 Taka po si Robbie Alampai, Signal TV at also ng pumapadcast. Welcome po dito sa ating webinar series AI Nao, Understanding the Impact of Artificial Intelligence on Media and Communication Education, the AI Revolution in Media and Communication. I think we all know what we're talking about when we mentioned AI specifically, top of mind sa ating lat ngayon, chat GPT and all of the new fangal tools at our disposal. Natatakot ba kayo, nai-excite ba kayo? Those are the kinds of things that we will start from and we will be discussing and of course tatanungin natin ginagamit nyo naba. And we would like to know also your insights on your experience with chat GPT and AI in general as they relate to our work, as they relate to our lives. For those watching us ipagkalat nyo po, please do share us on the social platforms that you're on. We can be viewed by a live streaming on YouTube at the TV UP channel as well as any of the TV UP and PCS FB pages. Kasama na rin po dyan ang TV UP, Signal TV, channel 101. You should be seeing that on your screens. Magyaya pa po kayo and post it on your social media pages. Now, Acknowledgement Slangpo, we would like to thank of course the University of the Philippines, UPSRP, the PCS, the ITDC, the TV UP of course and also our sponsor, San Miguel Corporation, Philippine Daily Inquirer and of course the University of the Philippines. For those in attendance of course, as you've been made aware, there will be certificates of attendance as well. Apart from of course our heartfelt gratitude for everybody's participation here. Okay, so kumpisan tayo, direch na tayo with our World Cup remarks. With remarks that he prepared himself, Dane Fernando Paragas, Dean po ng College of Mass Communications at the University of the Philippines. Dane. Magandang tanghali at malaming salamat to the Philippines Communication Society for this kind invitation to open its first webinar for 2023. Let me start by acknowledging the panic in the air. Artificial intelligence will be the death of our profession. Like in the Terminator movies, the machines have risen and will soon take over all of us. But let me calm the panic. AI is not new. It has been with us for a long time now. After all, how does Google come up with such appropriate search results within seconds? How do apps such as YouTube, TikTok and Instagram provide us personalized content? How does Waze provide us real-time travel advisories to our destinations? These are all AI-enabled technologies. There are no humans behind them directly replying to us. And they refine their results with each activity that they input to them. Instead, AI-enriched algorithms refined and enabled by scientists and technicians through time deliver whatever it is that we seek from these apps. The recent panic, however, is founded on the idea that seemingly, all too suddenly, the robot is doing only what we as sentient human beings should only be able to do. Write poems and essays, synthesize literature, and create art among very human activities. But such apprehensions with newer technologies are not new. The Frankfurt School, from nearly a century ago, has made its name interrogating society's relationship with the new media of their time. Walter Benjamin, for example, said mechanical reproduction has resulted in the loss of aura that is exclusive only to original works of art. Because photography and film are mechanically reproduced, our relationship with them are supposedly neither singular nor authentic as our experience with a painting or opera. More recently, there were questions whether Netflix movies are cinema. In such panics, during such pivotal times, we forget our own centrality. That ultimately, it is we the people who feed and optimize the technology, in this case, AI. Remember, for instance, that weird and irrelevant Facebook advertisement that showed up in your news feed, that time driving in the province were ways misguided you to some other destination? It is because AI did not have much to go on. There was not much user-generated content from which to extrapolate and upon which to deliver the best results for us. This note about feeding the AI reminds us that the databases from which AI draws its results ultimately come from us. AI only creates nodes and connections, as well as secondary data analysis from data that we primarily create. We feed AI poor content, and it will generate poorer content. We feed it sound content, and it perhaps will generate better content. The writer's Guilt of America in a recent statement said, and I quote, It is important to note that AI software does not create anything. It generates a rejuvenation of what it is fed. End quote. It is also up to us how we co-opt AI to our own communication and media practice. Last January, Muhammad Hussaini, Lisa Rasmussen, and David Resnick published an editorial in the Taylor & Francis Journal, Accountability and Research, regarding the use of AI to write scholarly publications. In the article, they demonstrated how AI seems to create seemingly sound literature reviews, even as AI is prone to mistakes too. Thus, they underscore the continuing importance of upholding personal integrity. Firstly, that it is our duty to be transparent in the use of AI. Secondly, that we must be scrupulous in checking for, as the authors listed them, and I quote, accuracy, bias, relevance, and reasoning. And thirdly, that we and I quote again, need to be held accountable for its accuracy, cogency, and integrity. That is of our manuscripts. Such admonition is a reminder that AI only enables us to deliver on various tasks, but that the ethics and rigor that inform such tasks, risk scarily on our shoulders. Much of the concern over AI is that it takes over our here-to-for exclusive purview of content creation, not unlike how photographers would have taken work from painters or cinema people from theater workers. But we know better than to think of these lines with such determinisms. What must concern us as communication and media practitioners is how we evolve our discipline and our industry. And what must concern us even more, as we have done with each iteration of technological evolution, is the impact of AI at which content on the nature of our relationships, similar to what the Frankfurt schools did during their time. What hyper-personal, foreign social relationships may emerge because of AI and the content we help enable it to create. What kind of society will we be fostering? And what kinds of individuals will we be nurturing? Finally, our greatest concern would be how to continue to uphold our long-standing values as communication and media practitioners, values such as humanity, independence, accuracy, fairness and impartiality, and accountability and transparency. At the same time, how do we welcome the values of digital culture, being collaborative, data-driven, innovative, inclusive and flexible to our practice? This concern includes ensuring that AI is a tool that promotes our collective welfare, such as the protection of our intellectual property and the fostering of our creativity. I leave you now with these thoughts and look forward to a meaningful discussion this afternoon. Maraming salamat at padayon sa ating lahat ang mga scholar, Manon Nalixik at mga malikhaing mga gawa ng bayan. Maraming salamat, Dean Paragas. Mamaya, mayay, sasaman natin, Dean Paragas sa ating discussion. And we will now jump into our discussions. Pero the first question is to people watching and participating with us right now. You will be flashing on your screen. But some questions, just to start it off, just to see where we all currently stand. I hope you're seeing on your screen right now. A couple of questions that we'd like you to answer. Can I see the screen? I'm not seeing the screen. Is anybody else seeing it? Okay. So, Andito, merentayin three guide questions and we'd like everybody to participate. You can join us. You take out your phones. You can scan the QR code that you're seeing there. Or you can just go to slido.com. That's slido.com. And enter our key hashtag three, two, four, three, two, six, four, six, two, one. And then you join us. And makikita nyo doon yung guide questions. First, dayong question. Kinagamit yan nga bang AI and for what? For what are you using AI right now? Marami tayong options jyan. Essays, presentations, scripts, transcription, and so on and so forth. Then second question. Just tell us if you agree or disagree. I see nothing wrong with using AI apps for school or work. So, pasok nyo yung answers nyo jyan. And then third question. To what extent have you used AI already for your school and for your work? Okay. So, do join us in this survey and we'd like to see where we currently stand. Para rin yung mga speakers natin, alam din natin kung... Ano ba yung alam na natin? Di ba? Hindi na natin na daan. But also, you want to get a sense, not just of where the speakers stand, but where you stand right now when it comes to AI. Okay? Papakita na ba natin ang survey? So far, we'll give you another minutes or so and let's see where people stand. Okay, let's go to... Let's go to... So, this is the... You see the word cloud here. One AI tool that you have used and kita nyo naman sa size ng chat GPT obviously. Very, very high on everybody's minds. Qilbot is also something that people use. Siri, grammar... I think one could take away here very quickly. These people also already understand that when we talk about AI, it's not just chat GPT. And for that matter, when we talk about AI, it's not just now. Marami dito mga matagal na. Marami dito mga matagal na natin ginagamit. There's Canva, Papago, Open Eye, Big Journey, Dahli, Grammar, AI. So a lot of these things we've already actually been using. And certainly, sa mga search engines pa lang, dami na natin ginagamit. A lot of AI already built in our tools in the computer. Saan pa sa next question, saan natin ginagamit? What purposes have we been using AI? And yan, 41%. They use it for essays, for social media posts, for presentations, transcriptions, scripts, and so on, problem-solving as well. Bottom line ginagamit natin for many, many things. As we've seen also, Kanina, we use it also for graphics. We use it for our presentations and many other things. And then, next question, do you agree or disagree with this question? I would think people feel quite comfortable, based on the fact that marami na ginagamit. But the question was, I see nothing wrong with using AI. Do you agree or disagree? A lot of people, 40%, say they agree. 