 Today, I'm gonna be talking to you about the Amazon Influencer Program. This program's been around for a little while now, but it seems that not a lot of people know about it or how it works, and so that's what I'm gonna be talking about today, and I'll break it all down in this video. Now, I should preface this all by saying that I'm no expert, having only been on the Amazon Influencer Program for a short time, but as I've been starting to talk about it more, I've had a lot of people asking questions about what it is and how it works. So that's really the point of this live stream. I'll explain exactly what it is, where to join, how to post videos to Amazon and how to live stream to Amazon, and also where people can find your content. That's one question I've been getting, is how do we actually, people find the content over on Amazon? So that's the idea for today. I'll also be sharing my sort of content plans for the Amazon platform going forward as well. So where that sort of fits in with what I'm doing, because I'm not all about sort of multicasting everything to everywhere and just repeating the same content. So I am sort of building out a sort of clear plan of what I want to do and where I want to do it. So that is the plan for today. Just a quick hello to Jeff. Great to see you in the comments as always. My UK contingent there. So what exactly is the Amazon Influencer Program? Well, it's not the same as the Amazon Associates, which is, you know, you will see people posting their links to products, so their affiliate links. So in the description of this video, for example, you will find affiliate links to the different gear that I use and things like that. So that is part of the Amazon Associates Program. And then the way that that works is that when people click on a link and they go through to buy the product from Amazon, then you will get a commission. But actually it's more than that because you will also get a commission off anything else that they purchase from that session or I think it's up to 24 hours. So if someone clicks through to Amazon from your link but then goes and buys something else, then you'll still get the sort of credit if you like for that. And it's always quite funny because when you look in the sort of back end of the Amazon Associates at the products that people have bought, for me, the majority of them are not actually things that I've linked to. So it's probably, I would guess probably about 50-50, so people will click through and then go and buy something else and I'll still get the credit for it. So that's the Amazon Associates. So the Amazon Influencer Program though enables people to create video content and these can either be recorded videos which are called shoppable videos or it can be actually just live streaming to Amazon. So the way that this works is when you are accepted onto the program and I'll talk about the sort of signup procedure and the requirements, although it's a bit of a gray area in terms of what exactly is required. I'll talk about that in a little while. But first of all, what you actually get on Amazon is you'll get basically a sort of shop page. So the links are all amazon.com slash shop slash and then the name of your page. And what I can do is I'll just drop mine into the chat actually for reference if I can put it into the right place. Maybe I want to put it in here. Let me just do this. There we go, a little text expander snippet. So that is the link to in the chat is to my shop and that is to this page basically. So what this has on it then is you'll find a few things on here. There's not much on mine at the moment because as I say I'm fairly new to the platform but what you'll find is my most recent live stream will be at the top. And you can see that there's some products here. I'll come on to that in a little while as well but the previous live stream will be there and any other live streams would be down there as well. But then you've also got any gear lists. So for example, my sort of live streaming studio gear you'll find over on my Amazon shop page and other sort of lists that I've curated of different products. I will be building out more of these. So I've got one for people to level up their sort of zoom game then they can come over here and just get all the little bits and bobs that I recommend for doing that. Then my live stream studio stuff is in there as well. And you can also see here that there is a video. So I intend to be creating a lot more videos for Amazon and this is one of those shoppable videos. So this is a video about a specific product and that is what you're gonna see on the shop front. So then where do these videos actually appear? Well, if I come over to a particular product so for example this one, this is the short MV7 microphone. And what you'll notice is if I scroll down here you can see here that there is actually a live stream going on right now which is related to that product. And I'll talk about how you actually sort of link your live stream to specific products but you can imagine if somebody is searching for a particular product and then they come down and they say, oh, there's somebody literally right now talking about this product then they're gonna click here to find out what's being said about it. So that is one of the ways that you kind of get discovered if you like on the Amazon platform because you do have, if I come back over to my page you would think like, well, who's gonna find your page? It's usually through these other avenues of discoverability that people are going to find you. So the other thing that you do have by the way is you do have your live page as well. So that is always amazon.com slash live and then your name as well. And in fact, I've just remapped my takeonetech.live is going to Amazon. So I can drop that one into there as well. So that is just basically will take you to the landing page but Amazon Live, the homepage of Amazon Live looks something like this. So here what you can see is these are live streams that are going on right now. So in fact, let me just refresh this page. It might be that this needs refreshing. So there is a live stream going on right now at the moment. And then just down here you can see other ones to where you see the live symbol in the top corner. These are all basically live streams that are happening right now. Familiar face there. Look, Monty Weaver, he is one of the guys behind the Facebook group. I need to go back and drop that into the description actually, because there's a great Facebook group all about Amazon Live and supporting people that are doing it. So he's one of the guys behind that. But yeah, these are all live streams that are happening either now or here you can see it says upcoming live streams. So there are some people who will come here to have a look at what live streams are going on. There's also a browse feature here. So if you want to look for specific live streams you can do that in here. So there's different categories of things here. So you can find people's live streams this way as well. But what you'll notice is if I come into this one. So this is the previous live stream that I've done. I've only done one so far. So that is how much of a newbie I am at this. But there was a few sort of learning experiences to go through to just even figure out how to stream to it. So I'll be talking about the technicalities of how do you actually stream to Amazon as well. But what you can see here is I've got my live stream but just down here at the bottom you've got the various different products that I was talking about on this live stream. And this is where I've sort of linked it back to these products and this is what you have to do. You have to have at least one product that you're going to be talking about on any given live stream. And we'll talk about how to work these in. This live stream that I did was actually basically just a tour of my studio and I'd got the maximum of 40 products. That's how many you can add into this thing down at the bottom which is called