 Hey there, Jonathan here. In this video, I'm going to show you one of the campaigns that we ran for one of our e-commerce clients And a lot of people do Facebook advertising and stuff But we've gotten managed to retain 25 ROWS over this time period. It's over a month or so and I think we are quite satisfied with the result So I know every single Like different businesses use Facebook ads for different things and the results and the returns will be different But then these are just some of the strategies that my agency has been using for some of our clients and we've been happy with it So I'm gonna show you some of them and maybe you can implement it into your business as well Okay, so let's get right back into the computer and I'm just gonna show you what we've been doing. Yeah, okay So Jonathan here back in just in this is basically business manager for Facebook, right? Just gonna show you a few statistics on what we did with this campaign. So Running from the period between December 16 to around January 22nd. So let's give or take around five weeks or so In terms of client acquisition and budget wise as you can see here spend around like Okay, let me just refresh this Yeah, spend around $595 so around $600 not not really not very aggressive at all in terms of the budget wise So like in terms of scaling up a very optimistic about what we can do on this campaign and on for the accounts, right? So as you can see here, I mean in general think of it as So this is an e-commerce coin, right? And it's not a low-ticket product. So probably Price ranges from around 400 to a thousand dollars, right? So asking someone to actually pull out the wallet on a $400 product online I mean, it's really quite something to get this out of numbers. So that's what I'm showing to you So as you can see here, I reached around 18,000 people. Let's see what's important You see cost per result. So imagine a lot of it a lot of these Products were selling on the front end offer meaning it's the low-ticket stuff We haven't even gotten to the high-ticket stuff. So in terms of profit potential among these audiences in the future These are like 18,000 people, right? I see there's a lot of potential to grow and I'll get a extract as much profit as possible Yes, so as you can see here spend around $600 and then got back around 15,000 so that's like a 25 row as right return on investment So this basically if you spend a dollar in you get a 25 back. So Like I was really impressed by these figures because Consistently throughout the board, right? So this we launched around two ad sets in this area And so we've been running consistently throughout the month, right? We've never slipped up We've never decreased the budget one bit. It has always been I will always put it stagnant first or we increase the budget when we think The thing is going well and our facebook's algorithm is doing well, okay? So I mean cost per click and stuff people like to see right people like to analyze numbers and stuff But we only care about conversions. So to us is not that important, right? It doesn't matter if I'm paying one dollar or three dollars per cost per click when I'm getting conversions, right? That's really what we're focused on. Okay. So I mean in in general as you can see like the stats are not very Impressive right in terms of the other stats in terms of like cost per click and click link I mean the CTR is quite average right around three three to seven percent But then the link click through is is really very average very below average as as well Okay in terms of cpms. You can just see here. Okay. So let's just go into one of these campaigns So this one is a larger ad set, right? It's probably around 50 000 50 000 people in this ad set and I think what we did well in this ad set is we split tested a lot meaning We were very aggressive in our testing and that's I guess one of the things that we learned I'm going to talk about later is that we split test every single placement and optimize the media for it So basically like for example, as you can see here, right? Facebook feeds We definitely put different media that's optimized for the feed optimized for insta feed So every single placement on facebook has different dimensions, right? So that's what we did, right? We didn't want to skim on the quality of the video or the photo that we're putting out So as you can see across the board, right? I mean the frequency is around the same and cost per result is quite consistent Okay, so I'm later. I'm going to show you a few of the ad level sets This is the ad set level and in terms of cpm as you can see we're doing very well as well I mean to get a $5 cpm Basically amount of money you spend to get in front of a thousand customers I think we were really happy to to maintain that throughout the month. Okay So as you can see here, um instagram and facebook facebook is generally more profitable for us But in terms of the roe s, right? I mean, it's quite consistently the same that the net revenue is um is larger for facebook but uh instagram it's Roe s is around the same so we're quite quite really quite happy about that. Okay, so as you can see here as well like This campaign is off right now, but then we were all running facebook feed and instagram feed Okay, so we actually split us into facebook suggested feed because uh, we like the placement of a large 16x9 Video or one by one video going in and instastory as well But then we weren't managing to get uh, I guess very good results at the first place So we decided to kill the ad set at the first in terms of facebook suggested feed After a while basically after we turn off the ad set then we got the conversion. Okay So I mean this 66 is really impressive, but it's not indicative of what we were experiencing at first. Okay It was a subsequent attribution Purchase on our end. Okay, as you can see here, I'm going to go into facebook