40% are neutral. 12% actually strongly agree. So that's a majority already who agree. And really, only 6% to 8% disagree. 6% to 8% really feel that there is something that we should be careful about at the very least when we see AI. And then third, to what extent have you been using AI for your school or for your work projects? I've only used AI generated output as guide material or jumping off point, 66%. 21% have not tried it yet. Okay. I thought this entire webinar is going to be very interesting, very compelling for you guys who have not tried it yet. Although as people have, actually you have. Maybe you're just not aware of the different tools. Maybe you're referring specifically to chat GPT. Maybe you're referring specifically to Dali or Majorny or Bing. But actually, I think we'll get into that later. You have been using it, whether you know it or not. Some 9% say they've copied only parts of AI generated output. And then 4% say they've copied most entirely, entire AI generated output. Okay. We'll get into all of that later on. Fascinating insights, of course, from everyone. Now, we did get insights from other people ahead of this webinar. We interviewed people on the street and asked them, kayo ba ginagamit? We asked them the same questions that we asked you. Pano'o rin natin ang mga sagut-mina? I'm here now po ako sa AI or Artificial Intelligence and I am using it for my school or so work. Nariniko na yung AI. Recently may manag trending kasi na articles. Medyo trending kasi siya ngayon lalo na sa mga academic setup. I'm very much active in the AI discourse. In fact, I have researched about it on a surface level. So I've been using yung Google Assistant po like for note taking po. Siguro dahil nang gumasters din akong ngayon na encounter ko yung chat GPT. I tried using it para tumulong sa pagawa siguro ng outline ng pag magawa ka ng papers o pag ming gusto akong malaman na medyo complex yung idea kasi na si-simplify niya. To some extent, yes, I've used it and on a deep surface, no. My usage of AI tools may year goals around grammar improvements through, I guess, we're all familiar of it in the academic specialty, grammary and for plagiarisms for detector to just turn it in and any other type of AI for plagiarism score. Bakakamit na ako before. So yung boss ko sa office nang share sa nang link. Not for anything, but for us to try and to address our curiosity exactly how AI works. Nag-boom dalagang sa public is yung chat GPT. I did not use it personally for, I mean for any work related book. How it of curiosity lang din parang naging panpohagang, sumabailang din sa public, general public. Sa din ko is yung doll E wherein ita type mo lang kung ano yung parang may idea ka ita type mo lang siya. Tapos yung AI na mismo yung gagawa ng imahe basi dun sa description na begay mo. Right now, what's the hot AI or the hottest AI right now is that will be chat GPT and for specifically for text-based AI. For visual-based AI there is doll E. Okay, na-relig naman natin lahat sa mga sinabi ng mga asama natin, mga kapatib natin. But now, let's go on now with our first speaker. I want to invite Gemma Bagayawa Mendoza. She is head for Digital Strategy of Rappler. Gemma, are you with me? Jena ba si Gemma? Gemma, are you there? Can I ask the organizers where we stand? Is Gemma with us? Bakal nakamute or is Gemma with us? While we wait for clarification I'll wait for clarification from our organizers. Should I paki ano lang if we should move on to the next speaker agad while we wait. We'll proceed muna to our next speaker. Our next speaker is Christian Dela Proust, director of Digital Media for Broadcasting Company. We'll try to have Gemma later on and join us while we figure that out. Karaming salamat sa'yo Christian. Ikaw na muna mga muna, ako okay lang sa'yo. Sure, sure Robby. Good afternoon, good afternoon to everyone. Okay, okay, teka muna. Christian, nag-share na yung iba. Just to keep us all on the same level before your presentation. We have you have five minutes and this doesn't count to your time. I just want to ask you, ikaw ba ginagabit mo na? Yes, of course. By the way I'm using, for example, author.ai. I don't know if anyone here is familiar with author.ai but I also do share the same sentiment with the other attendees dito sa ating webinar, no? I think mostly transcription nakita ko kani na sa survey essay but yes transcription, especially in the corporate world, talagang malaking tulong yung transcription, how AI can be more efficient in terms of providing real-time output. One thing I've used is author.ai of course chat GPT. By the way, just to share with everyone chat GPT, I use that to come up with Excel formulas because I'm not an Excel expert but I need that to somehow come up with some tools and computations for the business. Christian, just to signal formally to everyone with a little prompt, all of us are excited. I don't want to eat into your formal presentation. Ito na tayo, ito na yung formal presentation ni Christian Dela Cruz. Robi, just to clarify I have no present, sorry. Okay, wala pala. My bad. Pasensyan na. I want to prompt therefore yung isang inano mo with the same question. So may ginagamit ka na bas tung chat GPT. Meron ka bang concerns? Do that second statement, for example, I see nothing wrong with using AI. Agree? Disagree. For me, it's a safe answer. I will go with neutral. Okay, I'll justify why I'll go with neutral because number one, technically it's not new but I think this is the first time that it created that trend and buzzword I mean, not just here in the Philippines but globally. And the reason why I'm saying I'm neutral because number one in terms of the use and oversight ng paggamit ng technology. When I say oversight is yes, everyone's using AI however, up to what extent is there a certain group that's overseeing the technology. Let's say for example, I think earlier we had this conversation when it comes to using AI in terms of pharma in terms of healthcare. How accurate are we in terms of predicting in terms of analyzing in terms of diagnosis of our patients? That's number one. Now when it comes to content creation and when it comes to broadcasting AI is, as I've shared earlier, AI is a tool that somehow helps us in terms of producing contents and I've shared earlier na meron tayong tinatawag na radio GPT In fact, that's also a challenge when it comes to broadcasting. Sabi kong a kanina when we say radio GPT it's really a tool that somehow pinupon na niya. Pinupon na niya yung hours na parang pwede nang walang DJ. It's a a question of how we can sustain these jobs now. So, Yohan, yun siya robin. Bangingitin kailang radio GPT at pinalingangay ang the other day lang because a friend of mine who is a radio DJ posted it and for people who don't know ang galing lang, di ba? No judgment, pero ang galing lang. Christian pa, yung radio GPT basically it plays songs niba? It curates songs it plays songs tapos may papasok na DJ. Artificial voice AI generated script and it's pulling news in real time from the web. Siya na rin yun na may media yung news. So, you know how it is when DJs come in with the little news or a little banter and then it's completely an AI that's talking and then let's move on to the next song with a little banter as well about the history of that song about the artist and so on. I think the voice itself medyo mauhuli mo pa, di ba? It sounds ano, but pretty good. What did you think when you heard it? When you heard it? For me it also poses a question of the connection of the DJ to its listeners. In the radio industry how connected are you when it comes to your listeners? And that somewhat human element I think that's something that we need to calibrate and look into because radio gpds it generates content, it generates news updates it generates weather updates for your radio station However, when it comes to radio it's about personal connection, it's about creating that real time update for your listeners. How can you