the carousel. So I'd got 40 products in there and I basically kind of rattled through a product list and talked about all the different things that I use. You don't have to do that. Your Amazon lives don't have to be a, basically just showing one product after another. There are other sort of formats that you can use and I'll talk about that a little bit later as well because I've got three different ideas for different specific shows that I'm going to do on Amazon and they're all going to be different to each other. And so yeah, I'll talk about that a little bit later though. So this is basically what the live page looks like and when you are actually live streaming, if I come back to this one, this is probably easier because we've got some lives actually going on now. So what you'll notice is, so this live stream is going on right now. You'll see that he's got the carousel here down at the bottom, but then you've also got people in the chat there as well. So that's the thing about this is you want to get, it's basically for shoppers to engage as well. They can come and they can ask questions and things like that. And then you can answer those about the products. And this is something about the Amazon live and Amazon video platform is people are coming to YouTube usually for information and things like that for perhaps, well, perhaps for entertainment as well, but for learning, that's certainly one of the main things that I use it for. But Amazon, obviously people are there to shop. So that is why it's, if you're looking to generate revenue from products that you're recommending, and hopefully you're doing this all ethically, of course, I only recommended the products that you really recommend, then people are actually there, they're in the sort of buying frame of mind, shall we say potentially. So that is why there is generally a higher conversion rate from products that you're going to mention in Amazon as you would, then you would get, just mentioning them on YouTube or whatever. Hey, Pierre, great to see you here as well. And I see that you watched the live stream. I've got a little confession to make about the live stream. I'll tell you about that later. But let's move on. And what I'll say then is where we've got these products down here, this is going to dictate which product pages your live stream appears on. So if we come back to this one about the short MV7, what that means is that this person here in his carousel, so you can see that the carousel is just down here of the products that they're talking about. One of these products will be the short MV7. So as you're live streaming, your live stream, if you're mentioning those products, you know, they're in your carousel, then you will be appearing on the page. This looks like another live stream related to the, there you go, there's the MV7, related to live streaming and stuff like that. So that is how people would discover you from those pages. So one other thing to point out is that this is only for the US at the moment. So, you know, my family in the UK have been asking, where do we find these videos? Because they're not actually on the amazon.co.uk site or the other sites either. They are in, it's only US at the moment. Although I can say, I'm betting it will be rolled out onto other platforms, onto other regions fairly soon I would imagine because it is kind of like a global trend. In fact, we're kind of quite far behind some of the Asian sites and then certainly here we have Lazada, which is an online shopping platform. There's just live video all over that and certainly in China as well. I know there's the various different shopping platforms that they have there are, they're all about the live selling and live video. Hey India, great to see you. Always nice to see your face. And congratulations by the way on completing your 100 live streams, quite epic. That was quite an achievement. So this is where the live stream would appear on the product page, but what we've also got then if we scroll down the page further of this is just the amazon product page for this particular microphone, then what you'll see down at the bottom is these here and these are videos and these are what they call shoppable videos. So these are where the creator has created a video, made it about that product and uploaded it. So if I come back to my page, for example, you can see I've only got one video up there at the moment but it's this one for this AVerMedia live streamer arm which by the way might just be my favorite over and above the Elgato low profile arm but you'll have to watch that video for that. It's really quite an amazing mic arm. But that is a video that I've got up there and so that would then potentially appear on the page of the product itself. Now to be honest, you know what I'm like, I tend to waffle on a little bit and you can see the length of that video is 14 minutes. That's probably a bit too long for a shoppable video to be honest with you. If you come and have a look at these, there is some there that are 10 minutes but most of them are kind of like a minute to four minutes bearing in mind that people aren't coming to these videos to come and watch in the same way that perhaps they would be if they were a subscriber on YouTube. A lot of people are just at the point of making a decision and then it's just like, hey look at this, there is a short quick review video of the MV7. So before they go and make that purchase, that's something that they might want to look at. So the video length really kind of one to four minutes is more ideal for that. There is room to do longer form videos as well but that's just something to bear in mind. I'm telling myself here as well by the way because of that long video. So you can see here the length is two or three minutes. One other thing is you're not limited to making one video on per product. You can see here this is a wall, I think what's his name, Andrew Wall is it? So he's got one here before you buy the MV7, watch this. Then there's another one here, short MV7 quick review, another one short MV7 before you buy it. So he's got basically three videos about the same product. So you might have different things. You might have one that's like an unboxing. You might have one like I'll do a one year review of the MV7 for example. So things like that. There's different angles that you can come from for these videos but that is what those are. So if you hear people talking about shoppable videos, that's what those are. Now I should point out that if you are an Amazon customer and you've bought things from Amazon, even if you're not on the Amazon affiliate program, you can still make videos about products that you've bought and upload those as kind of like video reviews but that's not quite the same as this. This you don't necessarily have to have bought the things from Amazon. In fact, most of my gear I didn't buy from Amazon because I'm in Thailand so I get them from as I say Lazada which is that kind of like online e-commerce platform is the easiest way for me to get stuff but I can still make videos about products as long as they are the products that are available on Amazon. So that is basically the two sort of different types of content that you can make on Amazon. Either the live streams or the shoppable videos. So I should probably say how you go about actually joining and then I'll talk about the technicalities of sort of uploading a video, scheduling a live stream and things like that which is a little bit strange rather if you're used to using for example, e-cam live to just stream to YouTube or other platforms. There's a couple of extra little sort of hoops you have to jump through to stream to Amazon live. So to sign up though, you need to go over to this page which is over here. The Amazon affiliate, I'll just actually drop the link. I've put it in the description as well but I shall just drop it into the live chat as well and you just click on here to sign up then it will prompt you to either use your existing Amazon accounts. So if you