 The fact that we will have to feed 9 billion people by 2050 means we're going to have to produce a lot more food. People take the granted of that, save nutritious and healthy food will continue to come to the supermarkets. We're going to need to produce more with less and that will require a big change to the way that we manage farming and food production. We started the new vision for agriculture in 2009 with 17 global companies that were concerned about the issue of global food sustainability. It basically says that agriculture should make a positive contribution to three things food security, environmental sustainability and economic opportunity and part of the message of the vision is that you can't sacrifice one for the other which we have sometimes done in the past. We have to start with farmers and put the farmers at the center of this whole effort. People always forget the farmer. They always be respected when people become hungry. We're making a lot of money. We're making a lot of coffee. In Vietnam, farming is still a small business. It's hard to find a job in the future. It's because if you're a coffee maker, because there are too few farmers, they will give up. I want my children to be happy. In Vietnam, nobody wants to invest into agriculture. So it means that the infrastructure is very poor, the technology is very backward and farmers cannot connect to the market. There was a recognition that we were going to need a really profound change in the way that we manage our food systems. We need to really get everyone working together because nobody is connecting the dots. It's my pleasure to welcome you all for the Tophie Private Partnership meeting. So we bring these stakeholders together to define some shared priorities. Things that the government genuinely has prioritized on a national level and that business is interested in on a commercial basis and that the NGOs and the farmers also feel are a priority. What we are doing is this task force is helping to link farmers with the market. They are not any way to help them if they are not connected between farmers and traders and another business to set up a whole commodity channel. If somehow we start to bring them into groups, we will be able to provide them integrated training and help them in terms of improving their yield, in terms of improving their cost. One group we got the demo flock to show only the back practice which is very practical. They can share, experience each other directly in the field and they also can very easy to recognize what a problem and they can identify together. For farmers, one thing came out very clearly by just reducing the usage of fertilizers, chemicals and water from an income point of view, the income is increasing from $500 to $1,000. When it comes to a company like Nestle, there is a very, very important benefit for us that we ensure that one of our key sourcing of coffee continues. Not only is it good for our business, but you see the benefits going down to the poorest of poor people. What we have seen in Vietnam is the power of a good example and this is a kind of partnership that we are working to develop in 11 countries currently in Africa, Asia and Latin America. So it's really a locally driven effort with global support. You know, I think it's important that we spread it around so there's more people involved on a global scale. I think even in India the idea is to take it to at least three or four more provinces. On a global level, we need everyone to realize that achieving sustainability in agriculture is one of the most important challenges facing the world and doing that is going to require a lot of awareness and a lot of action and coordination among all parts of society, including the consumer. The final consumer can make everything change. I mean, the final consumer is you and me. We put all this in our stomach. We have the right to know where it's coming from and how it has been produced. But because there's not the pressure or maybe not the interest yet from the final consumer, it's not happening. So I think through this discussion, hopefully it will crystallize as quickly as possible in everybody's mind and people will act differently in the future. They're not very long-fledged. Otherwise it would be too little, too late. Maybe it's a drop in the big ocean, but at least it's a drop. It will take a multi-generational effort to solve and this is one small piece of the puzzle, but we feel it is a really crucial piece of the puzzle that connects many other pieces. What we need to have is focused dedication and continuous passion. The new vision has grown really rapidly to be a network of leaders all over the world and represents the direction that everyone wants to go.