further give emotional connection with your listeners? I think that's where still the DJs are still coming in Yes, radio gpds might help in terms of sabihin na natin news updates real time updates of weather news However, there are also questions that radio is also about connection human connection and I think you still have to leverage on that as an industry. Pero in the meantime Christian every time you say these things magaling pero pero kulang pa magaling pero wala human connection magaling pero di naman siya nakakatawa But at the back of your mind are you like me when you have that voice in your head as well and that sinking feeling even but it's a matter of time kung at this point ganyto nakagaling para who's to say in one year or two years nan do na tayo wala na yung mga bats, wala na yung mga pero Yes, it's a matter of time Robi kasi again sabi kung we are treading in our uncharted territory right now we are all navigators here this technology right now is pushing as forcing as every industry not just the broadcast industry it's forcing us to somehow understand see the impact of of these technologies in terms of our business operations in terms of how it can impact let's say for example our audience one example is in Manila Broadcasting Company we also have of course news organizations and I think aside from the radio broadcast business is we know that text to image is possible using chat gpt it can generate essays I think in the surveys earlier it showed that some students are actually using it as a jump point for their topics as a news organization I think it also gives us that idea that yes there are technologies like chat gpt din paragas said it very well that we still have to uphold the values that we have to to look into as far as journalism as far as communication is concerned integrity, fair impartiality so those things I think as of the moment I'm not saying that it might not be possible but as of the moment those things are still worth looking into especially in terms of news broadcasting Christian balikang ka namin mga may I'll bring you in later sa discussions so if you have questions for Christian paki-save lang po but that's also my opportunity to remind everyone if you have questions you can comment you can paste your questions here in our forum if you're joining from social media you can comment with questions and we'll try to monitor the questions of everybody and try to harness that let's move on to J.B. Rofino we're still waiting for Gemma in the meantime let's bring in good friend J.B. Rofino J.B. are you with us? I am Hi J.B. can you turn on your camera? No, okay I was trying to try it on earlier but it's under the host control it's under the host control it's been a while but it's always good to see you and I'm sorry usually I would say J.B. Rofino of the inquirer group it's still valid it's still valid I know and I think everybody inquires with you but paralang for everybody what's the Threadborn Group? Threadborn Group is our family office it's concentrated in property and real estate investments and technology and intersections in between so our most public facing project is Digital Edge data centers but we just launched one in Laguna earlier this month Now J.B. we have 5 minutes for each of you do you have a presentation? No, I don't have a presentation Okay great, then I just get to ask you your first agreement to this it's a very good simulation of intelligence not intelligence itself but it's not it's been long while waiting for it to hit this point but first time that you ever first time you ever tried chat GPT and not AI like I said I know you've known we've been using AI a lot for a long time already actually can it chat GPT first time you used it didn't you get that feeling na mas magaling pa sa kaibigang ko I used it to I actually said can I use it to write editorial columns or stuff and I tried it out okay the first thing that struck me about chat GPT is it tends to produce very good but very generic copies okay it's that's why it's actually very good for corporate press releases or that sort of thing because the language is very it's very normal it's like super right there in the middle of the belter in terms of normality so it works it's okay but if you're looking for a little individuality but actually I like it but it's a writer because my problem as a writer is I hate the blank screen or the blank page which is the most intimidating part that's why I work better as an editor actually then I'm like I'm like a mutant pyro give me something to work with and yeah we're talking so if it breaks that first draft you give someone a first draft to work with then it gets the ball gets the ball rolling right and that's not a lot of people about I actually stepped out from a conference here in the urban land institute and I was talking to my table mates have we used chat not really per se but co-pilot in Office 365 and they've been using it for social media copy and they just like struck me like oh my god no more notepad scribblings of twitter draft twitter posts and the AI is generating but that can help I mean it's true but I do have to say I have used it as well for drafts and you're absolutely right I can certainly that's the first thing that 100% I can relate to it's the writer's block that it helps me get past that initial black screen and tell me how it is for you but from my experience I've asked it to draft scripts I've asked it to draft op-ends and then I get into it in editor mode as you said and then when I look at the finished product and I look at the initial response of chat gpt I feel really good because 95% to 99% of the final product I can in all good conscience say pa ako rin pala nagsilat na do'y it helps to overcome it's almost like a creativity pool in that sense and it also like on my twitter timeline there's an article on the FD a writer who says I use AI to do the stuff that I don't like doing I will not use my AI to write my column but I will use my AI to help me with my expense report I don't know about you but that's the one thing I hate about course of life I hate that expense report I don't think anyone has ever found use AI to automate just earlier in the chat in the reproduction chat we're talking about AI to do the minutes of meetings it's great because everyone can participate because the poor person is essentially not a participant in that meeting now everybody can be absent that's true but the other downside people talk about job creation most of the intern type jobs that can't be level jobs I would take care of so we're happy to get a person to do the minutes of the meeting to do the office drug work that everyone gets to start in right so that's what has me a bit worried that you have to come into the organization and bring higher value if you're worried about that then answer this for our participants I have a friend who interviewed somebody junior staff and then this is a question that he asked the interviewee and I wanted to ask how would you answer it because I suspect a lot of the people watching now when they apply for a job they will be asked if this is a chat GPT he said yes they got into a conversation about how great it is how wonderful it is and then answer this as if you're the applicant JV so why do you need it? because sometimes the chat GPT will hallucinate and you don't want it to post hallucination and you also have to guide chat GPT sometimes you have there's actually a new kind of job called prompt engineer and the prompt engineer's job is to write the prompt to chat GPT in such a way that it produces the output you want and actually for me if you look at it on a very high level that's actually programming because programming is essentially telling a machine in absurd detail what you wanted to do well with AI with chat GPT programming in normal English but he is nudging the AI to output what you wanted and at some range very for visual same thing I ask Christian do you get that sinking feeling that okay kaya kung sagutin niya because right now right now di mo papakatiwalaan but do you have that feeling but this is a closing window as well even to that point it's only a matter of time when even prompt engineer's quote unquote I saw a video for example of saying that here's a prompt for chat GPT to help you craft better prompts and it was very very meta but basically it asks chat GPT I want to use mid-journey I don't really speak in terms of images and therefore how would you prompt something like this and then after you give me the prompt ask me two more questions to further clarify what I want and then he just takes that takes it to mid-journey and then it just completes he goes back to the cycle and then prompts for a short answer for two clarificatory questions until eventually he or she gets what he wants and that's fine because it's still the human doing the acting it's the human who has a golden mind and it's a great force but I think the ultimate the spark of creativity the one thing about AI is it is essentially a pattern engine which means it in a way cannot create anything really new of course we can also we can go like all at Les Yasses but it really just the real black swan out of left field creativity remains something in the