 Live from Los Angeles, it's theCUBE. Covering E3 2018, brought to you by SiliconANGLE Media. Hey, welcome back everybody. Jeff Frick here with theCUBE. We're at E3 at the LA Convention Center. 68,000 people roaming all over the place. It's really something to see if you've never been here before. The dogs are getting a little tired. We look over, we see some really comfy-looking chairs. So we want to come over and check it out. So we are really excited to have Eliana Pateschkinia and she is from AK Racing, the marketing manager. Great to see you. Hi, great to see you. Thanks for stopping by. Absolutely. So tell us about these chairs that we're sitting in. These are, well, we are sitting in the game and chairs. We have our office chairs as well, but the ones we are in are the game and chairs. I'm actually sitting in our limited edition Fortnite chair. Fortnite chair. Yeah, that was the one. So Fortnite had a huge event yesterday. Right. Fortnite Pro-M. That was the chair that was on stage. We only had 121 of them manufactured and this is one of those. One of those ones. Yeah. So very interesting. So you guys started out a little, before we turn on the cameras in the automotive space, you know, for cars, for chairs for cars. And then you said you have office chairs and then here we have gaming chairs. What is the difference between those types of chairs? What are some of the things you have to think about as you design these things? Sure. So the racing car seats were originally, that's our heritage. That's how we started back in 2001 and those seats are used in the race cars. We still manufacture them. We don't carry them in the United States, but we do sell them in other regions. Okay. And then we expanded into gaming chairs because that was a hot category and that's where the race car design comes in the bucket seat that you see on a lot of gaming chairs. But we not only know the aesthetics of it, but also the ergonomic principles that need to be in a car, in a seat that you are going to be sitting in for a long time. For hours and hours and hours. Right. And that's exactly what makes a gaming chair different from just a regular office chair that you can get, you know, from any place. Right. So what are some of the key things that you do that enable somebody to sit in this thing for five, six hours? Right. All of the chairs come with headrest supports and backrest support. It is included with the chair. It's adjustable. The chair itself adjusts in any direction you can think of. The backrest on all AK racing chairs actually reclines all the way flat, 180 degrees. Like everybody knows the meme by PewDiePie, but can you do this? Right, right. So yeah, so our chairs go all the way flat. Right. You can adjust the armrests. Even our entry level gaming chairs have a 3D armrest, which means they are adjustable in three directions. They would go up and down. They rotate to the sides and slide back and forth. Right. The higher you get on the product line, you can also get shifting in and out. That we call 4D armrests. Right. You can, of course, adjust the height of the chair. Then we're using top quality, cultured foam inside the chairs that is guaranteed not to go bad for at least five years. We have a five-year warranty on the chairs. So that also- Five-year warranty. A five-year warranty. And I can sit in there for 10 hours at a time. Yeah. It's a lot of chair time. Right. All these things combined, the support, the premium materials, the adjustments on the chair allow you to make it good for yourself so you can sit in it for a very long time. Right. So I'm just curious in terms of the- You said it was the hot market. You guys got into this because it's a hot market. Yes. And you know, the games are obviously the stars of the show here, but there's all kinds of ancillary products like you guys have. There's really fancy keyboards. There's all this kind of thing. So when did you see the market for this type of stuff really start to go? I would say, so we entered the game in markets back in 2004. Okay. But I would say it really started booming once the eSports arrived. And that would be about the 2010-ish, 2010-13. That's when it, you know, went crazy. Right. Because then you're really showcasing the professionals sitting in their chair playing at the highest levels. And that was probably the catalyst. So back in the days when no one was streaming, no one was playing professionally, that would be all in the home environment. Nobody saw it. Like it was used, but nobody saw it. Now it's all over. All right. Well, Leona, thanks for taking a few minutes and letting us rest for a minute on your coffee chairs. Thank you. Thank you. Feel free to stop by anytime if you need a rest. Oh, very good. Or if I need a game for 12 hours at a time. That is correct. All right, she's Leona. I'm Jeff Rick. You're watching the Q from E3 at the LA Convention Center. 68,000 of our closest friends. Thanks for watching. Thank you.