 What the very, very next step is, is again, the previous video was our pixel, installing our pixel. That's number one for sure. The next thing we're gonna do here is step two, and that's to create our custom audiences. And all we're gonna do is we're gonna simply create three audiences. So this is very, very important for Facebook advertising. And again, that's why I spent a good time yesterday speaking about and the day before speaking about is the fact that you can't just run one ad and just think that a bunch of people are gonna register. You can, it's not gonna work, it doesn't work that way because you have to continue to run ads weekly, whether it's weekly, whether it's monthly, whether it's every few days, whatever, because it's all about getting this pixel data. So now that you have the pixel on the page, which you did not before, now that you have the pixel on the page, now this pixel can start getting data, meaning Facebook is now gonna start tracking who lands here. Facebook is gonna start tracking who lands on the thank you page. Facebook is gonna start tracking who lands on the sales page. So now these are three very important audiences that we need to create. We need to specifically name these audiences. And that's what we're gonna do right now because as it comes down to, or as you start running future ads. So for example, let me show you the news feed and we'll just, let me just show you a random ad. As I'm looking through the news feed and just scrolling through and seeing what everyone's up to and seeing what people are posting, here's what's going on. I'm scrolling through the news feed, I'm scrolling through the news feed and then all of a sudden, let's see if we can find a sponsored ad. I don't know what that was, but... I don't know. So here's Ted, here's Ted, okay? So here's a sponsored ad, here's his video. What he's doing right now, it's a one minute and 18 second video. What he's doing right now as we went over yesterday is he's creating an audience of those who are watching it. That's number one, that's number one. Those who watched it for 20 seconds, those who sat here and watched it for 25 seconds, he is creating a custom audience. That's what we're gonna go over right now is we're gonna set up custom audiences. So one type of custom audience are gonna be those who watch your video, which we're gonna set that up right now. The other custom audience are those who click on the ad and come to the landing page. This is his landing page. So as you can tell right up here, he has his Facebook pixel and he is tracking me. And he's not just tracking me with one pixel, he's tracking me with two, this dude's smart. So he's getting multiple data points on me and he's collecting more data on me. So all it is is the fact that this guy's running an ad, I saw the video, he created a custom audience. I clicked on the video, I came to his landing page, he created another custom audience. Now this is as far as I'm gonna go, but if I were to click on the button and enter my information, in fact, let's just do it, if I come over here and enter my information, now I go to his thank you page, which is your thank you page. So I entered my name and email on his information. I come to his thank you page, this is his thank you page. And so as I come over here, look what happens. He is pixeling me and right here, he is creating a custom audience and he is name in this audience leads. You are in lead now. So I am a lead now and he is specifically categorizing that in Facebook. So now when he goes runs future ads, he can now exclude people who have landed on this page, he can now exclude them from seeing future ads. And he simply excludes them by excluding the lead audience. So that right there is as basic as it gets and as powerful as it gets, that's all it's about is tracking who's landing on these pages. So you can run relevant ads to the right people and not spend an arm in a lake. You don't want to keep running ads to people who have already landed on this page. So if this guy was smart, which he is, this guy's a big guy, what's gonna happen is he should now exclude me. I should not see any more Facebook ads from this guy for a while pertaining to this product, pertaining to this product that he's offering right here. I should not see another Facebook ad regarding this product for a long time because he's gonna exclude me. He's gonna exclude me from seeing these types of ads again. Now I'm already in his email list. Now what he's gonna spend time doing is emailing me. So no more running an ad to David. David is already a lead. Now he's gonna do his best to put together his email automation. That's Cartra. That's the email automation, your sequences. Now he's gonna do his very best to send me the best relevant emails to get me to buy there. No more on Facebook. Now it's via email and that's where he's gonna make his money. You know, so that's why this guy, what is he offering? He offered a free book. That was his whole opt-in, was a free book. But as I land, as I opt-in to his free book and I come to the thank you page, it's him on video selling me a $19 product. You see that? With you in the beginning, we were offering the ebook but once they download the ebook, we wanna take them to a thank you page where we can sell them something. And if we're not gonna sell them something right here and there on the thank you page, the thank you page better be set up to schedule an appointment. So that's Christy on video. Hey guys, thank you so much for opt-in and downloading my free ebook. Let me