problems of humans now you have to the thing is you have to learn how to catch the lightning in the bottle Is Gemma with us na? Can I get the I understand ya Okay JV then will take you will bring you back Hi Gemma Hi Gemma Gemma I don't know Oh Yes we can hear you May presentation ka ba Gemma? Gemma may technical problems Gemma is outside by the way and she's attending to some things in the real world so we understand how things can get like this na lang habang may technical problems pa tayo kay Gemma ipasok na natin Hi Gemma Are you there? I don't know May problema talaga tayo Gemma May presentation ka ba? Now I think we really have technical problems ipasok na natin si JV and let's just continue this conversation and then when Gemma is with us she can join us in this conversation Christian JV let's continue what I was discussing to both of you with everything that we discussed So anong policy niyo sa organizations? What do you tell your staff? Are they allowed? Do you encourage? Do you discourage the use of AI? Okay Siguro, I'll go first Let's go We don't have a policy yet to be honest This is quite new also to Madina Broadcasting Company However we do not prohibit anyone from exploring what these tools are If the tools can help you in terms of your productivity then go ahead But to be honest we don't have a policy yet when it comes to AA but that's something I think that organizations should look into especially academic or maybe businesses and so forth What we're doing is we're actively experimenting with it since I've been working on it with Inquire with exchanging notes with the editors on it and they've been doing some interesting experiments with it It's actually a thread of things we've done before way, way, way back in the day we had an earthquake bought article generator and it was not with the AI it was actually in the black we wrote an article when the earthquake happens because it's a very structured story earthquake of magnitude X to place and location Y and the robot would essentially parse of T-Walks or USGS, RSS feeds and plug the variables in and that wasn't really the AI I would have made maybe that's just mail merge but it was sort of along those lines At that point the technology wasn't quite there I know what you're saying in terms of the structure and what you could anticipate in terms of possible responses to possible questions but now that you do have Bing now that you have API specific what happens to that experiment you can bring back that experiment now with the technology that's actually existing plug in the API You could actually use it to generate you can actually generate basic articles that's nothing really new I think the only important thing is you can we know if there's a certain organization that was doing basically artificially generating stories and they were like 50% error rate in factual error rate and not the editors at that place really upset so I think you still need a human to go through it because it's capable of producing perfectly wonderful constructed and completely fake completely invented facts so you've got to put guardrails on it and direct it but definitely there's a lot of really worth talking earlier like for example like the midnight shift of online news organizations and radio work it's a challenge to always keep that thing stock basically you could have a one-man editor with an AI holding the fort until people can be row strong bed to stop the mutual right speaking of content generated by AI and speaking of consuming material from AI whether you're aware of it or not Christian I was in a conference probably as far as eight, nine years ago and then ang present or known was Gina Chua who was the executive editor of Reuters and they see in New York the mothership itself and then Gina was saying that even back then Reuters had gotten to the point that their own AI was already writing and straight to publishing AI generated content it had gotten to the point that there was no human intervention so at first they experimented with AI writing it humans editing it and then publishing As early as eight, nine years ago Reuters was already serving you all of us watching specifically business stories a certain segment of business stories a certain segment of high school and small town sports na ano and it had gotten to the point that they said ok ito pwede ng pakawalang hindi na kailangan na human intervention dito and with the sports there was colorful language involved to your point earlier Christian that connection with the community and I think the key there was the data that's what Gina said the important thing there was sa America kasi in the small towns you have people actually putting data of high school sports little league baseball everything is data and where you have data all of that is there for possible but Christian back to us here in the Philippines not everything is data at this point in the Philippines not everything is digitized at a certain point everything is added in that direction more and more people more and more organizations even government and GOs academic institutions are putting up more and more data what's your biggest fear i mean there's a lot of people here or in journalism, in communications what's your biggest fear for never mind us but the next generation I think Robbie like to quote Sam Altman himself when it comes to answer this question Sam Altman himself his biggest fear is actually this information you know I think Gemma mentioned earlier in our pre webinar portion that AI is being fed with data AI is generally getting it's brain from data being fed to the system and I think that's also a question that we have to ask ourselves even the tech guys that what kind of data ano yung mga nilalagay natin ano yung mga finifid natin with AI and that somehow also also give us an idea it can be data that are really verified however there's also that opportunity where in other people might take advantage of and I think that's one thing that might might be a threat in terms of the idea of confirming the veracity of information that we're getting so I think Sam Altman worded it very I don't want to call it beautiful but it somehow creates the apprehension that these technologies might create this information and Maybe we can bring it in the program sabi natin will expand this panel at certain point let's do that now I want to bring in Dean Paragas of the UP College of Mass Communications and bring in the academic concern and insights here as well Are you with us? Can you join us? Yes, I'm here. Dean, okay, kami we've been talking about this largely from the lens of media from the lens of practitioners that you at the college of mass communications are helping to train and to bring up but before we before I ask you to jump in on the journalism side I want to jump in, I want you to want to ask you on the academic side as well what are your concerns as an educator Actually initially we talked about plagiarism et cetera because students like the panic in the chatroom is everyone will just be plagiarizing content and submitting them as their own work but then we realized as a college that perhaps we can ask students not to do the same things we're used to asking them to do tasks which now I can do quite easily so maybe there are higher level tasks which we can require students to do like what Robby just said earlier to generate through chat GPT something and then to improve on it such that then it is not you already know that it's not plagiarized because you'll ask the student to submit the chat GPT generated document and then what the students did on top of it and so there are many other ways of requiring students to deliver outputs I think that times are changing and we need to be changing as well the requirements that we ask for students I was watching a YouTube video with Gildegras Tyson and then tinolo siya dito same concern para to yung mga students very interesting thought experiment not just you but for everybody here. Sabi din Gildegras Tyson ang incentive ng stujante mag-plagiarize is not the ease of use of the tool power of the tool that incentivizes a student to cheat what incentivizes a student to cheat is the grading system that I don't know what your thoughts are but he said try this thought experiment everybody watching kung walang grading system and you bring back the whole point of education being the objective of education is not to get higher grades but to learn what do you think that will do to how we appreciate use or fear ai okay well that's an ongoing conversation right now how do we actually assess in the changing times because we're just so used to requiring this and that every semester but times are changing and we should one change our requirements because as I said earlier the values of the digital culture is being collaborative being innovative, being data driven etc and there's such a thing called adhocracy because in the olden times we're so used to okay this is your final paper and I'm going to grade it now but being adhocracy being innovative and collaborative work is in progress all the time and then you continually refine your output at such time that there's a deadline and they'll give you a grade but there are steps along the