 accountability. Make sure everyone on your team knows holding someone accountable is something you do for them. It's not something you do to them because when you hold someone accountable to a high standard of excellence in essence what you're saying is I care so much about you and I care so much about our clinic and I care so much about ATI I'm not gonna let you get away with doing less than you're capable of. I'm not gonna let you slide doing less than your best. Holding someone accountable is the best gift that you can give but before you can hold someone accountable you have to be crystal clear on what you're holding them accountable to and most importantly the level of expectation at which you're holding them to.