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Social Media Effect

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Published on Oct 20, 2011

http://www.sonncom.com

"The average internet user is connected to 120 other users."
Facebookers are connected to 120, Twitterer to 126, community connections are a much bigger figure.

"30% of the communication is about brands." This is from Eric Qualmans "Socialnomics" and it is actually even 38%.

"7% like, retweet and share..." is an iteration from 6% on Facebook and 8% on Twitter.

The rest is doing the math...

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