are already an Amazon affiliate then you're best to sort of use that particular account to sign up or apply at least. And then what it's gonna ask you to do is to enter the details of one of your social platforms. So it could be YouTube, it could be Instagram, it could be Facebook, whatever it is you're gonna put that in. And then you're basically gonna link it with your account and it will then go and determine whether you meet the criteria for entry. Now there is no sort of clear guideline. It's not like the YouTube partner program where you know that you have to have those 4,000 watch hours and 1,000 subscribers to get onto the YouTube partner program. With Amazon, they don't really tell you exactly what it is. So for example, I started just applying when I think I was around about 500 subscribers, something like that and I just applied. No, sorry, come back again, try later. And I just kept sort of applying every so often. And then I think I was around about at, it was just less than 2,000. So it was 1,950 or something like that around that sort of area when I applied and then it said that I'd got accepted. So I think probably the time that I'd applied before that was maybe around the 1,500 subs mark on YouTube. So I'm not sure exactly where the exact cutoff point or what they look for is entirely on that. And I don't think anyone's got a decisive answer. And it may be different for different platforms as well. Maybe different if you're on Instagram or whatever. But anyway, if you just sort of keep applying, then at some point when you reach whatever threshold they've got, they may use other things to determine it as well, then you'll get accepted. And that's when you'll go through the process of setting up your page and you can add in your sort of banner, your title, your description, all the usual sort of stuff that you could expect to do. You'll link it with your Amazon affiliates account as well so that then all of the commissions and things like that will go through that. So if you've already got that set up, there's nothing extra to do in terms of the, in terms of setup or anything like that. It should just work if you've already got everything else set up on that account. And so once you sign up then, there are basically three different tiers of the program. And you'll start out as a rising star, which basically means total newbie not got a clue what you're doing. And then you can very quickly get onto insider. I mean, it's really kind of just the rising star is kind of like training wheels if you like. And then there's insider and A list. So those are the two main levels really, rising stars, like I say, you just literally totally fresh just signed up. And what you need to do then to get onto the insider level is you just need to live stream for 90 minutes. Now it doesn't need to be continuous. You could do this over three live streams of 30 minutes or whatever. But I just actually did a 96 minute live stream and thought, right, I'll get it over and done with. And then applied for insider. It will tell you that it takes around about 10 days or up to 10 days. But with me, it was within 48 hours. So it depends on how many people they got applying. But yeah, although it says 10 days, it may be quicker. And what does that actually mean then? So what are the sort of benefits do you get? Well, when you are a rising star, your videos and your live streams won't be promoted anywhere. So they won't feature on the Amazon Live page. So if I come over to the Amazon Live page for a second. So for example, if you are on that sort of rising star level, then your video wouldn't be featured on here. It also wouldn't feature on those product pages. So where we were on the short MV7 page, your videos wouldn't appear here and your live streams would not be eligible to appear up here either. It's basically, obviously, they just need to check that you know what you're doing to some extent and can actually at least live stream or make videos, I suppose. So that is what you're on on the rising star. And once you get to, when you do your 90 minutes, you submit your application and get onto the insider level, then your videos can appear here and they can also appear on that homepage as well. Not necessarily they're gonna, not necessarily, it's not necessarily that they're gonna appear right at the top here, but at least they are gonna feature in here as well. And by the way, people can go back and watch the live stream. So just like on YouTube, if you've created a live stream and you've given a link to somebody, then even after the fact, they can still go and watch it. They can still go and engage with it. They can still, there's no sort of commenting after the fact as such, but they can still like it and follow and things like that. And then I should also say that the clicks that they have on the products that still appear in the carousel and you'll still get credit for that. So let me just have a little look here for a second. Get this one out of the way. So in order to go from that level to the next level then, so we've got the insider, which is it, here we go. So you've got the insider level and as it says here, all rising star benefits, your live streams are eligible to automatically appear on the main placements, but also product detail pages for the products and also on the Amazon live site. Top of page placement potentially could feature that as well. And just to answer your question, Michael, hello. Great to see you here, first of all. Did you have any viewers on my, did I have any viewers on my first live stream? I did because I kind of promoted it. So when I, in fact, last week, it was I did a live stream. Last week was all about Zoom. And then I kind of followed that into a tour of the studio because I got a lot of people asking about my studio that I use for YouTube, but it's also the studio that I use for Zoom. So I kind of combined those into two things. So I was talking about my YouTube studio, which is also my Zoom studio as well. So I did actually bring people across from that other live stream and I've talked about it and promoted it. So I think there was about five or six or something like that at any sort of peak viewers. So the crowds were in their masses. And then after the fact, I can tell you that I've had, how many views have I had of that one. You control a lot of the things for Amazon Live on the mobile, so on your phone, or at least on an iOS device. So it's not even available on Android. So it has to be either an iPad or a phone. So the video now my live stream from last week has had 63 views. And then I'll talk about, I'll go through the app and show you how we can look at sort of stats and things like that as well. Internally, I kind of messed up a little bit because I switched over from the live stream that I did all about Zoom on my YouTube channel. And then I switched over to my Amazon Live and I switched profiles in Ecam Live. Unfortunately, for some reason, Ecam Live had at some point changed over from using my MV7 to using the camera on a webcam or something like that in the room. So although I was on screen and I was talking into my microphone, in fact, let me just show you that live stream. This is that live stream. So here I am talking... And when you are on Zoom calls and I see... Talking into my microphone, however, the audio is actually coming from some other mics somewhere else. It sounds like it was a bit near a fan as well. So the audio was pretty terrible really, but there you go. It could have been worse. I could have had much worse tech failures for my first live stream. And incidentally, when you are watching somebody on a live, then when you go, click the link to start with, it will default to the audio being off and that's the same as when people are seeing it on here. So this live stream, you can see it's muted. So you'll see people on Amazon live streams having a thing pop up on the screen saying unmute to watch the screen. And you might think, well, that's pretty obvious, isn't it? But actually it's