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McDonaldization Theory of George Ritzer

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Published on Oct 24, 2007

McDonaldization is a term used by sociologist George Ritzer in his book The McDonaldization of Society (1993). He explains it occurs when a culture possesses the characteristics of a fast-food restaurant. McDonaldization is a reconceptualization of rationalization, or moving from traditional to rational modes of thought, and scientific management. Where Max Weber used the model of the bureaucracy to represent the direction of this changing society, Ritzer sees the fast-food restaurant as having become a more representative contemporary paradigm

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