 The number one biggest SEO mistake that almost everyone does, how to avoid doing this right now, right now, you could be wasting your time. That's right. You could be doing SEO that is a total waste of time. And matter of fact, a lot of people are making this mistake every single day on their SEO and they spend a lot of time and they work real hard and they get nowhere. If you feel like you fell into this category or you don't want to fall into this category, you're going to want to watch this video because in this video, I'm going to show you the biggest mistake most people do with their SEO, how to avoid it and the correct things to do to get good SEO and get ranked on Google. We are starting right now. Hey, I'm JR Fisher and I've been selling online since 2009. It kind of rhymes. That's kind of cool. Hey, guess what? There's still millions of dollars of both physical and digital products. And on this channel, what I do is I share them with you. I show you how to start, run and grow a successful online business. Now, I have my branded products on thousands of websites, including Walmart. We make sales every single day. It's awesome. But I started off with no experience. I didn't know what I was doing. Had no technical skills, couldn't type, still can't type for that matter. But I was able to make money online. And so can you, if you follow some of these guidelines. Now, before we get started, I want to tell you I do have an e-commerce course. It's absolutely free. I know it's $97 normally, but it's absolutely free. When you watch this video, you go down the description, you click on the link, you'll be taken to a page. You can just start learning. Click and learn. No credit card required. Nothing like that. Make sure you grab that course. Now, if you're new to this channel, I want you to subscribe. Don't forget to subscribe. And once you subscribe, ring the bell. There's a bell right next to the subscribe button there. You got to smash that bell. And when you smash that bell, you need to turn on all notifications. This will make you part of the Fisher family, the VIP group that actually gets notified every single time I do a new video. It'll save you time. You'll know when I do them. You don't have to go searching for them. And you'll have that link. And anytime you want to click that link, you can go watch that video. Really easy stuff. So check it out. Now, let's talk about this SEO stuff and what it is and the purpose of it. Now, SEO is nothing more than an acronym for search, engine optimization. What it does is by your techniques and the things you do on your pages, it allows the search engines to find your pages. That's it. It's really that simple. It sounds pretty simple, but it can actually get pretty complex if you do it wrong. So I want to make sure you do it right. You follow the right process so that it's easy for you to do and you don't have difficulties. Now, if you think about it, a search engine's job is to deliver pages to an individual that has typed something in a search bar and make it as relevant to their search as possible because then they're going to say, Hey, it's a great search engine. I typed this in. This is what I wanted. I got exactly the results I wanted. So that is their whole goal. Their goal is not to fight with you. It's not to keep you down in the rankings. It's none of that. If you have the right thing for the right search, your pages are going to rank. It's that simple. So what the search engine does is it will stand the internet. Okay. It'll scan your pages. It will look and crawl, you know, different websites to better understand what the site's about so that they can figure out if this is going to be a good match for the search. This allows them to deliver more relevant pages based on the words that somebody types in that search bar. In addition to that, what they do is they scan the site to determine how easy it is to actually navigate, read and look at that site. Okay. If that's not easy to do, then of course, they're not going to pull up your pages in the search results. Let's say for example, you have an article on how to build a birdhouse. Your goal is going to be to SEO your page so that when somebody types in build a birdhouse that you come up at the top of the results. Now by working on your SEO, you can actually expand your visibility to more and more people. The more SEO friendly these pages are, the more people visit them, the more people visit them, the more people link to them, the more people link to them, the more SEO you get and you just climb higher and higher in the ranks. Now let's talk about some of the factors of SEO and what you need to do. Now I will tell you this, Google's never going to come out and say this is exactly what we do for search engine optimization. They're not going to do that. But there are some obvious things that we know they do because we've got results from it. And keep in mind SEO is on page and off page. So it's what you do on your site and what you do off your site too. Those are two different things. Number one, let's talk about content marketing. The content that you put on your pages is what Google uses to figure out that page. Now the general ranking factors, I want to pull up something and show it to you on the screen here. Here is the general ranking factors, okay? And we're going to look here and they're looking at overall content relevance, content relevance central area, content relevance general, the word count, the keywords in the body, the keywords in the description, the keywords in the title, and the keyword in the H1 tag. The H1 tag being the big bold