because of the context of it being on this page. So you can click on, this one, he might have something pop up at some point saying don't forget to unmute and then I could click here to unmute to watch there. You'll also get people saying, click through to watch and follow. So when you are on somebody's Amazon live page like this one, if you're watching a live stream then there is a follow button down here or also if you are on their page, then if it wasn't my page because I'm on my own page here, if I was on somebody else's page then you would find that. Incidentally, if you are on Amazon live, let's just say I was to click through to one of these random live streams. Let's just pick Monty because he's such a nice guy. If I was to click through to his stream here, you can see that I'm already following him but it also has the name of the person and I should be able to, or perhaps it needs to be an actual live one because he's not live at the moment. Let me choose this one because they're live. It should have a link to their page. Let me have a little look. Maybe I'm missing something here. Tell you what, I'll go to Dr. Hilo instead. There it is, that's the one I'm looking for. So when you go through to somebody's live stream, it will have their other live streams down below but then it'll also have a link to their storefront. So clicking this one over here will take you through to that page because bear in mind you've kind of got two pages on Amazon. You've got the amazon.com slash live slash your channel and then you've also got amazon.com slash shop. So the shop is the storefront. So here you'll see the various different lives that Dr. Hilo's done and then if you click on this one then it'll take you through to his storefront and there you will find, once again, his latest live stream and then any items in his lists or any shoppable videos that he's done as well. So that's just those two different places and then of course you can, if you're not already click on follow just like that. So yeah, I think you notice that you notice the subtle change in my audio, did you Pierre? My mic issue. I didn't realize until after the fact, I didn't even notice that it had changed and then somebody just mentioned, by the way, did you have some issue with your audio? And I went back and listened to it and then the penny dropped. I realized what I had done. So I've got off my train of thought a little bit, but oh yeah, so how do we get up to the next level then? If we are on the Amazon inside it level, which is as I say, that's really kind of level one almost because there's not much to do to get onto that. So it appears that they don't check your audio quality to get onto the inside because they still let me in. So let me have a little look. That is funny, isn't it? Yeah, that is funny because I was talking about the short MB7 on the live stream as well, Michael. So I would have been saying, this is the microphone that I'm using now and I'm really happy with the sound on people must've been listening thinking, that sounds pretty terrible to me. So yeah, never mind if we live and learn, don't we? It's all a learning experience. So to get from inside it to A-list though, you actually have to do a little bit of work. First of all, you have to get up to, you have to have 2,000 followers on Amazon. So I think I'm on, what am I on now? 23 at the moment, I've managed to get. So yeah, the link is in the description. So by all means feel free to go and support me by going over to amazon.com and going to my Amazon live page and clicking the follow button. That is one of the requirements then, you need these 2,000 followers. You also need to have either, just let me check this, it's either selling 100 units through your links. Now in fact, out of the 100, I've already technically sold nine, so there's been nine sales I've gone through from as a result of either the video or the live stream I did last week. So you need to have basically 100 sales or if not that then $5,000 worth of product that has been shipped. So it's basically a measure of sales. So either they're looking at the total monetary value or they're looking at the number of units shipped. But really the main one, as I understand it, is the followers. So most people will say, if they've got up to 2,000 followers, they've probably already hit those other two targets. They've either shipped the 100 units or the total monetary value. So that is where we need to get to hit that level that you can then apply for the A list. And then once you get to that level, you'll get, as it says here, special access to Amazon live events and opportunities. I wonder what they could be. Plus priority support from the Amazon live creator team and your live streams are eligible to appear on the amazon.com homepage as well. So with this level, the insider level, you're basically gonna appear on that Amazon live page. So this one over here, where we've got all the live streams, so I'll just go back and also the product pages. But actually as the A list, then you can actually appear right on the amazon.com front page as well. So those are the different levels that there are. And let me just come down here a little bit. Just got a gecko walking up behind my camera. I don't know how these get in. There's loads of geckos in Thailand and they seem to find a way in. I'm not quite sure how he's got in, nevermind. So yeah, I did drop my links in the description to the Amazon live page. So if you fancy going across there and having a look. And then what I'm planning to do on the platform is actually do a lot more sort of product reviews. I'll talk about my overall sort of strategy in terms of content there in a little while. But yeah, I am gonna start doing a lot more of those short form videos and also some live streams as well. But what's a little bit strange, I mentioned this earlier, is the way that you kind of interact with Amazon live is all done through the iOS app. Let me just bring up the app, in fact. And here we go, let me get rid of that at the bottom. That looks a little bit neater. So this is the Amazon live app. And hello, Andrew. Just got to say a quick hello. What's happening, mate? We are talking about Amazon live and the Amazon influencer program. So I'm just going through that. So great to see you here. And what we're talking about now then is the actual app itself. So this is where you kind of manage a lot of the things related to, certainly the live streams are all managed through this. And this is the, I'll have to go back and leave a link to the Amazon live creator app. But this is, as I say, it's for iOS. There isn't a version for Android. So it's basically you're gonna run your actual live stream on Amazon from either your iPhone or your iOS device or your iPad. So this is what the app looks like. You can see here that it says insider just up at the top. Where is it? There. Now that will just show the level that you're at. If you are eligible to apply to the next level, then there'll just be a thing there to say apply. It just comes up in the app itself. So when I was on the rising start level, as soon as I was eligible for that insider, it did just have a button there to say apply for the next level. You literally just click the button and that's it. There's nothing more to do. And so yeah, that is how you sort of apply to the next level. And then it shows you down here. Now, because I'm on this insider level, when you're on rising star, you don't have any of these sort of, where are these little stats here. You just basically got to get on with it and do your 90 minutes. But when you are on the insider, then you can see that we've got the follower target. So I'm currently at 23 of 2000. So quite a way to go. It feels like being back a newbie on YouTube again. And then we've also got the two stats there. So one of them is for shipped value and one of them is for number of items shipped. And it's basically either one of these two here have got to, the bars got to fill up and reach the end. So as I say, it's a total of 