 I think a lot of people think that marketing is either an art or a science, and I think what's worked really well for a way is that for us it's truly a mix of both. It's about looking at the data and the insights, but also following our gut, and we've made decisions that maybe didn't look so great on paper, but really worked out for us. And I think the whole fact of it is we're super iterative, we're willing to make mistakes, and we're willing to look at both sides of the coin, and that's what's made us so great so far. When I travel, I always pack noise-canceling headphones. It makes any seat in the front, in the back, bearable, no matter who's with you on that plane. I always bring a silk sleep mask. Basically anything to make my personal space feel really good, no matter how comfortable it actually is.