 Investing in human capital is essential for economic growth and development. Companies must identify their educational needs before making any investments. This can be done by analyzing the current situation and identifying areas where improvements could be made. Effective implementation of these strategies requires careful planning and execution. Problems may arise during the process, such as lack of resources, resistance from employees, and difficulty in measuring success. To mitigate these issues, companies should develop clear goals and objectives, provide adequate support and resources, and measure progress regularly. This article was authored by Alzbeta Kucharsakova.