tell you a little bit more about myself and what you can expect in the book. And by the way, if you'd like to schedule a call where I give you all my secret strategies, click the button, it'll take you straight to my calendar where you can schedule your best time. Can't wait to talk to you. So as people opt-in, yes, how did he get my attention? Cause he gave me a free book. But once I'm in, what are you selling me next? You better be selling me something next because this was gonna pay for your ad costs. So in this case, he's selling me a $19 product, which he's probably selling a shitload of those per day, right? Or if he wasn't again, again, if he wasn't selling me a product, then he's shooting for an appointment. And that would be you, for example. You're shooting for the appointment. Hey guys, this is Christy. I'd love to talk to you. I offer a free 60-minute strategy call where I give you every tip and trick regarding public speaking. And I'm gonna turn you into the next Oprah. Click the link below. It'll take you straight to my calendar where you can schedule your best time. That's what it would be all about. And then once you get them on the phone because they scheduled a call, then I'm selling you something, right? So it's all about audiences. This guy has me in an audience now. I'm a lead to this guy. He's very specific. So now let's go into your pages and let's simply create a custom audience. We're gonna create four of them real quick. We're gonna create one around your video. So the video that you just put up, we're gonna make sure that we create a custom audience around people who are watching that video. Because right now it's just on the page. But once we start running Facebook ads, we're gonna get thousands of people to watch that video. We wanna start putting X amount in a custom audience. So if it's a two-minute video, what we'll wanna do is create a custom audience of those who watch at least 30 seconds of it. If you sit there and watch- Can I ask you a question? Can I ask you a question? Yeah. I need to make change on that video. If we- Okay, you gotta do that now. Actually, you don't gotta do it this second, but do it before we run the ad. Okay. And you're gonna come over here to your page, click on the three dots, and then just click on edit. So you'll see it right here. Would it allow me to take out the video? No, you can't take out the video. You're gonna have to delete the post if you wanna completely take out the video. Okay, okay. But if you wanna do that, do that. Just do that and then let me know when it's up and ready to go. But if you need to edit the post, then click on edit. And what you want for sure is you want the title, which is gonna be the headline. So let me show you this part real quick. Let me show you this part. I should edit the video right for a good title. I use the title of the web, the master class. No, that's fine. That's fine. You can do whatever you want, but let me show you where that shows. So as I come to the newsfeed, and I'm scrolling through the newsfeed and I'm just seeing what everyone's posting, here goes a sponsored ad. So this is a video. There's the text. There's the video. Here is the title. This is the headline. Ask me anything dash live Q and A. So that right there, when you come into your video and you edit it, that's this right here. Okay, okay, awesome. So that's this. Okay, okay. But that's too long. That's too long. Because if you look at it, look, this is how long it is. But when you look at the room that we have, we only have, I think it cuts off like right here. Okay, so I can just say, speak like a storytelling for speakers or speak like a bro. I don't know. Yeah, I would maybe storytelling for speakers. I would maybe take off, like maybe take off this. Okay. And maybe put it down. Storytelling for speakers want to speak like a pro. So there we go. So how to create a story that pays and slaves. So that's nice and shorter. And again, that's going to be right here. Ask me anything live Q and A. That's going to be right there. So I like it this way better. Storytelling for speakers want to speak like a pro. Look no further. Click on learn more now, click on learn more now to register for my free master web class for my free master web class. I'm sorry. Okay. And then, and then what you can always do is you can always change the thumbnail if you want to change the thumbnail and look for one that, you know, your eyes not closed or anything like that. You know what I mean? Oh, like this is a good one. You know, so you can always, this is a good one, you know, and you can always change this, but I'll put that one for right now. But, but that's, so all I got to do is just, is just refresh it and then that update should reflect. So I don't know what to do with my eyes. Sometimes you get closed. I have to be very watchful of my eyes now. No, it has nothing to do with that. It's just a thumbnail. You can change the thumbnail. No big deal. Stop overthinking this. Like you're a video pro. Like stop overthinking it. Like you got to just get it done. Get it done and get them out. So here we go. Storytelling for speakers. So now it's updated. So look, there's the thumbnail. You see that? Yeah, so we're good. So now here's what we're going to do. So here, here's what we're going to do. We're going to create, we're going to create, we're going to create four custom audiences. Okay. One custom audience is going to be around people watching this video. The other custom audience are people that land on the landing page. The other