrey Cheen founder of the Charlotte Music Awards & music legend

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Uploaded on Dec 1, 2011

Jeffrey Cheen Jeffrey Cheen has spent more than 40 years in the music business. He started his career as national promotion director for Bill Cosby's Tetragrammaton Records, with a list of clients that included Deep Purple, Joan Rivers and Tiny Tim. He then helmed Mercury Records' Hollywood office before managing Capitol Records' Rock A&R Department. Subsequently, he headed Far Out Music and Publishing's management division where he guided the careers of War, Ronnie Laws, Funkadelic and Rick James.

Jeffrey partnered with Jerry Buss, owner of the Los Angeles Lakers and the L.A. Forum, to present concerts and TV productions. He also produced all the entertainment at the Tropicana Casino in Atlantic City for three years. Jeffrey then moved his focus to the emerging Asian market, producing the Pacific Rim Festival in Los Angeles and serving as a consultant to the People's Republic of China's Ministry of Culture and the Australian government's Ausmusic. Jeffrey recently served as vice president of business development for B.B. King's Blues Clubs, overseeing worldwide corporate licensing and heading the company's record label. Cheen served as a consultant to the LA Music Awards and the Hollywood Fame Awards. Currently, Cheen serves as an advisor to the Hollywood Music In Media Awards and the Charlotte Music Awards is a sister organization to the HMMA.

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