headline at the top of your page. The more you design your page to match these factors, the better your chances of actually ranking on these search engines and people finding your pages. And keep in mind, the more engaging the information is, the more likely somebody is to stay on your site. If they stay on your site, you actually have site time and Google also monitors that. So if somebody's staying on your site for a long time, they understand that that must be engaging and they're going to bring you up in the ranks even more. So obviously the thing you want to do is create content that is engaging for the users, for people there who are reading your information, and it's well written on topics that they're interested in. Here's a few topics that you can write on. You can have blog posts and articles. Social media content falls into this. Ebooks falls into this. White papers falls into this. Any type of how-to guides and tutorials. And of course videos. You're watching a video now and there's SEO on this video. Videos and audio recordings are very, very important. Infographics and other visual content can also come into play. It's important to realize that before you write this content, before you do this video, and this video is an example of it because I actually got this title for this video keyed in to where it's a high search amount. You know, a lot of people are looking for this information. But the key is to get information, get words on your page that people are actually looking for. Why create a piece of content that nobody wants to see? It's better to go out there and see what they're searching for. And Google provides this to you through AdWords. You can see what people are searching for. Now a lot of people will say, well, you know, creating all this content, it takes a lot of time. I mean, if I were to sit there and do videos all day long, it would take forever. That's what I'm doing today. This is my tenth one today. So, you know, sometimes you do have to sit there and just take that time. But the thing is, like, this video will live on for a long period of time. It's going to help a lot of people out. So it's like an asset. Same thing with your articles, same thing with your blogs, same thing with, well, social media posts, not so much. I don't want to get started on that one. But with a video on YouTube, you know, it could be watched for years and years and years and it's easy to search. So when I create something like this, I understand that it's a long-term game and it's not a short-term game. Number two, let's talk about on-page SEO for a second. On-page SEO actually has three different elements. These are elements that you have complete control over and you can change. This, what I'm showing you on screen right now, you've got three different things here. You've got user signals, okay? And you can see the percent that are on each one of these, the click-through rate, time on site, bounce rate. And then you've got the technical issues right here. You've got your HTTPS, you know, this is a secure site, the present of H1 tags, the presence of H2 tags, your ranking of dot com TLDs, your file size and your site speed, okay? All these things here can be controlled. And then we got down here to the user experience where it's the font size in the central area. If your font is too small, people can't read it. They won't stay. The number of images on your page. If you have no images, it's going to hurt you. But if you have too many images, it can hurt you. The number of images, the interactive elements in there, the number of internal links, video integration. If you have videos, videos are going to rank higher now, guys. That's just the way it is. And that's why I'm doing videos. Presence of unordered list, font size above the fold. And then we've got number of external links, flash, add links, absence and bullets per list. Now those are just a few of the SEO factors that can actually help your page, but you can control these things. And don't get overwhelmed and go, well, my God, there's so many of them. I could never do any of this. Do what you can do. You know, you can't do everything. I know, you know, I teach in a lot of these different areas and I can't do everything I teach. It's not possible to do every single thing, you know, because I wouldn't have time to teach anything if I did that. But the point is, do what you can do. Don't do nothing because you can't do everything. Okay. The first element that we're going to talk about is the title tag. The title tag is the title that actually tells the search engine what your page is about. Okay. It should be about 70 characters or less. You're seeing an example right here, right now. Now those characters do include spaces. And the next part is going to be your meta description. The meta description of your website tells the search engine a little bit more about what the page is about. This also is used by your human visitors to better understand what the page is about and if it's relevant. Okay. This should include a keyword and also provide enough details to tell the reader what the content is actually about. And then you're going to have subheadings. Not only do subheadings make your content easier for visitors to read, but it can also help improve your SEO. You could use H1, H2 and H3 tags to help search engines better understand what your content is about. Now we have internal links. All right. Are you linking your articles to another article on your site? Are you linking in your article about a product that you talked about to the actual product on your site? These internal links are also