custom, the third custom audience are those who land on the thank you page. The fourth custom audience are those who land on the sales page. Okay. Now these are going to be very, very specific. These are going to be people who land on the sales page, but haven't purchased. Okay. These are people who have landed on the thank you page. These are people who have landed on the landing page, but have not opted in. Okay. So very specific. People who landed here, but haven't registered. People who landed here. And then people who have landed here, but haven't purchased, very specific. So now what we got to do is actually five custom audiences. What we need is we need, which you don't even have, now that I'm noticing it, what we need is we need the confirmation. We need the thank you for purchasing page. Isn't it this one, can you, thank you. TY is thank you. Can you put it on? No, that's for registering. That's for registering. But what about when I purchase and I put my credit card in, right? Yeah. So just for now, just for now, I'm gonna just clone this one. And just for now, you can always change it later, but just for this tutorial, I'm gonna just do it this one, eight week course. And this one's gonna be purchase confirmation. So eight week course purchase confirmation. Do you have a category? Are they in a category? Or no category? Okay, so look. So eight week course purchase confirmation. So again, when I come into a page for the very first time, especially in this case, because I cloned it, when you clone a page, everything comes over. You're just duplicating the entire page, everything in it, the Facebook pixel, the title of the tab, you cloned it. You literally duplicated it. So because I duplicated this page, I wanna make sure that I come in here and change out some information. I wanna change out the title of the page because I cloned this one. So because I cloned it, the tab is gonna read eight week course sales page. Well, I don't want it to read sales page. I need it to read purchase confirmation or purchase confirmed or something like that. Like we wanna change that up a little bit. And again, you don't have to use this page. I'm just using it as an example. Just take everything that I'm doing here and just go create a whole new page if you want. But to thank you for purchasing, that page is the most important because you need to track that through Facebook and you wanna be able to exclude that audience from seeing future ads. They already purchased. So you need to be able to exclude them. So the pixel is gonna go on this page as well. So let's actually the pixel is already on the page. So look, because I cloned it, we come over here, we click on settings. And if we go down to the tracking code, that pixel should already be here. Because we cloned it. So let's come down here, make sure it's there. There's your pixel right there. So we're good. But again, what I wanna do is I wanna change the title. I don't need the title reading sales page. This is purchase confirmed. Purchase confirmation. So that's fine. You can always change it later. I'm just giving you an example. Re-edit it to whatever the heck you want it to read. But this is the example. So now that I have that, so let's say progress. And I'm gonna publish live and I'm gonna change out that link. So let's go to the, let's click on this one to the left, get the page link. We're gonna change out this. We're gonna name this one purchase confirmation. And again, you can change all this later. So that's that. Now, if I open up this page, so now my pixel is on it. And so you see here at the top, the tab, the tab reads purchase confirmation, right? You see the tab? Yes. Okay. So now my pixel is on it. And now what we gotta do is we have to create some custom audiences. We have to let Facebook know who the type of people are that are landing on these pages. Okay, so the pixel, the pixel just starts to track. But Facebook doesn't know anything else other than people or landing here. People view the page. That's all the pixel does is let Facebook know that people view the page. But it's up to us to go the extra step and start naming the type of people who viewed this page. That's the custom audience. And again, the power behind the custom audience is the fact that those are audiences we need to retarget or those are audiences that we need to exclude from seeing future ads. That's what these custom audiences are all about. So here's what we're gonna do. We're gonna create five. We're gonna create one landing page, two, thank you page, three, the sales page, four, the purchase confirmation page. And then five, the video, the Facebook ad video, okay? So those are the audiences that we're going to, that we're gonna create. So all we're gonna do is come over here back to the ads manager. Again, make sure that we're in the right account. That's the right one. We're gonna click on these dots to the left. We're gonna go to audiences. So each time you have, I have a new ad, all this has to be done. No, this is all a one-time thing. However, however, as you go and create more pages, so let's get out of here. As you go and create another page, yes, that's a separate page. So you're gonna take that page, add your Facebook pixel, if you didn't clone it, and it's a whole new page, you'll create that new page, add your Facebook pixel, change the title in the tab, and then take that link and go create a custom audience. If that audience is important, if that audience is important, if you're running ads, if that audience is important, then create a custom