5K of product shipped or a hundred units that have been sold. So as soon as those have filled up those at little progress bars, you might not be able to notice that those are progress bars because they are so small but they will sort of fill up. Then once that's done, then I'll be able to apply for that next level of A list. Rich sounds a bit funny. But then down below, we've also got live streams. So this is, there's only one there at the moment. And then you've also got some stats from the recent live stream or actually from the last 30 days. And then you can see, so the total views of that particular live stream was 32 or sorry, unmuted views. So there you go. There's people that are seeing that but they're watching on mute. So probably best given my audio quality that I had in that particular video. And then also you can see the product clicks. So from that particular live stream, there were 22 clicks onto the products and then the minutes that has streamed. Just a quick hello to Todd. Hey, great to see you here. I always feel in a good Christmasy mood. I say it every time as well but I always do feel in a Christmasy mood when I see your little avatar popping in. So great to see you here, Todd. So then you can go through and see all live streams. If I click on that, then obviously if there was more than one here, you'd just have a full list of them. And then you can click into the live stream and you can see sort of the information about it there. And that gives a breakdown then of the unmute rate which is probably one that you're a new metric that we're not used to. But that's basically how many people are watching unmuted. So you want to get that up as high as possible which means that people have maybe seen it on a product page but then they've clicked to go through and actually watch it or watch it unmuted. Average view duration, so 28 minutes was as much as people could averagely stand of my bad quality audio in that stream. Total messages in the chat and then the click through rate being how many people were sort of clicking through that I've watched it and then the total number of products. So those are these sort of stats that you get. You get that on a sort of global level on the front page but then on the specific live stream you get that showing up as well. So one thing that's a little bit weird about this is the fact that you do as I say kind of run the live stream from here as well. So the way that you do that is if we go and create a new live stream and there's a button right down at the bottom which is just down there somewhere the little plus button in the middle. That one, if I click on that that is this is where we actually create the live stream. So you do all the scheduling and things like that of the live streams in the app itself. So you would click on the little thumbnail button where is it? I'm always pointing the wrong side there. Click on that little plus icon and then you basically just add your thumbnail in so you can create it on your desktop but then just transfer it across to your iPad or whatever and upload it to the live stream from there. The next thing down and the important one is you can't really do anything else in terms of starting the stream or anything without having products in there. So you've got this button which is just here saying add products. So when you add products there are a couple of ways that you can do this. You can either just search so I can just tap into that little search box and then I could search for a product. To be honest with you though, it's a bit tricky and I'll show you why to do it this way. Stream deck. If I just type in stream deck this is probably a bit easy because it's gonna be quite an obvious product but if I click on search it's gonna go and find the stream deck. That one is quite obvious, isn't it? Because okay, we've got the stream deck there. That's the stream deck mark two. I might want the XL but you've got all these other products that are in this list that are not necessarily exactly what we want. They are kind of related but what I found is for some of the more obscure products it's difficult to find the one you want and then when you do find some of the pictures it's not necessarily, you're not entirely sure that you've got the right one. You know sometimes the same product is on Amazon by different sellers or things like that so it's not always obvious which one you've got but if I was gonna add that one in from this way then where is it? I'm still pointing the wrong way. That one at the top you just click that add to stream and that product would then be featured in your carousel. So if I come back out from here there you go, you can see that I've got one product in associated with that stream but let's go and add some more because there is an easier way to do this which is you can see as well as the search bar that we've got just up at the top there we've also got these idea lists so these are those idea lists that I had created so if you remember on the page I showed you I'd got one for live streaming one for zoom and things like that well those are just then all listed down here so you can see that we've got my travel gear my live streaming studio gear my zoom and so on so if I clicked on my live stream studio gear like this then basically you can just go through this list so actually the way to do it as far as I would imagine would be to just actually create these curated lists and do that on the Amazon on the desktop and then they will just actually all show up here so if I wanted to add in these different products you just then go through your list and add in the products that you want to add in so if I come back out of there now that's the easiest way to add in the products so now we've got a thing I haven't uploaded a thumbnail but that's basically just using the iOS interface click the plus use the image picker to pick a particular image that you want for your thumbnail we've now got this carousel I can swipe left or right what you may also want to do is actually reorganize the order of these so because as you'll see we're gonna be actually selecting specific products that are kind of highlighted at any given time on the stream so you may want to have like a run of show in terms of an order that you're gonna go through things so having to sort of flick backwards and forwards looking for a product and so to do that if you just click on the edit then you can see we've got a list of products and we've got the little symbol right over on the right hand side if you can see that but basically I can just grab any one of these products and I can move it around so if I was gonna go through these in a specific order maybe talk about this microphone maybe talk about this arm then this stream deck then this capture card then this light or something like that you can just organize them in that way you can also just delete stuff from here as well so you can click on the little icon next to it and then you've got some options down at the bottom so you've got either move to top, move to bottom or just remove it so if you wanted to delete something that is how you would do it now there is a limit of 40 products that you can have on any given live stream but you have to have at least one obviously so you do need to make sure that there's at least one there but you can have up to 40 in my live stream that I did last week I did actually fill the full 40 with all of the different things that I've got here in the studio with hindsight probably a little bit of a mistake because then I felt like I was you need to be kind of referencing or talking about these products you can't just do a live stream and fill it with 40 random products so I was trying to get used to using the app as well as you're doing the live stream which I'll talk about in a moment so I was kind of like managing that side of things which was a little bit new to me and then I was feeling like I've got to go through and mention all of these different products and so it probably threw me off my stride a