very important. Next is image name and alt tags. The image name is really, really important because it's really set up for blind people so they know what the image is about. It gives a description of it. However, it also helps the search engines better understand your page and what images are on there. When using your SEO keywords, it is really important to not over optimize. Years ago, maybe 10 years ago, what people would do is they would do what's called keyword stuffing. They would have the same keywords that they were trying to rank for and they would just keep repeating them all over on the page. So it may be how to catch a big fish, how to catch a big fish, how to catch a big fish and they put it on there so many times and people were trying to game the search engines. Don't do that. Don't do that. They're smarter than us. Don't do that. Have them on there. Have them on there more than once if you want, but don't overdo it to where it affects the readability because if that happens and Google thinks that you're trying to game their search engine, they're just going to blacklist your site. In addition to that, you can't rank for all keywords. So decide on the keywords that you want to rank for, maybe two or three sets and that's it. Don't put more keywords in there. Don't try to do that because you're not going to be able to rank for all keywords. You just want to focus on the few two or three that you want to do. With that having been said, do not, do not just focus on one or two phrase keywords. In other words, you wouldn't want to have keywords. Get skinny. Okay. Get skinny would be really, really difficult to rank for. Okay. Because I'm sure plenty of people put get skinny on their webpage, but if you were to rank get skinny for expectant or expectant, if you were to put get skinny for new mothers without starving yourself, that's a long tail keyword sentence. And if you put that in there and there's some search volume for that, you put that on your website, you'd probably rank pretty quick. That's the biggest mistake I told you about in the beginning. The biggest mistake is that people try to focus on short tail search terms. And if they do a short tail search term, like if I just do survival food and I tried to put that on my site, I'm not going to rank well. If I put best can be for survival food and that's what I'm trying to rank for, I'm going to do a whole lot better. And if I search that right now, I'm probably high in the rankings on that. Okay. So I just searched best can be for survival food. Okay. And I'm almost at the top here. If you come right here, here's our products right here. And you can see survival K food. Now it's on somebody else's website, but they optimized it for survival K food. And you want to make sure you build internal links between your pages because when you create a site map and you submit that to Google, it's going to crawl all that. And it's going to grab all those pages for you. The next big factor, and this is why I like carts for so much is making sure it is mobile friendly. Oh my gosh. If your website is not mobile friendly, most people are on their phones nowadays. And if they can't scroll through your site and they can't find what they want on your phone, you're not going to do well. The next factor I would share with you is trust. Make sure you're trustworthy. Okay. How do you be trustworthy? Well, you want to offer, you know, guarantees on things you want to offer refunds. If you need be, you want to make sure you have a real street address on there. You want to make sure you have a phone number on there. Somebody they can get a hold of. If you don't have these factors on here, Google is becoming really big on trust. Don't forget also have links to other products and services that are going to be helpful to your customer. A lot of people say, well, I don't want to take them away from my site. Yeah, but they're going to remember if they go to a site that helps them out, that's related to the subject they're reading on, that they came from your site and they're going to trust you even more. Lastly, don't forget social media. Social media is incredibly important. You want to make sure you're posting out there. If you're doing videos, you know, we do videos on YouTube, but then we take an upload them also to Facebook. Make sure you're doing that on a daily basis. If you can, if not do it on a weekly basis, but you got to be doing that and you got to fall right back into that thing about, well, my God, I can't do everything. I just can't. There's too many things to do. We understand that. So you do what you can do, but you don't do nothing because you can't do everything. Okay. So you got to remember that. I really appreciate you listening to this video and I want your comments too. What have you done for SEL? Have you gotten some good results? Have things worked out for you? And if so, share that in the comments below. I want to know about that. Also, if you have any questions about SEL, anything related to selling online, feel free to put that in the comments down there and share your successes. We love to hear successes. Put that in the comments below too. Don't forget, I have a $97 e-commerce course. I'm giving away absolutely free. All you got to do is click the link, click and learn. No credit card required. It's awesome. And if you haven't done it, I'm sure you have, but if you haven't subscribed yet, you got to subscribe. I'll give you a second. Go ahead. You did it? Good. Okay. Now, next to that, there's a bell notification bell. Ring that bell. 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