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REMAN UNIVERSITY #2 - Why Your Phone Doesn't Ring Like It Used To

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Uploaded on Mar 11, 2011

It's no secret that things are different today. The economy stinks. Get over it.

"In this economy..." has become the introduction to every rationalization for mediocre performance from every repair shop owner and manager I have talked to in recent years.

"In this economy..." is the precursor to statements like "I'm only down ten percent" and "We're surviving."

"In this economy..." is a symptom. It's a symptom not of a poor economy, but of a poor attitude. Your poor attitude.

Here's the reality: most people think they have a great attitude, but few actually do. Let me frame this in a way that you will get it:
Have you ever been in an argument where the best comeback popped into your head ten minutes after the argument ended? It's because you couldn't think straight during the argument.

It's because NEGATIVITY blocks CREATIVITY. In business, your creativity defines your ability to differentiate yourself from the competition and to win despite the challenges you face.

If there is only one element that will help you to be suc- cessful in life more than anything else, it is that of having a positive attitude. Attitude is the foundation for success. It's the difference between complaining and blaming everyone else, and doubling your average weekly gross.
There's a million quotes on attitude, but the one that sticks with me most is, "Life is 10% what happens to you, and 90% how you react it." It is a Charles Swindoll quote that my mom hung on the refrigerator when I was growing up. There are many more quotes that I often refer back to, but my mom's refrigerator magnet has been burned into my mind.

I have been visiting shops since 2001, and I have heard nothing but complaints from 95% of their owners about how things "aren't as good as they used to be," and of course, "the phone doesn't ring like it used to!"
Be honest with yourself. The phone has never really "rang like it used to." Sure, twenty years ago when cars were totally different and the internet had not yet been invented, the phone might have rung more. That might be because there was no other effective form of communication—or of researching repair options. When did you receive your first email? How about your first text message? When did you first make a purchase online? I'll bet if you really think about it, about the same time.

People long for the past when they have no understanding of the future. While you were sitting around complaining about the lack of phone calls, the future arrived and suddenly you were not only unprepared for the future— you were no longer prepared for the PRESENT.

Once you come to the realization that the success (or failure) of your business is entirely dependent on YOU, you will have made the first step toward achieving growth in any economy.
It's all about YOU. Always has been.

When you accept that reality, you'll be ready to start the rest of your business life.

One of the best places to start is by signing up for REMAN U - the industry's best source of sales tips for the automotive aftermarket. I'll see you there!

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