audience. But the pixel for sure should be on every single page, but custom audiences do not need to be set up around every page. So for example, like, I don't know, a random page inside of my funnel. Maybe not a custom audience is not important. Maybe a custom audience isn't important, but the pixel is, put the pixel on the page. Like maybe the custom audience isn't important, but again, to tell you the truth, everything that you're doing, there should be a custom audience around every page. Yes, for sure. Because again, what we're gonna do here, I'm putting a custom audience around the video. I'm putting a custom audience around the landing page, around the thank you page, around the sales page, around the purchase page. But what about people that are in my emails that I'm also having them click and they go to a cartridge page and they watch a video? Just like you and I, well, we set up, you know, a couple of months ago with the email sequence and you had 10 videos, you know, on a cartridge page. All of those cartridge pages should have your Facebook pixel. All of those cartridge pages should be set up as a custom audience. And what we would name that audience is email sequence. So anyone who's in my email sequence that are watching the videos on my cartridge pages, I could create a custom audience around all those people. So it's up to you. It's how much data you want. It's how detailed you want your Facebook advertising to be. And it's very simple. Like it's very basic. Like it's simple. Like this is not a lot of work at all. Once you know how to do it, this is what you're gonna be excited to do. You're gonna want to start tracking anyone who's in your world, you know? So that's just gonna give you the data to run the most relevant ads and not have to spend an arm and a leg. So here's what we have over here. We have a few different audiences, scheduled appointments, ebook leads, ebook landing page visitors. And then this is the one that watched your other video. So here's what we're gonna do. We got one, two, three, four, and then the video. Let's do the video first. Let's just come in here. We're gonna create audience. And again, we're gonna always make sure we're on the right account to the right. We're gonna custom audience. And we're gonna, the first one we're gonna do is we're gonna do video. So let's just set up the video, the custom audience around the video. We're gonna click on video. We're gonna hit next. And then we're gonna simply choose it right here. So this is gonna be people who watched. What I always do is people who watched at least 25%. Three seconds, 10 seconds, 15 seconds ain't enough. But if you sit there and you watch 25%, you watch 25 seconds of my one minute video. Like that's a good amount of time. I'm gonna put you in an audience and I'm gonna show you another ad. Yes. So 25% is good. 365, go ahead and leave that. So once I go and choose the percentage, all I'm gonna do is choose video. And I'm gonna make sure that I'm in the right Facebook page. So this is the one choose chosen path media. No, no, no, no, no. Yeah, see? This is the other one. I know, I know, I know. Just I'm just giving you a chance. Don't freak out, like calm down. Like you gotta get the anxiety down. Like you gotta calm down, this is not a big deal. So right here, it's right there. There's your name. So all you're gonna do is you're gonna find that recent video. And you can look at it by the date, because if you're wearing the same blouse and all of them, it's gonna be like, shit, which one is it? So make sure you just go off the date. So that's the one right there, the January 9th. And then all we're gonna do is scroll down and we're gonna click on this blue button. And then we're gonna name the audience. And what I do is I always name it the percentage. So this is gonna be, and then also the name of the video. So why don't you name it? What do you wanna name it to, so you know? What is the same thing? How to create a story? How to create a story? That pays and slays. How to create a story that pays and slays. Okay, and always in the future, try not to make this any more longer than that. So if you have to abbreviate it, then abbreviate it. But this is not a long name. Try to make it as short as possible just so you can know which one it is. And then you go 25%, 25%. That's the percentage that we're saving is that we're creating is 25%, okay? So description, we don't need that, create audience. There's your first audience. So now as you go and run, as you go and run future ads, you'll always wanna retarget this audience. You'll always wanna retarget that audience. So now that's audience number one. Now let's come in here, custom audience, and let's do website. Now we're gonna create custom audiences around the website. So we always wanna make sure that the right pixel is there. We always wanna make sure that the dot is green. And then down here, we're gonna go down not all website visitors. We're gonna scroll down. We're gonna hit the drop down and we're gonna go to people who visited specific pages. I need specific pages. So up here, this is a specific page. This right here is the landing page. So all I'm gonna do is I'm gonna double click, double click up here. And all I want is the URL minus the HTTPS. I don't need any of that. I just need Christie and on. That's all they need. So I'm gonna copy that. I'm gonna bring it over here, okay? So I'm gonna go and this retention, this is based on what you're trying to do. Like if you're running a time sensitive type of campaign, which in