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Larry Huston - The Business of Innovation

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Published on Oct 20, 2009

Larry Huston is the founder and Managing Director of 4iNNO, a leading consultancy on Open Innovation. In this interview with Maria Bartiromo which aired on CNBC, Larry explains the philosophy of Open Innovation - the strategy of linking up with the world to create new sources of value through innovation.

Larry is a Wharton Fellow and teaches innovation at Wharton's Mack Center for Technological Innovation at the University of Pennsylvania.

As the former Innovation Officer at Procter & Gamble, Larry was responsible for creating and leading P&Gs Connect + Develop strategy. Prior to that, he held a number of positions at the company in the innovation area, including New Brand Development and Development of Global Innovation Infrastructures.

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