feed facebook feed Every single one of these ads like we really spit as the heck out of it. We really like go go in-depth into one two three four four five six seven around seven ads per I mean, we'll we'll we'll plan it to go at 10 per right but in terms of budget wise We use something called budget optimization, which is basically give facebook a certain amount of money And then they will they will basically distribute the budget into certain ads as they are working very well Like we really like that That um, basically that setting on facebook. So that's what we did as well. Okay As you can see here or so I think what we did well was the relevance score in terms of like our messaging was really really inclined and really Hyper targeted to our audience. So in terms of the bid auction wise right competing with other competitors in a space We didn't have to increase and spend a lot of money like 40 50 ad sets per To get the result that we wanted because we were already winning on the end of our creative was just better than everybody else Right. We had original video original photos. So I think we really beat our competitors on that end That's why we were able to maintain these types of relevance scores at one point. It was all 10 as well So I was really really happy with that. Okay, so I mean as you can see here In general, there's always a winner, right? You can spit that's a lot of things but generally there's a winner So in this in this these ads right this photo right here It was our winner, right? It got us The higher ticket items as well as getting 70 rows over. Okay, so I mean, of course These other things these other photos and videos as well We decided to maintain them because uh, they're they're profitable, right? So of course you start you maintain your profitable ad sets and ads and then you kill the rest So that's what we did right after a while. We just killed these Okay, I would like to show you what we did on the instagram side of things as well So let me just show you the instagram feed Um in instagram feed as you can see the cpms are generally lower than facebook because it's definitely cheaper to run on instagram Because uh audiences are likely less profitable. Okay So as you can see here, we only put out one instagram feed ad because we didn't like Generally my agency, we don't like photos on instagram because we think from the user perspective user experience perspective, right? People generally don't even care about photos like they'll just scroll through their feed I mean, I'm a millennial myself so I'm guilty of it. So in terms of like user behavior That's what we were thinking and uh, yeah, that's what we stuck stuck to so as you can see a relevant score, uh 10 Yeah, so we're really happy about the instagram side of things as well. Yep getting around 25 rows okay so That's about it from the the ads manager side of things This is what I guess you can say what a $15,000 campaign looks like is a relatively small amount But in terms of the overall perspective wise, I feel our Our targeting our messaging as well as our creative was really on point for this and to be able to maintain like a six to five A dollar cost per purchase right over like a four hundred dollar product, right? I was really happy about that. Okay, and the best thing about it is that For example, if you find a winner, right? You actually can come into rules and then you can set an automated rule such that Facebook can actually alert you to when this happens or when it crosses above a point, right? Such that it becomes unprofitable or where it's a point where you don't want to pay up to that lead or up to that result Right, so it actually really allows you to optimize your time as well as to I guess focus on things that are like creating the best ad possible Focus on your copyrighting and stuff. So I think that's a really great addition to facebook's feature Okay, so i'm just going to go into our Some of the things that we've learned Okay, so in terms of the broad strategies that I can talk about Because I can't go into that of every single mindset, right? What are the decision-making that we did in terms of running our ads? These are I guess the the top three things that we really saw that I think you can really implement your business, right? Really use it when you're doing your facebook ads as well when you're running and getting leads for your own business Okay, so now more will be test all the time number two Optimize your data and optimize your media. So i'm just going to explain what those means Okay, so test all the time meaning like we really really were on the onset Really set on being very aggressive because we understand how facebook works Like you have to really let the market decide what and how good your ad is, right? So in terms of the creative your photo your video whatever media it is Really ensure it's very captivating and engaging for the audience. Okay, that's number one number two. Copywriting Always have in your headline together be something that will hook the audience at first, right? And there's multiple audiences So you have definitely have to test multiple audiences, right? Because the market is so big not everyone resonates with your message But allow facebook's algorithm and ai to really work in your favor, right? So like the job as the marketer and as an immediate agency on ourselves, right? What we do for our clients is really be able to test as much as possible within our restricted budgets So to get the maximum ROI results for our customers, right? That's ultimately our end goal with advertising So it'll be unfair if you don't really try to test multiple audiences and see what works Okay, then the last thing would be to test multiple placements as well So as you can see in our ad set previously, right? We really segmented our Our ads into Different segments, right? So a lot of people just