 What's up everybody? Ricky Truth here. Welcome back to my channel. So today's question is how do we help for sell by owners for free? Because in my free coaching program at zero to diamond.com my for sale by owner strategy is literally to call for sale by owners and help them for free. Okay and a lot of people have a misconception about this. They think that helping them for free means that you're gonna go out and put it on MLS for free in your name. But that's not what we're doing here. What we're doing is is we're going to advise them through the process and try to help them as much as we can sell it on their own. If you're not a zero to diamond member it's completely free. I'm coaching over 25,000 agents right now and growing by 50 to 100 every day all over the world. It's at zero to diamond.com. There's a 90-day action plan where we get into all the strategies that got me to a hundred deals a year which have been selling since 2014 and still going. So I wanted to make this video just to clear this up so that you guys know exactly where I'm coming from on this and I hope this helps. So when we're calling for sale by owners we're just gonna call them up and we're gonna ask them if the property's still for sale and we want them to tell us about the house. Okay and what they're gonna do is they're gonna start talking. They're gonna start telling you all about the house and why their house is better than every other house in the neighborhood. Everybody thinks their house is the very best house and here's why. They did this to it. They did that to it. They're gonna tell you all this great stuff. Our job is to listen and at the end when they get through telling you all about their house you're gonna say well Mr. or Mrs. Johnson that sounds like an incredible house. You know if I live there I would never move. I don't think I could ever move if I ever lived there. Can you tell me why you're selling? Why on the earth would you ever sell that house? When you know why they're selling that's when you can truly help them because then you start to relate to what the bigger reasons are behind their motivation. Okay and then you're looking at them like an extended part of your family which is where the FE comes in. Okay FE friend or family effect. We want to give them the effect that they are an extended part of our family. We want to talk to them like they're our mom dad brother cousin best friend from high school. So within this conversation we're going so deep and we're getting to a place where they feel like we really care about them. We're not just trying to sell them. We're not just trying to get a listing from them. Now we're going to take it to a whole another level and we're going to say listen you know after they tell us why we're going to relate to it. We may talk about that. No telling where the conversation is going to go from there but when it loops back around to where do we go next on the conversation we're literally going to say you know what I want to try to help you sell this thing for free. I want to try to help you sell this property on your own at no charge and they're going to say why would you do that and you're going to say why wouldn't I do that. The most likely scenario though is that they throw the towel in because they're not a real estate agent and they realize being a real estate agent is actually work. See a lot of people will for sale by owners because they don't feel like real estate agents actually have a job to do. They think they just sign a contract and get paid. The truth is is when they start trying to sell their house on their own they realize how much work is actually involved and after a couple months they think you know what I am going to hand this over to a professional and who are they going to hand it over to. The person that tried to help them for free so you could possibly get the listing down the road a little bit okay so you're going to either represent them as a buyer or you're going to represent them as a seller and a buyer or if they sell it on their own and they move away and they never call you again that's okay too. You're not going to win them all but you got to understand the philosophy behind what we're doing. We're trying to help people and if we give we're going to get. Now how do we help them for free okay here's the strategy behind that what we're going to do is we're going to look at their online presence whether they're on Zillow or wherever they're at we want to make sure that they're on as many publicated websites and getting as much exposure as possible okay when we look at that listing online we want to make sure the pictures are professional pictures that they look great. One for sale owner I saw that I talked to the picture was literally sideways online the house was sideways and you know how you're going to sell sideways house so you know and the rest of our pictures were no good they need help these people are not real estate agents okay so we want to make sure they have professional pictures we want to look at the remarks and the write-up and we also want to help them with their price. Now concerning price they're going to listen to you 10 times more as an agent trying to help them for free than they would if you were just trying to list it and get it sold you're helping them for free you have the comps you're telling them listen this is where it needs to be they're going to listen to you a little bit more in that scenario. Once you have this conversation and all the things go on because every situation is going to be different you're going to want to follow up every week once a week on the same day every week call them see how they're doing see if there's any showings what's the feedback being what can you do to help and just continue going deeper and deeper with that relationship and I promise you good things are going to happen okay that's the help for sale owners for free strategy that's in my free coaching program I hope this clarifies exactly what we need to be doing here and I hope you guys get out there and crush it leave me a like leave me a comment let me know what videos you want me to make and I'll see you guys on the next one let's go