way where you mentor really mentor each other and you learn from the students learned from you JV Christian, were you good students? I'm trying to remember just joking but you know yeah sorry JV no, I was just thinking at the point of to demonstrate to the student I think you're going to see a resurgence in oral examinations because if essays can be AI written and all then the ultimate test of the person is take away the AI get in front of a panel and talk orally and you either know your stuff or you don't so my best experiences in university were oral exams so you know because done well, they're not really an exam at all they're actually pretty beneficial so probably might end up in that except of course it's very labor oral exams are a very labor intensive way of examination Ekao Christian if you were a student right now how do you imagine yourself using AI? I think the same thing more on texts like essays there needs to be intervention especially how satisfied I am in terms of the output but I think it's also cause let's say for example from the point of view of students, I think especially those who are ganho in terms of learning getting the grades as we mentioned earlier they're really being incentivized by this grading system maybe the universities can somehow a new mechanism in place to counter check the maybe the learning or how our students were able to natuto dung sa pinakarala natin I think that's really one way of working it can be a hybrid company you can do let's say request them to submit essays output and so forth but I think there's also a chance to cross check their intelligence or their idea of what the subject really is by let's say verbal examinations recitations, I don't know but those can be cross check references in terms of evaluating these students especially for those who are I think kanya kanya yan but there are students who are really quite sabihin mo may AI but the subject is all about I think we have a video another video here questions again from people on the streets people we talked to the U.P. College of Mass Communications spoke to pakingga natin yung ibang tanong parang mga I would like to ask po if is there a possible harm or negative effect po ba that the AI can cause siguro po yung question po para po sa mga AI experts natin today siguro ay nga nakikita nilang nakikita nyo po parang future po ng AI at least in the academic set up ito sa Pilipina so parang maging helpful ba siya makatulong ba siya or parang madidestrop nyo ba yung parang current system na meron tayo dito okay on top of all of that I just want to read some of the comments from Walter Balane he says we need to bring in outcomes based learning and teaching something that JV and Christian and has already alluded to what this is from Lex Visi Visi, Lex ask what is your take on students generating essay assignment from chat GPT and then submitting it to class claiming that it is his or her work tapos si Rohjan Ramirez points out that there are apps that can check if IPs being violated, there are plagiarism anti plagiarism software Lex again says I'd like the term licensed plagiarism si Castel Angela says I think the use of the grading system only serves as an objective approach to learning where learning which is an intangible process is measured fairly and then from Ashley Jane if the grading system were changed or gone how can one determine is urged to learn and be competent and then Lucille as it says it might just become a battle of AIs that's a good point either pagaling an AI to outdo each other or to catch each other I want to bring back Dean Paragas Dean so ito nabanggit yung panghuli ng AI I remember talking to my children back when they were still in high school so this was about 6 years ago and I remember say by all means use anything you want and there was a time when Google there was a time when Wikipedia internet in general yung kinakatakutan but remember telling my kids yeah it's easy to cheat you can go ahead and cheat but here is not an incentive to be honest but a disincentive to cheating as easy as it is to cheat it's also much much easier to catch you now my question to you Dean Paragas with all the tools at your disposal and all the policies that you are contemplating with respect to AI we understand why you need to do that but is there a danger of the academe overreacting to this what is the risk if the academe just just digs in its heels and says no or comes out with really harsh penalties where are we right now at least being on responsible footing on how to respond okay let me put it into context our discussion today and much of the apprehensions are about the traditions of the academe and these traditions if i may remind everyone is just over 100 years just over 100 years old Charles Darwin 150 over years ago and the way we are set up right now just over 100 years ago less than 200 years the technologies have changed and the way we educate ourselves will also change so all of these apprehensions about cheating etc you cheat because something is prohibited but if it is welcomed in the classroom it is not cheating it is part of the terms of engagement para ka nag-exam tapos sinabi these are the values that we have to uphold and those are the values we need to talk about and see what is cheating then in this context but if we persist on old habits then everything is cheating now and then we are going to fight a losing battle checking against cheating using another app to check on cheating when we say okay these are the tools available tell me what you are using tell me how you are building on what you are using and then you interact that way it is a paradigm shift but to me that is the way I see it like we said haban naga atay-tay na policy and not everybody has policy maybe teachers have policy for specific things and then may policy by university may policy by college that is what I want to ask about where are we on this higher level policy discussions and is there a danger of the university, not teachers of universities overreacting before they completely understand the ramifications of AI I ask this because I have heard of stories about o itong sujating to to turn back one year kasi PC's niya na hule gumamit ng AI you can imagine there will be immediate discussions at cheating and other our code those are things that I'm sure has already happened in the ramled cases is there a risk to schools overreacting given what is really a very pivotal moment I think the real lesson for all of us is that we need to define our shared values and then the implementing rules and regulations will change fast but when we have when we know our north star our guiding light when we know that the implementing rules and regulations will change immediately and as I've said it's very endocratic right now even our curriculum it takes time here in the university and probably in your universities to get a program approved then the technology has moved on and then your program is already obsolete but that's a policy right now for the curriculum approval but already here we're talking about how to shorten the approval process for the curriculum approval because timelines are getting shorter but if you know your north star your organizational values our educational values then the others are really just appreciate and then we have to adapt but still preserve those values okay I want to bring it back to the overall future of everything we're concerned about journalists in particular the media in particular JV Christian and Dean ano yung matiti rang role ng journalists what is the highest purpose what's the highest purpose of journalists now when we say that a journalist can research online that's fine have chat GPT help you in that research help you to craft it and even help to edit I don't know how you feel about ikaw nagsulat maina ka talaga sa grammar that's fine are not perfect in their grammar but now they can go to chat GPT and say na paki-edit niya, paki-check lang make it tighter strong with that but assuming that chat GPT can do all of that and AI can generate they can find the perfect picture post the perfect post write the perfect social media post for you what else what are the values remaining in a journalist I'll go back to my question why do we need you we're doing now conversation with other humans AI's are not going to be I'm not going to be good at that which is actually meaning that it's probably the core values of radio and I think in terms of news organizations we also value from the perspective also of audiences and viewers we value getting real-time updates sabi na natin breaking anything as of the moment because AI is being by data I don't think they can predict sabi na natin as a use case AI cannot say that may mga yaring malaking suno in a particular area something that the journalists the news organizations can still leverage into being there, being where it happens I think that's also another value of really deploying your trained journalists in the field so that's one thing I don't know if in the future maybe JV can share but as of the moment while it's being fed by media I think we can still rely on journalists making news because the AI is not there in the field when something blows up of course it takes