your case, you are, then maybe retargeting people who watched it in the last 30 days would be good. You could take this up to 180, but retargeting people who watched your, or who visited this page maybe three months ago or four months ago, those people might not remember you. Like they visited your page four months ago, they saw it one time, they left, they never came back. They may not remember that. But if I'm staying top of mind and I'm creating an audience around people who have seen my page at least within the last 30 days or in the last seven days. If you saw my page in the last seven days, that's a custom audience. And I'm gonna always make sure I show you more stuff because you recently saw my page or I can go the last 14 days. People who saw my website in the last 14 days put them in this audience and those people only. And now it might still be top of mind or maybe 10 days. It might still be top of mind. I'll still remember something that I visited maybe 10 days ago, you know? And that's something fresh still top of mind and that's the audience. So you don't wanna go too long back, you know? Try to keep it fresh, 10 days, 30 days. You know, that's always good. And so let's go 30 days. Anyone who has visited this page in the last 30 days, that's this audience. So now, again, what I did is I copied the URL. All I'm gonna do is come down here and paste it. And when I paste it, I always wanna click on the blue. When I paste it, I'm gonna see a dropdown in blue. Always click on that blue and there you go there. So now here's what we're gonna do. Here's what we're gonna do. We're gonna be very, very detailed. We're not just creating an audience of those who land on the landing page. What we are creating an audience of is people who land on the landing page, but never landed over here. So this is very specific. They're never registered, right? They never registered. So here's what we do. We take the link from the thank you page and we come back over here. So now I want to refine it. I want to exclude, exclude, again, we go specific. We follow the same days that we have up here, 30, 30. And now I'm going to paste in. I'm gonna click the blue and I'm gonna name this audience. This is landing page views only, only, only. These are people that never registered. They only landed on the page. And we'll name this, we'll name this, we want to be very specific, storytelling landing page views only. So they're people who have landed on the landing page, but never landed on the thank you page, okay? So we create audience and there goes an audience that you'll always, always, always want to retarget. This audience right here, you'll always want to retarget in all of your future ads, people who land on the page but have not registered, people who have watched 25% of that recent video, always retarget those two audiences. The next audience we're gonna create are people who actually registered. So now we're gonna come to, we're gonna take away the landing page. We're gonna now come over here to the thank you page. Everything except for the HTTPS. We're gonna grab all that. We're gonna come over here and make sure that that's our pixel. We're gonna hit the dropdown, go to specific. We're gonna leave it on 30 and we're gonna paste in. We're gonna click on the blue and we're gonna name this one Storytelling Leads. These are Storytelling Leads. These are people who have opted in. We don't need to exclude anyone. Actually, you know what we do? We do, we want to exclude. We want to exclude. We're gonna hit the dropdown, go to specific. We'll leave it at 30. We want to exclude people who have purchased. So these are simply leads. These are people who only opted in. And we're gonna come back over here and we'll be specific with the title. So let's go back to the title. Storytelling Leads only. They have not purchased. So we're going to exclude. We'll exclude, we'll paste in the purchase confirmation. We'll hit the blue. So we're creating an audience of people who have registered, who have became a lead. We're excluding anyone who has landed on the purchase confirmation. And we're naming it Storytelling Leads only. They haven't purchased. So we'll create audience and there goes that audience. Next, what we're gonna do, custom audience, website. Now what we're gonna do is we're gonna make sure that that's green. We're gonna come down to specific. We'll leave it at 30. And now what we wanna do is we wanna get the people, create an audience of everyone who is landing on the sales page but have not purchased. So these are people who landed here on the sales page. We're gonna come down here. We're gonna paste in that link, hit the blue. And now what we're gonna do is we're gonna exclude. They landed on the sales page, but they never landed on the purchase confirmation. Okay? They never landed there. So we're gonna exclude anyone who has landed there. They're not in this audience. They're only people. These are only people. Audience name, Storytelling, Storytelling. Let's go with Storytelling ATC, Storytelling add to cart, that's the sales page. Add to cart, that's the sales page. Actually, let me put it in your terms so you really know. Storytelling, sales page, sales page only, only. Sales page only, they have not purchased, okay? Sales page only. So that's that. They were excluding anyone who has landed on the purchase confirmation. We create audience. Now there goes that audience. So we hit done, and then there goes that audience. Now our last audience, we're gonna create this, hit website again. And now what we're