 And I'll tell you one of the biggest secrets to dressing well is to not care at all what a woman thinks about the way you dress, because if you think about it, so much of what your clothing communicates is what your social status is within your tribe. And we'll talk about tribe a little bit further down, but the value of men within the tribe is always, always, always, or at least almost always, but mostly always determined by the other men within the tribe. It's not by the women. Women will reinforce that, but it's not determined by the women. And the problem that most men have, whether it comes to pick up and just trying to define their self-worth by how many women they can bed, or trying to dress in a way that's attractive to women, is that we're allowing our value to be determined rather than be reinforced by a relationship with women. When it should be something that's reinforced by the tribe. For me, that's my God, that's my country, that's my family. Those are other variables, but it's your tribe, not just, who's this hot person and what does she think of me and does she like what I'm wearing? Does that make sense? Okay. So I'm going to show you some ways that we can actually see the difference here. What's your reaction to a photo like this? See a dude putting on makeup, right? Little bit kind of uncomfortable. Maybe you shouldn't feel uncomfortable because we live in a progressive world and I don't know what to think about this and blah, blah, blah. But viscerally, you're just, that just doesn't look right, right? Because he's accentuating things that are visually appealing. By making his eyes look bigger, he looks more innocent. He's got soft skin tones. It's not indicative of hard work. He doesn't look like he's willing to embrace any sort of physical risk. There's nothing there about a protector or a provider. And you see a woman putting makeup on and it looks fine. It looks great. Okay, let's take it one step further and you see an older gentleman who's getting a little bit of makeup put on and you see this in the context of, okay, he's probably a broadcaster, maybe he's a politician who's going on national news. It's not that big of a deal. You can start to see a little bit of the context of it. This is kind of a neutral, right? It's neither good nor bad. It's just making sure that things are good. All right, what do you think about these guys? That's makeup, right? That's a whole ton of makeup. But that is a whole different story that they're telling. Is that appeal or is that power that they're communicating? That's power, right? You think you'd want to go into war against those guys? Why are there a bunch of pansies wearing makeup? Right? No, that's a whole different story that they're telling because of what they're doing with the same objective content. That's the power of style. That's the power of understanding the difference between visual power and visual appeal. These guys are masculine, dominant, intimidating men as opposed to the guy before that was neutral, the one before that who was effeminate. So that's one of the big differences. All right, let's go a little bit further with this. What do you think? Power or appeal? Appeal, okay. I would say there are a few things in this that are indicative of appeal. You've got all the lacing, right? He's got the tights on, he's got the white gloves, he's got the powdered wig, the mole. This guy does not look like he has ever been anywhere near a day of hard labor, right? Not even close. And even then when this was culturally appropriate, you think of like the scarlet Pimpernel as kind of the good balance between this refined dandy versus the rugged individualist who was actually going out and doing things. Even then, this was still kind of a weird way to communicate masculinity, but take this similar outfit to the next level. What do you think? Power or appeal? Yeah, but he's wearing lace. He's wearing skinny pants. He's got a powdered wig on. Why is it power instead of appeal? Colors, okay? Cool. Go ahead. Yeah, the environment. Part of it is that you know who he is and what he's done, right? Part of it is that you know the context of what this man has done and the environment in which he finds himself versus this gentleman over here. But that's the great thing about style is that it can either reinforce all of these other variables that help you communicate your masculinity to the rest of the world or it can provide a contrast to them and downplay it. What you wanna do, especially in a world that doesn't value traditional masculinity, especially in a world that tries to tell you there's only one way that you can actually aesthetically express that masculinity, is you wanna figure out the best way that you can do it and then leverage it as much as you can because the contrast between you and the sissy, limp-risted hipsters of the rest of the world is gonna be so much stronger and it's never been easier to dress better than it is now. So you can thank the baby boomers for ruining the idea of masculine aesthetics, right? So, huge difference between those two. How many of you guys have seen this image before? Right, okay, a little bit. Have you ever thought about this? To me, this is the perfect summation of the difference between visual appeal and visual power because if you think about it, a well-tailored suit doesn't really show a whole lot of skin, right? It's not showing anything that's actually gonna be turning a woman on from an appeal standpoint. You have no idea what kind of shape a guy is in. I mean, yeah, you have some general context but you don't know for sure. You have no idea about anything from an appeal standpoint but it tells a whole story about his power. It tells you about his financial situation. It tells you about his social status. It tells you about his social dominance. It tells you about his attention to detail and his level of discipline. And so it gives you an entire story and those are the things that women are primarily attracted to and so those are the kinds of things that you can signal by dressing well. Does a well-tailored suit do that? Absolutely. Is it the only thing it does it? Absolutely not. Otherwise, a well-tailored suit objectively across all time and across all cultures would have been the pinnacle of men's style and it certainly hasn't been. That's something relatively new and relatively recent. So what does this mean for you guys?