 issues in researching media. The mass medium for the transmission of message have come across too much development and innovation. With the passage of time, definitely there is a development in every field of life, like as in the case of media, that with the advancement in modern technology and with the invention of the modern means of communication. The issues in researching media is also getting much more importance. Like such innovations include the innovation in the field of newspapers that firstly newspapers were only available in the hard copy. Now you can and we can read those newspapers online. Televisions, televisions are also getting more and more channels and they are becoming the important part of our daily life. Then the videos, film industry, now the first videos were made for a specific purpose or objective. Now anyone makes a video on the internet and all of a sudden that information spreads all over the world. Then the social media. This is a specific invention of modern day because you want to share your personal, personal, personal information with the world. You want to talk about your functions. There is a conference or research in the world. Through social media you can immediately learn specifically during the pandemic of COVID-19. With the help of social media it is quite amazing. So we can say that in the world of digital media and again the availability of traditional media the issues in researching media they are getting much more importance. Because when we say that the world is under change and same is the case with the constant change in variants of mass media. Due to the technological innovation there is another important hurdle in the way of researching the mass media. We all know that in the media the objectivity that is getting much more important issue. Because the more variety of resources, channels, media instruments, looking for their objectivity and especially to present content with research. That is getting much more importance. Because the people who are involved in the media, I mean all the varieties of media whether it is through videos, TV, social media, video making, film making all of these content is being presented and who is doing it. Whether it is content or information with proper research or planning. Or whether it is just to involve in the race of information. Whether it is just to reach people what is its standard, what is its objectivity, content whether it is harmful for anyone. All these responsibilities, all these important issues are being contacted and these guidelines are being drawn from which platform. For this we get very little information and very little material is available about all these issues. The guidelines say whether this policy is being implemented or not. There are diverse tools of mass media and there are diverse influences on this that is becoming much more critical and becoming harder for the researchers to focus on a single issue and carry its in depth study. This is the real thing where focus is important. Earlier it used to be that if there is one program that according to the theme, the researcher would plan but now in this competition during this ranking time period media channels, media promoters instead of research based presentations focus is more on marketing and to gain more popularity. So definitely all these situations are the field of researchers in media.