gonna do, make sure that that's green. We're gonna go back down a specific. We'll leave it at 30. We'll hit contains. And then we're gonna get the link for the purchase confirmation. Now we're gonna bring that link over here. We don't need to exclude anyone because this is the end of the funnel. So we don't need to exclude anyone. We're gonna name this one Storytelling, damn it. Storytelling, Storytelling course, Storytelling course students purchased. Storytelling course students. And again, you can rename this. You can rename it. Yeah, you can always rename it. Storytelling course students purchased. Create audience. Okay, so now what do we have? What did we just do? We created an audience around everyone who's watching 25%. We created an audience of everyone who lands on the page only. An audience of the leads only, they have not purchased. People who land on the sales page only, they have not purchased. And then an audience of those who have purchased. Okay, so in the future, you'll always retarget. Let's just say add number two and on. You'll always retarget 25%ers. You'll always retarget landing page views. You'll always retarget, yeah, you'll always retarget those two. And then now, and then also, you may always want to retarget sales page. They landed on the sales page, but again, those are people who already registered. If I'm on your sales page, I already registered. So maybe you exclude that audience from seeing any upfront ad, but you always want to retarget that audience with a different ad. So if I already registered, I'm already a lead. So I'm already on a lead. I'm in this audience, I'm already a lead. I registered or I'm a lead, but I haven't purchased. I clicked on the sales page. So now I'm in this audience, but I haven't purchased. So that's a whole another ad. Maybe you run an ad next week. Hey guys, this is Christie. I just wanted to send out a message. I know a lot of you guys took a look at my program. I know a lot of you guys registered for my webinar and I know for a fact, all of you even landed on my sales page. Let me show you some testimonials of what some of my core students are going through and what they're experiencing and how fired up everyone is. I can run a Facebook ad and show maybe a testimony and show some credibility, some social proof. And that's the video ad. And I can take that ad and run it to everyone who has landed on my sales page, but haven't purchased yet. So now it's not an ad that I'm running to get you to register, you're already registered. It's an ad that I'm running specifically to people who have landed on the sales page, but haven't purchased. That's a different ad. You know what I just realized? Remember the, the eye of Ted McGrath? Yeah. I see now the video, that video he was doing, just what you just explained. Make me think about it. That's why, what he was doing. He was using those videos to attract more leads. Well, yeah, but at the same time, he's, yeah. And exactly when you put it, when you go into further detail regarding that, it's because he's tracking everybody. So he's creating audiences around everyone who's watching the video. And that's why you keep seeing more videos of him because he's retargeting everyone who's watching 25%. Everyone who's watching 50%. Everyone who's watching the whole damn video, all he's doing is he has audiences and he's retargeting them. That's it. Yeah. And that's why you look at it, you look at it and you're like, damn, I see this guy everywhere. Every time I'm on Facebook, every time I'm on YouTube, I keep seeing his damn ads. Well, it's because you're watching him because he has you in a custom audience. And now he's just simply retargeting everyone who still hasn't opted in or he's retargeting everyone who hasn't purchased. But the moment you purchase, you're not seeing any more ads. The moment you opt in, you're not seeing any more ads because now he's excluding that audience from seeing more ads. Yeah. But again, it goes both ways. I'm gonna exclude you or I'm gonna show you a different type of ad. So for example, with purchased, purchased, everyone who lands in this audience are people who purchased. I could turn around tomorrow and run an ad specifically to them. Hey guys, this is David. I am so fired up. Thank you so much for enrolling and investing in your future. I wanted to send out a quick message regarding all of our new course students and kind of give you the agenda and what to expect. That could be a freaking powerful ad that you target to everyone on Facebook who is your student, right? Now you wouldn't necessarily have to do that. You wouldn't have to do that because you have everyone on an email list now and you could just send that video out via email. So you wouldn't have to run the ad like that but I'm just saying you could. Now the purchased and the leads, those audiences are mainly important for excluding. For excluding from seeing future ads. That's why those are the most important. But at the same time again on the flip side, as I mentioned, you can always run an ad, talk into those people specifically. Send them an email. They're on your purchase. They're already a client. They're now on your email list. Send them an email. And also why not spend 10 bucks and send them a Facebook video ad? Why not? So now you're gonna have all this data to really leverage Facebook advertising. So that right there is custom audiences. Okay, so I hope that makes sense. Okay, I'm definitely gonna watch this video over and over and over again. Perfect, that's custom audiences. Yeah.