little bit for the live stream so let's have a little look though what else we've got on here so then you're going to go in and add a title so you just type in whatever title you want should have thought about this I've got my handy little thing I'll just pop a random title in here there we go whoops, linked to the wrong device whoops, too daisy maybe it's easy to just do it like this there we go so I'll put my title like that and then you've got a start time so you can basically add a specific time so you can just schedule like this I'll just come out of that one for the time being then you've got here video source so the next one down here is where it says video source and at the moment it says horizontal phone camera so you can obviously I'll say obviously you can just do your entire live stream from your phone from your iPad or something like that so if you click on this one horizontal phone camera you can also change between horizontal or vertical depending on which way round you're going to be using your phone but we don't want to do that for me we want to use ecam live obviously it's what I love to use and it's how I've got everything set up so if you're going to use an external camera basically where you're going to just stream from something like ecam live then we just click this one here where it says external camera then what you're going to do I'm not going to click on it because it will reveal my stream key but you're basically just going to click on the button which is, whoops, there and then that will basically copy your stream key for the live stream and then that's what you're going to use it's your RTMP stream key and then in ecam when you are streaming to either YouTube, LinkedIn, Facebook or whatever you've also got the option to stream to custom stream key and that's what you would use in there you can also do this from re-stream as well so if you want to do this directly within the re-stream interface you can do it from there you can also use basically any of the streaming platforms StreamYard or OBS or anything like that you're just going to drop the stream key in there and then you will be able to stream to it however the thing that is a little bit different is although you can start streaming from those platforms you're not necessarily going to start streaming to Amazon as soon as you go live on that what you do is once you've got everything set up on the computer you would actually then start the stream from your computer but your live stream still hasn't started the way that you're going to start the live stream is first of all, I should just point out there is also practice mode so if I click on practice mode then it's going to turn on practice mode it's basically you can practice streaming to Amazon the process of it and everything like that without anyone seeing it so definitely you want to give that a go just to go through the process of how it's going to look and everything so if you turn on practice mode then what that's going to do is you're going to you see there's a little thing there that says practice mode link that's going to give you a link that you can paste into your browser so that you'll be able to stream but you'll be able to see what it's looking like and what it would look like with the carousel coming up and all that sort of stuff so definitely recommend doing that and I'm glad I did that before I went live for the first time so then what you do is once you've got everything set up then you can click on the preview and what let me just go back I don't want to do that I just need to check I got that set to the camera mode by accident what we wanted to do was as I mentioned external camera is what we want obviously forgot to click save so now when you go to preview you can see here it says waiting for waiting for video stream data so you're going to start the stream from your computer if you're doing it this way and initiate the stream the stream is actually coming from your computer into Amazon but it's not going live until it receives it here and then there's a button that says go live or in this case it says practice now so that's kind of like two steps to it I can't stream to it right now because I'm obviously streaming to YouTube but what then happens is once you are live streaming you get the chat comes up so you can see all of the chat that is coming in but then you also have your carousel down there at the bottom and when you scroll through it in fact you can see it here how basically as I click on one of these things you see that little bar at the top that is the item that is highlighted at any given time so if I come over to the Amazon live view for a second over on the web page in fact let me have a look at this one so I just picked one there you go so this is what I was talking about let's see what item is highlighted at this particular point there will be one particular item which is highlighted in the live stream there you go so it says featured now so what that means is if you've got a carousel that's got loads of different products in the live stream you've always got it sort of front and centre of what you're actually talking about so people can sort of browse around but every time you switch to a different product or tap on a different product to highlight it then it's going to highlight it on the screen so it's basically just mean that whatever you're actually talking about at the time you can be sure that somebody is going to see the product that you're talking about now I mentioned as well that you will feature on the product pages that isn't actually talking about this product at the moment it just happens to be in their carousel somewhere so it doesn't necessarily mean that you're going to be featured on the page of the product only when you're talking about that product if that makes sense I can only imagine that if there were multiple people streaming about a product at any given time they would feature the one that had literally got the product featured at that time on this page but yeah I don't entirely know about that I'm not sure about that so it is just the difference with streaming to YouTube obviously that you've got this extra little interface to work with there is a limit on or a minimum requirement for the the streaming it's not the resolution there's a maximum for the resolution which is 720 so you can't stream in over 722 here but it's the bit rate that needs to be at a certain level e-cam is set up so that it will automatically recognize as of the previous version of e-cam it will automatically recognize that you're streaming to Amazon and kind of like sort this all out for you but depending on what platform you're streaming from there may you may get an error message saying you're not streaming at a high enough bit rate or something like that so that's just something to be aware of but as I say with e-cam it's just all all kind of sorted out that way now I should probably mention since I keep mentioning e-cam live what exactly is e-cam live it is a live production software for the Mac that is what I use for my live streams and what I use for making all these videos as well and it really has made my entire channel possible I say because it makes me it allows me to make these videos in one take this is obviously live stream so it's a bit obviously it's in one take but also I use it for my videos for my course content course content and things like that as well you can get a free trial at takeonetech.io slash e-cam and I highly recommend it that is a 14 day trial but even better than that if you want to really learn all about it you need to check out my e-cam live masterclass at e-camlivemasterclass.com and actually when you sign up to this you do get two free months of e-cam on the pro package or the regular package obviously I'd recommend if it's free you take the the pro package but that's what you get as part of the masterclass as well and it's everything you need to know from beginner through to advanced how to use it with zoom how to use it with discord and