 Good morning, I'm Kristen Filetti and welcome to News Desk on SiliconANGLE TV for Tuesday, June 11, 2013. Yesterday at Apple's Worldwide Developers Conference in San Francisco, CEO Tim Cook unveiled a completely redesigned iOS 7 operating system for the iPhone and iPad. Join us now to provide us with a look at the OS refresh, a SiliconANGLE web producer, Mark Zamora. Mark, good to see you once again. Thanks for having us. Thank you for having me back. So Mark, start us off by telling us about the iOS's new look. Sure. So, well, first off, let me just say it's been a crazy week for technology. We have E3 going on, the Nintendo E3 conference going on right now. We had WWDC yesterday. I can't believe it's barely Tuesday anyways. So the new look of iOS 7, we've been hearing for a long time now rumors of it just being very, very flat, very, very clean, very, very modern. And those are the three words that I would use really to describe it, flat, clean and modern. You know, we're used to kind of having that skeuomorphic design where like the notes looks like a leather bounded notepad or the calendar looks like a spiral calendar, but they've kind of gone away with that. There's still a little skeuomorphism in there, but mostly it's just flat now. No more of that shiny little half moon thing on the app icons. Everything is just two colors with a gradient kind of giving it a little fade. All the fonts are really, really thin. So it looks really, really clean and really, really modern and there's a lot of transparency. So there's a lot of layering effects going on. So basically everything that we've been hearing for the past few months has been has pretty much turned out to be true. Now flat, when you use the term flat, that sounds dull. So is flat a good thing in this case? I think it is. I'm also kind of a graphic designer on the side and I follow design trends and everybody is kind of going flat. We see flat design with Windows Phone 8. Also with Windows 8 is also very, very flat. It's not really dull because you also tend to use really, really bright colors as accents. Like I said, for example, the phone app icon is just a green rounded rectangle with a white phone circle. So it looks, it pops out, it's flat, but it pops out at the same time. So what sort of other improvements did they make? It's kind of funny. There's a lot of new features in iOS 7 that as coming from Android very recently, I just made the switch feel very familiar. So first off we have the control center, which is you swipe from the bottom and you get immediate access to things like Bluetooth, Wi-Fi, airplane mode, volume, screen brightness. So we're very familiar with that with Android. We can swipe from the bottom and we have access to all that. And they've also made improvements to the notification center, which again, we're familiar with on Android where you swipe from the bottom and you have all your calls or upcoming scheduling up on there. So that's another thing that they've kind of improved on, which has existed already, but it's much better now because you have a daily notification thing where it has like a calendar and then you have just everything and then you have a missed column. So it's much more organized now. Another thing they added was, it's called AirDrop, which is basically a way, it's coming from OSX on the Mac system where you can instantly share files like pictures and videos with other phones. We're familiar with this. You also may know it as S-Beam or Bump coming from Android phones where you can share the local connection. So we have that feature as well. They've made a lot of improvements to the camera. So it has built-in filters. You can also swipe and pick different layouts. So you have normal photo mode. You swipe down and you have a square photo mode like Instagram and then you do it again and you have video. What else? There's iTunes Radio, which is basically like Pandora, but it's on iTunes and you can build your own radio stations. They've made a lot of improvements to Safari, 3D tabs, runs a lot faster. It looks kind of like Chrome and then they updated Siri. So you can choose between a female or a male voice and she has some new search algorithm stuff she's doing and some new features as well. So a lot of stuff, but at the same time it's a lot of familiar stuff. So yeah. So this is being hailed as a very significant upgrade. Would you agree with that terminology? Significant? I think so actually. iOS has looked the same since it first came out and it's not improved much. If you look at Android in comparison, almost each new iteration looks a little different. We started off with a very simple wannabe iPhone looking thing and now we have this leak Android 4.2 design, but iPhone has stayed the same for a long time and it's kind of felt like they've been holding on to the past and this is completely different, but at the same time familiar and that's kind of the terminology they use where it looks different, but you know how to use it immediately and that's completely true. It's really intuitive. So it's very significant because I think it means more for their future. Now you mentioned that Apple's new OS has some striking similarities to Android's operating systems. Do you think that's because they're trying to compete with them or do you think that's because they're finally catching up with Android? What's your interpretation? I think when Android first came out it was the operating system for hackers and it was really, really complicated, but as time moved on and I've been saying this for a long time, it became intuitive. You have, oh it just feels natural to have all these things at instant access or it just feels natural to have this much control over this app. So I think iOS when it first came out was it felt intuitive because it's like, oh notepad I know how to use a notepad or a calendar I know how to use a calendar, but now that we've had experience with smartphones, we want intuitive smartphones. So I think that's why iPhone is doing it. Is it to compete with Android? Of course the features are almost identical, but I think it's really just because that's what consumers want is something intuitive. So Mark I understand that you've already had a chance to test out the new OS. What are your thoughts? I've been playing with it all day. It's hard for me to put it down just because of how, number one how beautiful it is. I mean everything is so sleek. There's a lot of little details that they've added that are just like, whoa that's really cool. For example, if you're holding the phone and you kind of tilt it, the apps stay there, but the background kind of moves. So it kind of feels like a window into like a space, which looks really, really cool. But it's also really, really functional. I mean everything's really, really zippy. And again, coming so recently from Android, it feels very familiar. So I'm not like, when I first moved to iOS, I was like, oh God, how do I close all these apps? But now it's exactly the same where you open up your task manager and you just swipe away. And it's like you're just slicing your apps to stop using them. It's really, really great, really, really intuitive. I think it was an amazing decision from Apple. And I have, I loved my iPhone 5 when I first bought it, but I've never been so happy with my device until I got iOS 7. Now something that we've heard about is a kill switch functionality. Can you comment on that at all? Kill switch functionality? Oh, okay. So what it is, is if somebody steals your phone, I'm trying to remember, I didn't pay enough attention. But I know it's where if somebody steals your phone, you can kill it from iTunes on your computer. And even if they try restarting the phone or reformatting it, it's tied to that Apple ID and only that Apple ID can unlock it. So they're just trying to prevent lost devices, which I think is pretty smart also. They already have find my lost or find my iPhone, which helps you find it if you lost it. And I actually know somebody who's recovered it using Apple's security measure. So I think the more that they're doing to improve that, the better. Well, Mark, thanks once again for joining us this morning. It's been great to have you and we hope to see you soon. Sure thing. And still to come, Walmart increases their big data ante and Comcast gets a little more eco-friendly. But up next, we're going to try to get John Furrier back on the line to talk more about software defined storage.