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How Brands Are Using 3D Shoe Designs for Game-Changing Consumer Insights

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Published on Jun 25, 2019

Chris Hillyer, Innovation Director at Deckers Brands, joins us to discuss how brands are using 3D shoes (and what software is used) to get consumer insights, increase the speed of sample reviews and ensure factories fully understand what you are asking them to produce. Chris doesn't shy away from explaining the challenges of going 'digital' but also how it can lead to dynamic new opportunities.

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