teams and everything like that how to use it for live streaming how to use it for recording everything you need to know e-camlivemasterclass.com there's over $150 worth of bonuses with it and the cost of the course is just $147 and it's lifetime access as well so I'm expecting there's going to be a new version of e-cam coming out at some point very soon because they usually is then the course content will all be updated for that so it's just broken down into little chunks and you can always find what you want to find so it's basically your online e-camlive encyclopedia if you will so that's what I'm using to stream here and that's what I'm using also to stream to Amazon so I just mentioned that because if you put in your Amazon RTMP key in e-cam it just sorts out all the settings for you you just need to make sure you're streaming at 720 but then the bitrate thing it's sorted in the most recent version so that is a summary of basically what the platform is and how to use it as I say there is this sort of management of the platform on the iOS device which is a little bit different but it's not like that tricky and you've just then got all the products that you can feature at any given time so in terms of what my plans are for the platform I'm really intrigued by it to be honest and the idea of it being a potential revenue source is obviously one thing you know because you are basically putting all your video content there on a platform where people are there to shop so if you can provide information that can help people make informed decisions then you're basically you've got a much higher likelihood of generating revenue from the Amazon side of things than just purely on YouTube obviously that's not my motivation for being on YouTube to generate Amazon revenue but I do have links to all my products in the description of all of my videos and you have a page on my website my gear page where it links to all these products as well that I use if people are interested in using those but one of the things that I've always sort of struggled with on my channel is the gear side of stuff because I'm a real sort of tech head I do love all of the gear and I do do the odd you know product review and things like that on the channel so I've done one about the short MV7 the lights and things like that that I've got behind me the none like pavo tubes so do do kind of review stuff on the channel but obviously my channel the main sort of focus of it is more towards the sort of software side and productivity so well it's a largely an e-cam live channel as well because I've just become in love with that piece of software but you know all these sort of productivity stuff that was always kind of the driving force behind the channel and what I wanted to do on YouTube but I am still using all this gear I get lots of questions from people asking me about you know what's this thing that you're using what's that thing you're using and so on so I didn't want to kind of just dilute the channel and make it you know a load of tech gear reviews but then also tutorials and stuff like that so actually the Amazon side of stuff is going to be where I'm going to do the majority of my sort of product based videos that are all about the actual gear that I use for live streaming so again just conscious that I don't want to just duplicate content and just throw it everywhere but have specific places that are for specific things so you can expect to find on my Amazon live channel and by the way I say that it's on the US store you don't have to be a you know you don't have to shop on there to go and visit my Amazon shop page at amazon.com slash shop slash take one tech you can just go go and visit that from any other location in the world as well and then you will find all of those review videos so that's what I'm going to be sort of concentrating on doing the product reviews now in terms of the live streams it doesn't have to be that you do a you know a long live stream where you're just picking up one product after another talking about it although that's kind of what I did on my first one just because I wanted to practice the process of bringing up products and stuff like that but you can just do other kinds of shows on there that basically just reference different products so there's basically three different things that I'm intending to do on the Amazon live side of stuff so there's obviously the shoppable videos the pre-recorded videos but then for the Amazon lives there's three things one of them is going to be a general sort of tech gear review show where I do talk about products so the sort of stuff that I was just saying you don't have to do I will be doing that kind of thing I'll probably spend a bit more time going into specific products it might be you know a one a single live stream focused on some particular product or something like that or collection of products and then do a bit more of a deep dive rather than just as I say rattling through a list of products which I think is going to be more beneficial for people anyway you know people don't want to just see you talking about check this out check this out check this out which is how I felt my other live stream was so I'll be doing that I'll be doing that where I just focus and go in depth on different products the other thing that I'm going to do is I'm going to start doing a tutorial show basically similar to what I do on my youtube channel but it's going to be every episode would be focused in on a particular product and you know quite a long live stream about for example how to use stream deck so I've got my stream deck beginners guide on my youtube channel which is a series of videos one after another well I could just go and do a live stream where I take people through from getting it out of the box to setting it up and the way that I think that that would be beneficial is because people are on Amazon maybe they're shopping for something and they want to see that process of how they get it all set up or maybe they have just actually bought the item or just about to buy it or buy it during the live stream but then they're excited to you know get the product and see like right well how am I going to set this up once once I've got it and so you know that's the sort of thought my thought process behind that so those are two things gear reviews and then also a deep dive tutorial thing so every week it just be a different product that I'd be taking deep dive into so stream deck loop deck rocaster pro by the way my rocaster pro is currently on the way it is in I think it's in Bangkok now it's come from the from the US customs clearance clearance is where it is at the moment it said yesterday it said it's going to be here in 8 days and then overnight it's gone from New Jersey in the US to somewhere in Germany somewhere in Kuwait I think and then finally Bangkok and now it's saying customs clearance so I'll see how long it takes to actually get here but you can be sure there's going to be a whole deep dive into the rocaster pro or maybe a couple of them into the rocaster pro too but then the other thing that I'm going to be doing on there as well is more like an interview show so I have lots of people have coaching calls with me and things like that and consultations that are using these tools in loads of really interesting ways in fact by the way I should probably mention if you do need any help with your your tech life then I am available for consultations and you can book those at the takeonetech.io consultation and I taught really help people with anything to do with this kinds of tech related things that I'm talking about on my channel so it could be a lot one of the big ones is people asking questions about zoom and how to use Ecamm live with zoom how to set up things and go in so that's probably I would say maybe around 30% of the calls I have are about that and in fact I should mention as well I've got my zoom master class the ultimate zoom master class which is just like the Ecamm master class everything you need to