people together at first the first party data I mean natural disasters and of course the AI should pick up the instrumental readings but that's very different from what's happening at the ground actually the jobs that will be most secure from AI are the highly skilled manual type of jobs firefighters field people who work in the field because that is not replicable by readily available by the team some questions here maybe Dean can answer I'm reading from the Q&A box I'll just read some that let's see what you can take on again from Ian Frederick Arbonel can AI be regulated within any academic institution from Mark Lemuel Tobelio are there available infrastructures to regulate the ethical considerations of AI this be something that should be the priority even of government Ram Sonsona ask if AI is considered good and beneficial what challenges do they pose to the teaching profession Dean I want to prompt you with that I mean a lot of those questions have to do also with how our academic institutions setup but I want to start from the level of teachers first before you can tackle the institution but what about teachers teachers feel threatened never mind yung our questions to them anong policy nila but are there policies partly also driven by fear actually when we had conversation earlier this semester here in Upoena that was triggered by a lot of apprehensions a lot of fear but how can we now catch our students cheating and then we need to have all of these regulations in place and then we came to the conclusion we need to find ways of integrating this acknowledging that this exists and harnessing them to the best way that we can so again the question is what is the point of regulating what is the meaning of regulation and then for what towards what because if it is something that you can really successfully harness towards achieving your learning outcomes uh what is the regulation but so long as you know again the ethical north star if that's clear to us and nothing's violated everything's transparent there's no malice if it is something that you know that's chat GPT generated and you've requested the student to submit it that's not plagiarism because the student is not claiming that as his or her own work it's chat GPT's work and that they're building on it here's here's something that teachers do that AI got on the limb and say is really doing very well and frankly better than many teachers consulting not in every aspect but kanina do sa sa interviews natin sa videos somebody mentioned that uh if di ko naitin dihan I can go to chat GPT and I can ask chat GPT can you explain this concept to me and let's face it I think we've all had bad teachers we've all had bad teachers who don't know who are very smart who know the subject matter but I'm not quite there in terms of you know bringing it down to something that's really digestible if I have chat GPT and I have chat GPT now I've found that that's very very useful and it's friendly I'm not afraid a lot of students I think also can relate to this we all can relate to this we are afraid to ask questions in the classroom setting many students never actually go to the faculty center to knock on the door of the teacher and say mom sir may I consult on something they really thought chat GPT is a much more approachable friend in that sense with all the caveats na baka nag nag-ru-ru-ru-nungan lang yung friend mo na yan what do you think of that is that something that teachers and the faculty can get behind is that something that even a terror teacher can say now okay don't talk to us okay go ahead chat GPT but that's not a problem of the technology that is a problem of the teacher that's why I'm asking what's the comfort level here of teachers and the institutions well the challenge here is really to have very good mentors and not just the traditional I'm going to stand here for one hour as a talking head which might as well just be a YouTube video that's standing before you live there must be something more to the learning process than lecturing for one hour standing there in front of the students because then you might as well just be a robot so that's what I'm saying sometimes you point it the wrong direction it's not the technology it's the person teaching who's at fault honestly because I have students I mean I have my nephew going to YouTube to learn some math concepts because didn't understand math teacher in a way it's the same question I would ask a teacher and I would ask the journalists here in our panel why would I approach you why do I still need to approach you why do I still need to go to to join the restore for clarification why do I still need to when thank you for the prompts in a way you prompted the consumer to be more curious and that's something that we've done but if I want to go deeper why can't I just keep turning to my phone and to chat GPT because the chat GPT has limits and conversing with you let me rephrase A.I. five years from now still will not be a conversation part in the same way that what you asked earlier about the draw of the join list we can never expect the president to talk in front of our lecture and ask a question or a call on the freeze Robbie you would point out something Dean, are you familiar with Khan Academy? Well, Khan Academy is online basically he started out teaching math and his YouTube videos are very famous for math topics and all and he was asked Khan Academy and he was asked by Bloomberg to what's your take on A.I. in Khan Academy and he says well, our A.I.s in Khan Academy are trained to be Socratic tutors and the A.I.s are perfect for that because they never lose patience with the student they just, the student can ask it question after question after question and they did really understand the problem long after the point or even the most patient human tutor would have given up so, you know Pasensyan, I dropped out I just want to explain this is why I keep going back to the question of J.V. Christian, Dean and Gemma, are you with us now? Yeah, she's here now and she's right now I just wanted to maybe you can jump in with this Gemma as you can imagine we've been talking about how parang may silbi parin may silbi parin ng teachers may silbi parin ng media I keep going back to this question really di para mangutya but one, yes I do want to ask are we being real here baka naman ang tatapang tapangan lang tayo are we just putting up a brave front and my point is I want to get past that brave front because I want to ask if this scenario comes to pass na lahat ng sinasabi natin chat GPT is often wrong always mistaken and so on and you have to bet it is but if it gets to the point that it's not wrong if it gets to the point that it's accurate sure that we try to answer our our concerns not based on how it is now but how it is based on an inevitable future Yeah, so Robbie can you hear me? Yes, go ahead Gemma So then it all one way to think about it this and I always think of it's potentials and also the potential for good and the potential for hard so the potential for good is there the potentials for helping us is there roughly actually experimentally booking GPT to generate content using based on so that's something that newsrooms can look and he's done this during the elections there are a few slides up and I'll prepare the presentation it's just a simple lang yung text na nagawa na and that's because we needed to prepare 40,000 profiles of over 40,000 profiles of candidates who are running for elections at the 2022 elections and frankly oftentimes journalists award with the formula stories So for stories are things that AI can do very well and that's being done for fields like sports, fields like business, yung mga updates to stocks which are based on numbers anyway and therefore very easy to plug into AI so there's that Now where does it become problematic? It becomes problematic when you start talking about what exactly are you feeding the AI? Not all data, not all information is the same, there's method information there's true information and there's false information Now garbage in, garbage is out at the end of the day and right now there is no processing that's the problem right now with AI it was fed a lot of things including things from Wikipedia which we know includes information that also is not really vetted Wikipedia is also part of information the information wars and people are also battling truth and their own facts within Wikipedia and as long as you don't have a responsibility for facts and that's what humans are supposed to do the human vendors the people like us journalists who take responsibility for what we publish as long as you have that and if you keep on believing in technology like that without taking things with a grain of salt that can be problematic where can newsrooms leverage AI for things that are already vetted kaya natin gawin nyo that's something that we really need to leverage why is that important because that's also going to help make information accessible to people because if people don't look at numbers people look more they well they rarely read so numbers also are things that will not really resonate to the ordinary individuals so that's when you can use generative technology for creating