 Success hacks. Don't copy the wrong competitors. Hey everybody, welcome back. And in this video, I want to talk to you about emulating your competitors, but here's the problem with it guys. You can copy the wrong competitors and actually hurt your business. So in this video, I want to show you how to copy the right competitors, do what the right competitors doing and how you'll know in advance if you're emulating the right people. Don't forget to subscribe if you haven't done so so far. Hit that button down there, turn it from red to gray. Don't forget to bring the bell, turn on all bell notifications so you're notified each and every time I go live or if I upload a video. So initially, when you start a business online, you're gonna go out there and look at your competitors. You're gonna say, hey, what's this one doing and what's that one doing? And you're gonna try to determine which ones you're gonna do some similar, maybe SEO or marketing or whatever it is, but you can pick the wrong ones and you can actually hurt your business. I don't want that to happen to you. Oh my gosh, I don't want that to happen to you. I want you to know how to select the right competitors that are actually getting the results and how to know if they're actually getting results. Now, what we call this is competitive content research. That's gonna be the name of actually what we're doing in this video. But I will tell you, it's rarely a cut and dry thing and that's why this competitive content research is so very difficult to do if you don't know what you're doing. Now, the first thing you're gonna wanna do is make a list of your competitors. This is where a lot of people make a mistake because what they do is they try to find competitors that sell almost the exact same thing they do. So I don't want you to do that. I want you to think of a particular niche. So in our case, we sell survival food and I could go out there and pick all the survival food companies and say, those are my competitors. And they are. However, survival sites are also my competitors. Camping sites are also my competitors. Hunting and fishing sites because all of these people would actually encompass survival food customers. So that's the way you have to think. You've gotta make this a little bit broader when you're picking out your competitors. Okay, so let me put a little graphic on the screen and kinda explain to you what I mean. For example, let's say you're shopping for rock climbing pants and really you don't care about the brand you buy. Patagonia and Prana both sell climbing pants that you can purchase directly from their website and both brands rank for rock climbing pants on the first page, okay? So that's really important. However, neither brand breaks above the fold with its rankings. Patagonia ranks in position seven and Prana is in position eight, okay? Now, if you look at this right here and you look at these images right here, the top organic position is owned by a niche climbing website with a review of different climbing pants. This website has a domain authority of 50 while Prana and Patagonia have domain authorities of 73 and 85. The user's search intent is the same for every result on the page by climbing pants. However, in this example, neither Prana or Patagonia focus on indirect search engine result competitors. If they had that recognized that brand-ognistic users, such as people who use generic search terms often buy products based on reviews and recommendations. So, you know, that's something to really learn from. It's not just you selling your products. It's not just you listing your products, but product reviews. Product reviews can be very, very important. If you can get in somebody else's product review or if you can do your own product reviews, you can also do that. So instead of getting sucked into the trap of just looking at your direct competitors, you wanna look at websites that are trying to achieve or attract the same person that you are by those search results. So that way, you have an opportunity of dethroning some of those people and actually ranking your site higher. So let me put some of this information on the screen now so you can actually see it. The brand services and content are relevant and target your ideal user group. The brand follows content strategy and SEO best practices or is innovating effective alternatives. The brand ranks well on the search engine results for your target keywords. The content this brand has ranking is relevant towards your brand's users and business goals. Your brand's domain rating and page authority are reasonably competitive so changes have the potential to spur keyword growth and you have the resources to directly compete with the brand's online authority and presence. Now, there's always exceptions to the rule such as brands that actually have retailers who sell their products and they do the advertising, they do the search engine results. However, we happen to be one of those companies. Survival Cave Food, my main company, Survival Cave Food is a company that has a lot of retailers. A lot of people out there that are actually selling our products, so they run ads, they optimize their sites for our products, they do all of that stuff. So I could say, well, since they're doing all that, I don't need to do any of it and technically I wouldn't. I would still have enough income. However, we still do it because we want to drive people to our brand and we want to build our brand, which is now a Google search term. And I want you to think in terms of not just ranking your products and your services, but I want you to think about people