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EDAY2011 PSA15

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Uploaded on Apr 8, 2011

Inspired by Mahatma Gandhi's enduring quote, "Be the change you want to see in the world,"
the E campaign is designed to educate and inspire people to take positive action for the Earth.




"I am E" is rooted in the notion that everything on Earth is interconnected. Our call to action, "Be the E" is a campaign that focuses on ten E actions highlighting the wide range of choices people can make to contribute to a more sustainable city and world.

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