text but at the end of the day the humans are still necessary for ferreting out the truth and chat GPT very interestingly is actually self-conscious about that if you look at if you just open up chat room it tells you that it occasionally spouts content it hallucinates sometimes and we've seen it hallucinate a number of times I've been chatting with it for a while now and it sometimes makes up stuff magaling siyang mga bola and the thing about it is magaling siyang bola and in a very studied new ones and it's seemingly educated way so nakakakonbin siya which is why panang ano it's where it's good at, it's summarizing things it's very good at summarizing things and if you look at it because it's English yes okay java jv java jv I do want to get into this as well on the business side we all understand that people have to understand with chat GPT similar to Wikipedia it is basically still serving up essentially as good content or as bad content as we humans have put out there online but two things that I want you to respond to one that's always been a pet peeve of mine as an editor when I see reporters so all the students here please keep in mind that Wikipedia is never a source, never quoted that's terrible but here's the point we were all saying that and it got to the point but now nakakalusit sa jaryo nakakalusit sa online nakakalusit sa tv and even sa macadamics would go to Wikipedia it's just notwithstanding all of those warnings it's still going to happen and then my second concern is may pagkameta to it is our good and bad information that chat GPT is regurgitating but with more and more people now get into the habit let's say with Bing let's say two years from now sobrang galing na and I'm telling Bing the first thing I go is I go to Bing and then I tell Bing tell me the news of the day and then I develop that habit so Bing now takes all the oxygen from the traffic and the reach and therefore all the business parang kaya tanong sabihin nila I really don't believe that people will be clicking through to rappler and to inquirer and to APS-CBN they won't they'll just be happy enough to eat Bing ng reliable information but then if you lose that incentive in that business model then no media will be generating the real-time information that can be fed into Bing and that can be a problem JVB I mean Ravi because at the end of the day this AI box they need information sources that is vetted and when you're talking about news when you're talking about news you're actually talking shoe leather reporting people actually need to go to play people and talk to people and vet information and that's not something that an AI can actually do right now unless you're talking like unless you're saying an AI can interview a source on the ground and there are nuances there that are not encoded nuances of human culture and human thinking and human experiences that are not yet encoded in that entire fair moment of the world wide web that's the reality right now so what you'll end up is a lot of gaps in how we understand ourselves a lot of gaps in how we understand we limit ourselves to those I mean it's great technology it's great technology it's nice shiny things that we can use but it is very important to understand that this technology speed of human culture and at the end of the day I mean and the other thing there because it's one thing I want to stress here is this the problem right now with just relying on things like chat GPT-AI thinking about that is that you lose the source you lose provenance you don't know where things came from and many things are we're already losing that with the meme warfare di ba yung mimetic predations that have been started in the internet which has basically made it possible for like pieces of truth pieces of truth get circulated without context and that is causing all these divisions in society there are a lot of samaris that needs to be contextualized and at the end of the day if you rely on something disembodied chatbot for information you'll have problems problems and the source of information and veracity JV you want to say something well no what Gemma is saying is definitely it's actually one of the biggest concerns I have with AIP scaling of disinformation to unseen levels but the gravity is at a very different point ultimately there has to be this model that will sustain people who are going to go out in the field and gather information so I was actually thinking that ultimately people around at the end of the day this is the example of Google we rely on information coming into this machine organizations who will feed our AI so maybe it won't be so much that we'll be collaborating with the AI but actually our bosses will be AI our audiences will be AI we'll ride into the machine but you mentioned the word subsidy and I ask as you said there has to be models that will sustain this it's not the current models our main concern is we know that it's not the current models even before chat GPT exploded we were all grappling already with the disruption just with the platforms well unfortunately AI plays to the platform strengths like for example where our third born is into data centers because AI requires such heavy compute levels that it's a scale gain and only the large platforms have the scale to one they have the data that makes the AI's which reach critical mass so they have to perpetuate that machine and that means that also all the value all the value flows to them so it's actually increasing the concentration of the concentration in technology anyway but we're still there Christian, JV, Gemma How do we then start exploring these models when the current model is so reliant on advertising it's so reliant on traffic and we know that the traffic is now funneled through the platform and through chat GPT and now it's so narrow and the ease of use is so easy that people really don't have any incentive anymore to click through to the websites depriving you of the pesos and the dollars which will allow you to pay for these people who will go out to the field and carry out the mission that you said not to provide the human to human access to the other things that are not data driven so how do we where do we begin to explore the models for that Well, OpenAI is available to customers and partners Zoom is integrating OpenAI into its technology I would imagine media organizations would also incorporate OpenAI and chat GPT in effect you would have your own Rappler chatbot inquire chatbot and branded and perhaps like adjusted to a particular audience to that end this is intriguing it also starts to queue speaking of it's no longer an article maybe you're paying a news organization to be able to chat with a news organization you'll ultimately if you start your day asking Bing what's going on maybe there will come a point where you'll ask like an avatar to ask what's going on and your avatar will give you everything of the day your calendar actually the AI's at their best are like everyone now has their own very eager well-intentioned executive assistant a little too eager sometimes but each little bit of reasoning but now everyone has that so our output from sort of article to actually be providing a large language model for our particular audience Dean if I could ask you how is journalism taught now ah sorry Gemma this is really why so on one hand we need to be cautious of the use of AI but at the same time journalists really need to in newsrooms also need to look at how to leverage it at the end of the day it's technology that we can use and this is really we've done workshops internally but at the same time newsrooms need to be conscious and one transparent of the use of AI conscious of the possible problems with it and that needs to be like something that we carefully study and ethically use so I mean I don't want to say parang napaka napaka doom and doom na oh will be because I don't really think that we will be supplanted by AI at the end of the day there's verification and human data gathering and that's something that we'll use but I just want to bring in Dean because I want to know to the point of Gemma Dean what is him thought at the UP College of Mass Communications now how do we prepare our students so that they are not in Gemma so supplanted by AI how how has the curriculum changed from the time I was there actually the premium still to go out there to go outside of mascom because while we teach ethics here you need to practice the ethics outside when you're confronted with dilemmas so I think the lesson really is to teach students to go out and do the report the big reporting because if no one does that then there will be no content from which you will generate subsequent secondary content so I think that's where the primacy of the join list but Dean I want to ask about specific subjects what are subjects that exist now that did not exist during my time ah let me check to review the catalogue of journalism and from comrades but I think the classes are still the same but the modes of production I think that's what is changing from what I'm getting from my friends and colleagues at the join list in departments how you report the change and the form of the reporting is changing but that's also then content is