who have pain points. What are they searching for and what do they have a problem with that you could actually solve that problem for? For example, we sell Survival Food and we could actually be looking for pain points like a low food supply, food supply shortages, inflationary prices on meat, whatever it is, all of those things actually play right into what we do and we provide that food to them. So you got to look at the pain points too. Don't just look at the products and the services that you provide. Now, how do you figure out those pain points? Okay, that's the tricky question and you can use keyword tools and kind of try to figure that out too, but you can also survey the customers that you currently have. What are the big pain points they worry about? What are the concerns they have right now? What problems would like to have solved now? You can also run A-B test. By running A-B test, you can figure out which keywords are gonna do better. You know, we can do this in emails. We use Cartra. Hey, if you don't have a good email marketing platform or digital marketing platform, you need to get Cartra. There is a link below for Cartra. It's K-A-R-T-R-A. We are an affiliate for Cartra, but if you click on that link, you can watch a free video and it'll show you all the stuff you do. In that way, when you're doing this competitive analysis, you'll actually have the software that you need to actually do your digital marketing. So check out Cartra down there. Now, once you've identified who these competitors are, you wanna look a little further. Are they making mistakes? Are they doing things wrong? Are they doing black hat type of techniques? And if so, you wanna stay away from those things, guys. Do they have difficulty and accessibility once you get to their website? And if you start copying that, even though they may be ranking high, if you start copying the way the site is designed, and it has a poor design that can actually hurt you, so you wanna be very cautious about that. Now, let's look at a list of red flags. Content automation, like scraper blogs or similar signs of low quality content. You wanna stay away from that, okay? Link cloaking, guest posting networks or other content sharing ecosystems. Link farms, private blog networks or similar manipulation. Multiple domains with duplicate content. We definitely don't want that. Paid user reviews or similar manipulation. Social media manipulation. Comments, spamming, fraudulent cookies, hidden text. All of those things can actually hurt your website so we don't wanna do them. We wanna stay away from them. That's why what we've done in this video is we've identified who our competitor's gonna be. We broaden that, we analyze that, and then we really drill down to look at the mistakes that some of them may be making before we decide to do something similar. You can, if you find a website that has a blog on there or a bunch of blogs that are really good, you could take those blogs and have them rewritten with the same kind of information. Obviously, you don't copy anything, but rewrite those blogs with your angle and your links in your website because if they're performing well on that website, they'll probably perform well on your website, just rewrite them so that it's your own original content. And it's like I said, competitive research is so very important. And yes, you should do that to help your rankings of your website. Most certainly, you should do that. But you've gotta be cautious. You've gotta make sure you select the right competitors. You've gotta really spend time on this research. Now, this is gonna pay off down the road. You may say, Jay, oh, this is gonna take so much time. Yes, it is. It is gonna take a lot of time. And generally, if you're hiring a company to do search engine optimization for your site, they won't do this research as well as you could do it because number one, they don't know your niche. And number two, that's not their job. Their job is to do SEO. It's not to go out and do competitive research. So this is something you're gonna be saddled with or you're gonna need to hire somebody that knows how to do competitive research. That's something else you could actually do. So I hope this video helps you out. I know if you implement some of these things, you can rank higher on your website. You've just gotta be cautious about who you emulate. And I keep using the word emulate because I don't want you to copy anybody's website. That's wrong. You don't wanna do that. Besides that, if you had duplicate content, you're gonna get ranked lower anyhow, if not blacklisted by Google. So you don't wanna do that. You don't wanna duplicate content. You never, ever wanna copy somebody else's content. That's not what I'm saying in this video. What I'm saying is find the people that are doing it right and do it as well as them, if not better and don't copy. All you have to do is emulate and innovate. That's all you gotta do. Thank you so much for watching this video. I really do appreciate it. I have a free course below. It's a $97 course. You can click and get it absolutely free. So make sure you click and get that course down there. In addition to that, I have other links down there if you're interested in my lighting, any of my courses, any further training. Look down in the description below. I have a lot of links for that stuff. Thank you so much for watching. Don't forget to give me a thumbs up. Put a comment below. Ask me a question if you have a problem or maybe you had some successes you'd like to share with me. I'd love to see that. 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