plug everything Like for example, they they open one ad set and the entire ad set uses all placements audience network facebook messenger facebook feed, right? Generally what I don't like doing that because I am unable to identify what is really What is happening and what is working and what is not so which placement is not working so well So that's that's just me and that's just uh, what what my agency likes to do. Okay, so that's uh, yeah, that's just my side of it Okay, uh, second thing will be optimize the data, right? So in terms of like what people mean my data optimization is generally what just let the data speak to you, right? Never guess and never get too attached to an ad So as a marketer, you spend a lot of time creating the ad and like that was so invested into the photos and videos And copywriting and really understand the customer persona, right? But if the ad really doesn't work for your audience, right now, I feel that we are oftentimes you get attached to an ad So just turn off the ad and just just move on right just let the data Make and decide and dictate your decision making. Okay, never guess about what the data and what the market Thinks is good. Okay. Okay. Number two would be a give the ad set time to run So usually what people do is maintain the profitable ads and then kill your unprofitable ad sets I mean, that's quite common sense But in a sense also, it's a give the ad set time to run. So there's always this active learning Process where facebook's algorithm runs where there's ai running in the background, right? It needs a few sample sizes to understand what our audiences work best for your ad So in terms of that, we get generally give round two to three days for the ad to run and then we'll see Different metrics, right? Well cost result or a link click through rate or whatever. Okay So generally if there's no purchase yet, I'll look at the link click through rate as well as the relevant score To see how the ad performs and if it's underperforming to I guess my standards as well, then I'll just turn off the ad set. Okay Yeah, so that's basically Optimized data a last thing that you could potentially use will be optimized media, right? So there's a lot of placements on facebook. Um, so there's like audience networks. I said messenger facebook feed Facebook instagram story instagram feed. I don't think ig tv has Uh placement as well, right? But the thing is I feel a lot of marketers. Um, a lot of agencies as well They don't really use um instagram and facebook on their own, right? Like really understanding what the user perspective is and what the audience is Imagine you are you're seeing a lot of friends and families on the platform and you're being advertised to you You're not really happy about being advertised to right so really try to like Create content that is engaging for your audience And that is really really something that they want to see instead of being bombarded by ads, right? Like just buy my product, right? That's really disrespectful to the sales process that I believe and uh, it's something that definitely won't get you conversions at all, right? Okay, so optimize media. So for example, I I put up this mock-up, right? Because like I see a lot ads like I I'm a millennial myself and I see a lot of like instagram ads So, uh, when I see this type of thing where people have like This amount of real estate and then they just use this one particular small little piece of portion of space To advertise their product and stuff. I'm really really puzzled about what they're thinking, right? Why not just use the entire real estate space and speak the audience I speak to your audience and like resonate with your message, right? Like so there's story audience network feed. There are different dimensions. So just follow facebook's dimensions and uh, play the game Yeah, okay So really understanding what the dimensions are as well as the user experience Stop trying to sell people things all the time. Sometimes you have to give value. That's that's how you you basically Convert on facebook, right? I feel like it's like very very similar to sales How digital marketing is you have to build a relationship with your audience Then you're able to sell them at the say afterwards, right? You create rapport and stuff, okay? So, uh, yeah, so basically like I feel a lot of people don't even use the platform themselves and I guess Call themselves like really good at facebook advertising and stuff I think you should really try the platform out yourself and understand like what what is the human psychology behind facebook and citagram, right? Yeah, so It's really really understanding what the user wants and what they will reject Okay, of course they will reject things that are constantly pushing them in the face Everyone doesn't like someone constantly selling to them all the time. So Yeah, that's about it. So that's just a few I guess our broad strategies for what my agency has been doing Hope you've learned something from this video and as well as can be able to implement it into your ads as well Okay All right, so that's I've come to the end of uh, I guess my video and I guess these are just the three pointers that I really want You know just to recap. So, uh Constantly test all your ads all the time. You never You never know what the market Favors and what it does not favor. Okay. Number two optimize your data So see your data and let the data speak to you never guess and never Really forecast what is going to happen. Okay number three optimize your media. Okay Facebook is literally you're paying facebook to literally like show some things online So why not use and utilize all the real estate real estate space that you have to really captivate the audience Okay, I hope you've um Enjoyed this video and uh against some value from it. So, um Thank you so much for watching. Yep. Uh, we'll see you soon You