still the same then let me ask the practitioners JV, Christian, Gemma what would you without necessarily knowing anything about journalism programs all over the country not just of UP but of all schools what subjects do you think journalism students should have right now if you ask me every journalist now needs to know data they need to understand data they need to understand that everything from the words they've written to the numbers they gathered the databases they collected that's all data which can be processed again and rendered in various ways so it's very important because you cannot even begin to fathom AI if you don't know data oh yes I agree what about you JV what class would you suggest this is going to be this is going to sound evil but I think contrary to what Gemma said about data beef up on quantitative stuff and unfortunately there will be more math will be needed in the curriculum which I know is terrifying because I myself am not like math in college but to work with data requires an understanding of certain mathematical disciplines and it's almost like if you don't have that if you don't know how to code at the basic level you will be at a disadvantage so I think those skills and then it's not turning out to be too hard because I think the current generation of kids are learning these things almost unconsciously because Minecraft and Roblox is programming they don't even know it but they're learning the base that is actually you could say it's object oriented programming so in a way it's naturally come I know people younger than me who are more comfortable with cryptocurrency than they are with traditional banking for me Robby I have three items number one I agree with Gemma and Robby regarding Gemma energy data and I think part of it is actually interpretation visualization interpretation because data is one but having the interpretation part is another so that's one I think it's important also for journalists to come up with a good story telling having data is one but to come up with really a good story based on the data that you have data sets that travel is another so that's one another one is I'm not sure if this can be accepted in the ACA team but we're kind of we accept having used cases and I think it's also important for students to be exposed outside having exposure on what's happening really outside use cases having actually webinars like this no kumbaga exposing them to what's really happening in the outside but that's another point because yes it's good that we have the students in a classroom setup but exposing them when it comes to what's really happening in the newsroom what's really being done with data and so forth so that's the second one the third one is quite I don't know if this is acceptable but I think we all know that news organizations or companies they run through a business model and I think that's one thing that Rob is pointing out earlier business model and there are different business models that we can look into being taught that news organizations media companies they run through advertising that's correct before and using these technologies having AI having no one time sometimes websites right now dapat hindi lang siya SEO optimize but also you know chat GP to optimize that and I think it's also a challenge for for news organizations and media companies right now to really review and you know look into their current business models and anticipate what's coming so yeah okay Dean before we get into the final part of our program I wanted you to have the final word as well how do you see things shaping up especially based on what we discussed what's your take away from from how I mean when you go back to your classes after this webinar and you start meeting the students again what's your take away from what we discussed okay I think my message for especially for all of the educators here is to be open to the possibilities and not just to hold on to some of our legacy activities you know we can maintain our values while changing the way we do things I think that's my key message okay raming salamat Dean JV Gemma Christian and let me bring in Nef Luzon is bureau chief of the for Northern Mindanao of the Philippine news agency Nef will try to bring everything together and synthesize for us a lot of the things the many things we've already discussed I hope I mentioned that I said that right Luzon Nef are you there is Nef with us hi Nef yes again yes good afternoon everyone alright so maraming salamat maraming salamat sa mga 500 lahat at satin mga resource speaker bao lahat kontin shout out lang sa mga students natin nationwide at mga media practitioners galing minilaw na natito ngayon especially sa Bukinon State University di sayo de kagayon University University of Science and Technology of Southern Philippines din paraga said it's not new from up to search engine pabinyan AI tend to begin to mold the kind of society it is fostering and the kind of individual we are nurturing in the new era of digital age the value of digital culture vis-a-vis media and communication will eventually be influenced and practices might bring up an updated philosophy and critique to communication theories on cybernetics and computer mediated communication Sir Christian Dila Cruz were also talking about other.ai radio GPT at tools in the workplace while his appreciation to AI in neutral AI is a tool to help in producing content Sir J. V. Lupino were saying that AI is very good in producing textual content but it's limited to very generic copies for now it's okay but looking for a little individuality on the material it is something that is yet to be mastered by AI for some industries in technology engineering AI truly serve a wonder it made things easier who knows in the field of medicine someday AI can provide solutions or guide scientists and doctors in finding remedies to incurable diseases but in our field especially in the academia and the media it is something that may be concerning we might be standing in our twilight years of our craft Ma'am Gemma Mindaata said it becomes problematic as to what we are feeding the AI garbage in, garbage out no processing it was fed a lot of things or data including possible with information not vetted information and it also tend to make up sa tabingan imam magaling mambola in an educated convincing way vetting is something AI has yet to learn along with human thinking and human experiences sa mga nakikinig na mga students ngayon magandang motivation ang forum at dot to formulate possible thesis topic yag pwede naman gamitin ng AI at assistant or guide na matulungan sa mga school project kaya lang over reliant to AI to the point na siya na gagawa ng project, especially FA would eventually defeat the purpose of learning or maturing skills if we won't know our mistakes our flaws in our answers in our TV decent school what is there left to learn what if we are facing a situation where AI is unavailable and you are left on your own and you're a raw skill anong gagawin mo on a personal note artificial intelligence is still in its infancy it has not yet perfected human sentience especially in acquiring emotions the foundation of our humanity but it is not changing if it is evolving, it is learning especially with more people using AI tools every day by the way, I would also like to greet rapidriders sagan mo ti mga katamaan sa news and information bureau at kaganda in a press club who are also present if one day we will be facing to-to-to with AI perhaps one weapon at homo statements may not be able to copy by AI is our human flaw but amid irrationality and impossibility that may be hard to copy as Dean Prager said, finding our ethical north star ula dito sa Malay Balay City Bukin doon ito po di Nefluxon maraming salamat maraming salamat Nefluxon maraming salamat Nefluxon ng Philippine news agency and nakikita nyo naman ngayon we're on your screen and we'll be seeing the results of our panel evaluation and let's say this is our way of saying thank you to our panelists for something that our listeners really really appreciate based on these results everybody strongly agrees most people strongly agree but everybody agrees that this was a fantastic panel that really showed off your knowledge and your expertise, your passion and your caring for our field Dean Christian de la Cruz J. V. Rofino Gemma Bagawisan Gemma Bagayawa Mendoza sorry about that and of course Dean Christian de la Cruz and of course again to Nefluxon maraming salamat po and with that we're now at the end of our program just to remind everybody po next month naman still be still part of our AI naku series will be having another webinar unlocking the potential of AI strategies for success in the digital age this time it will be hosted by our colleague Michelle Ong she is with the ABSCBN news channel as everybody knows so again maraming maraming salamat po thank you for joining us the first AI naku understanding the concept the impact of artificial intelligence on media and communication education we look forward to your company again every last Wednesday of the month 12 noon to 2 pm and yun lang po maraming salamat po sa lahat ng organizers ako po si Robbie Alampai maraming maraming salamat po sa yun lahat