 He was a venture capitalist. Big office, he always used to have big lunches. So we were discussing how to get a big lunch from a big place. And there was a lot of big chicken and other meat that came in. But then we ate it, you know. It was not very good. Very dry in insipid. While eating, you know, he said, I don't know, he can translate it himself. But he said, If you can put your life back into this dead end, you can create something spectacular. I think the fact of the matter is that the only way for you to actually put magic in it is if you fully own it and then you can infuse all the goodness in the world. So I think the dominoes who spoke about whatever or the fact that, you know, Licious owns every step of the way and every single gram of meat that's sold on Licious platform is sourced, manufactured, quality checked and delivered by Licious. This was imperative simply because this is what the consumer deserves in the context of the category because the problem in the category was that of inconsistency and non-standardization. How do you solve for that? What are the brand? A brand that offers a consistent and significant and a reliable experience repeated in life. You can't be a brand if you don't control that. I think that was the genesis of it. I don't know if you would add anything. I don't think there was any other way to build a high-quality meat business until you really make an impact on the supply chain. You see, Indian meat supply chain has never been built before Licious. A fresh chicken was actually a chicken cut in front of your eyes. So you can imagine the quality of that meat, right? And that is what Licious didn't carry any baggage of this industry. They started with the things they defined what a good quality of meat looks like and where the supply chain worked to deliver that high-quality experience you want in your business. I think my growing up days were full of scarcity. So I think when you can learn to operate in scarcity, you can live in surplus. The other way around is not. If you're born in surplus, you just don't know what to do with scarcity. Fundamentally scarcity is like the headline of my childhood, my growing up. And I think that's why as an entrepreneur I've never longed to go beyond this. Whenever we've seen and we mostly see the downward curve very clearly the tough nodes in the digital. I think that's when you know that this is just empty and you can do more. Actually, I come from a family where everybody is in some family business and nobody has studied well and stepped out of the house and built something of their own. So I surely want to be part of that umbrella. So I wanted an independent identity I was reasonably good at studying school, software, college, software, etc. So I was the first family member to step out of Chandigarh to come to Bangalore in 2004 and the only guy, it was a big deal for the family to send me away to many, many members of the family to settle with the fact that the week will live in Bangalore. And after working 12-13 years in the corporate career I still felt that it is not big enough to prove that I have identity and, you know, I am making this opportunity. I thought I think this is a platform where personally we can excel. So I think that's again a role-modelling. If you are not dreaming, nobody is going to believe that value itself. So what is dreaming? I think it is, I can speak this in English, right? You know, the fully accomplished is a dream, right? It's a bangalore scenario. The point that we are making is me and Vivek trying to explain this to people and he said that he had for us lectures coming to lectures every morning when we put the bag on our shoulders actually feels like they're coming back to school. You know, remember when we used to go to school put that bag and you know, like what are you going to learn today, right? I think entrepreneurship is that experience all over again for us. So we have, you know, we also say that you know, we are not really delicious, delicious is building us, right? So when does that happen? When you commit yourself, you know, to the organization and that, you know, this is just one value, right? And there are a bunch of other values, but we keep talking about it, I think, through rituals, through appreciation, through, I guess, a role-modelling, through combinations, through things that we do in the organization, how we reward them, how we legalize people. I mean, if you're going to, for example, you know, sack somebody down in front of 100 people for trying something which failed, you know, then they'll say, okay, you know, these guys are just speaking some French and Greek, but they won't mean it. Let us look at the data and then we'll talk about, you know, what the, you know, industries talk, you know, talking about talks and data are very different. India per capita meat consumption is very, very good. There are around 7-8 kgs in the world. America's per capita meat consumption is 112 kgs. China's per capita meat consumption is around 62 kgs. So 80% of India's protein deficient. So we are very far away, you know, from reaching some stability and then declining. So we have to catch up for some of those trends and if you read some more depth data, per capita meat consumption is directly correlated to per capita income. The time, affordability of consumers keep going up, they consume more protein. And chicken is the cheapest source of protein. Customers can't get enough protein from their body by eating rice. Recording one kilogram. Yeah, so I think so these are two different things. While at the same time, if somebody's health is not allowing, if somebody is really consuming too much of meat and it is not healthy, then I think for those consumers, you know, veganism or enough meat is important, but I don't think there are any clashing metrics. Now coming to veganism, if any such trend picks up in India, okay, and you know, we will be the first one to provide that kind of solution in consumers. You know, because we have the same meat that we would want the same meat, alternative or meat replica also very, very high. What do we expect in the morning when we are talking? You know something, I want to make cracker. Doesn't work like that. That's like the end of the week. And that doesn't mean that there is no impulse or behavior in our activity. To solve for that, we have the R-D-C-R-T selection. You don't want to make a roast chicken from scratch because it's going to take less than three hours. So we will give you a roast chicken that you can put together meat out. In the mind of the consumer, impulse is the way, it means to an end. That's how we think about it. My favorite is smoked chicken mix. I've ordered that around 100 times in the last six months. Sunday roast chicken. I can't cook that. So Sunday roast chicken, I love that. The day I get an opportunity, I play around 20 days a month. That gives me, keeps me in same form, so it's a lot of sanity. That is the hour I think, I forget everything in life and just focus on me. So, you know, I think I just make my one moment and I don't think about anything else. So it's very... Yeah, I spend a lot of time with my bachas. You know, that is another second and one moment for me. So during that day of the week, I don't know anything else. Just spend time with me. Then we go out on holidays just me and my kids, etc. So all that is two different things. Two different things. I don't want to do things. I don't want to do anything. Then on the... I don't want to do anything. For me, I don't know. I love to eat. I love to cook. I love to cook. So I think... I cook at least 20 times a month. Because we cook 20 times a month. Even if I'm the most tired, I'll come back home. The other thing I started doing now is I started learning singing. So, yeah, I really look forward to my singing class.