know about zoom and how to get it set up how to go from begin it through to advanced how to use all the features but actually because zoom I see Ecamm as really just such an integral part of it I actually include the Ecamm master class with zoom because in my mind you shouldn't be using zoom without Ecamm it's as simple as that so that is at zoommasterclass.com that's $497 but you get the Ecamm master class with that as well as a number of other bonuses there's a video over on the website that explains all about it though zoommasterclass.com you can go and find out about that over there and again you get that discount on Ecamm as well with that so that's one of the things though that people ask on the consultations is oh and I should also mention just quickly there is an offer code for that which is Ecamm FAM so let me just drop that into the chat that is to get 20% off so anybody who is an Ecamm user also anyone who's a watcher of this channel can use the offer code Ecamm FAM for 20% off I should have mentioned that of course so it's $497 but you get that 20% off and that is at zoommasterclass.com there we go so yeah that is on the coaching course I have there are people that ask about how to get Ecamm set up and use Zoom with it but then also how to use Ecamm in general or it's also the productivity side stuff productivity side of stuff and the automation things that I talk about with keyboard so that's what people tend to want covered on those consultation course with me but I digress which was I'm meeting lots of people who are using all of these tools that I talk about and the live streaming side of stuff and I've got really interesting use cases for them so I'm going to do an interview show where I'm interviewing people about the things that they are doing with Ecamm Live with their live streaming studio that may be outside of the original use case like me I've set this thing up for making videos and live streaming but then realized how valuable Ecamm was for Zoom and started using it predominantly for that so I'll be digging into those sorts of things now from a Amazon live point of view the thing about that is we'll be talking about the gear that they're using as well so it won't be just me interviewing somebody asking them to run through their full gear list but during the conversation we'll be talking about so let's have a little look at your setup so it'll be about what they're doing how they're using it but then also taking a look at their setup as well and so as part of the interview process we'll be getting the list of products and things like that that people are using in advance so that they can be there in the carousel as we're talking about them on the live stream because whenever I watch these interview programs with people, interview shows on YouTube or wherever there's always something when they get to talk about tech there's always somebody that's got there's always one thing that somebody's got where people are saying are saying what is this product that they've got there and just quickly Andrew you're welcome anytime I'll hook up with you and yeah be great to hear from you I love your studio setup I love the theme of it as well the orange vibe that you've got going on with everything so yeah definitely so that's the idea behind that because as I say there is always something and I'll also have book recommendations in there as well because I love asking people you know what's the book that you're reading at the moment so obviously with Amazon you can link it to the Amazon Kindle store or the audible or whatever so having a book in there for me makes sense because quite often you know people ask for a book recommendation I'm listening to it or watching it and then I've either got to click out to go and find the book or whatever but just having it there in the carousel seems to make a lot of sense to me so that's kind of my plan for the Amazon platform going forward so those short form shoppable videos and then three different shows I might end up doing you know kind of multiple a week of some of those depending on how it goes and we'll we'll see I will be reporting back obviously the same as I do with my YouTube stuff I'm a kind of open book in terms of you know how I'm doing revenue and all that sort of stuff and how how it's working what's working what's not working and mistakes that I've made so I'll be still coming checking in on the YouTube channel and sharing that as I say I'm not going to be multi streaming my Amazon lives to YouTube I may do it for a couple of odd things I did think about though for the interview show actually multi streaming that to LinkedIn just because it's going to be more of a sort of business focus so I may I may end up streaming that to there and also repurposing that to use it as a podcast as well because I do feel I need to get back to my podcast even if it's not in the original form that it was before so that will be released in that way and this sort of fits into just to sort of break it away from Amazon a little bit my overall sort of content creation going forward you may have noticed if you are a subscriber there's not been a lot of video content going out on this channel for the for really for since since the end of April I would guess I've not been posting regular videos I've just been doing my weekly live stream and very few actual videos that's all getting back to normal and we'll be resuming with probably not quite one a day but I'm aiming for you know sort of five original style videos original style what does that mean you know what I mean my usual style of video that I used to post all those weeks ago that will be getting back to regular posting on the YouTube channel and then the lives on Amazon this live stream will carry on as just being whatever topic it happens to be every week and then also doing more on LinkedIn so that that interview show will be on LinkedIn but I'm also looking at creating some other specific things for LinkedIn that are more kind of business orientated so the the YouTube channel is more kind of like general but the LinkedIn I'll probably start doing a live stream there that is as I say more sort of business orientated so hopefully hopefully if you're interested in this sort of thing you will be seeing a lot more of my content going out there and I've just had a little bit of a hiatus for the past few weeks and to be honest what it was is I just needed to I've got limited time for my YouTube stuff although I've kind of carved out a lot more time for it I've just been taking a step back and focusing on like right well we're you know strategizing a little bit you know what am I going to post where am I going to post it how am I going to fit this all into a schedule and so that's where I've been up until now and so yeah going forward you should see the content coming out a little bit more quick hello to Albert hello great to see you here in the chat as ever and that I think is about a wrap for me so thanks for coming and hanging out everyone in the chat if you've got any questions about Amazon live or I'm not an expert in any stretch I've posted one video on one live stream and the live stream had terrible audio so given that experience though if you do have any questions about you know starting out or anything that I've talked about today or indeed anything else that I talk about you're always welcome to reach out and contact me either from the website or in the comments or wherever takeonetech.io is my website there you can find all the courses that I mentioned today they've obviously got like Amazon the zoom masterclass and ecamlivemasterclass.com but those basically point to my website which is takeonetech.io so there you can find everything to do with connecting with me hokey dokey thank you all once again for coming it's been great to see all these friendly, familiar faces in the chat I will leave a link to some other useful videos over on the right hand side for those that are watching on the replay and I will catch you all in another video very soon