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VW See Film Differently ident: Dudeism

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Published on Aug 12, 2009

VW continue their support of Independent Cinemas with a new set of idents that will screen in cinemas from 14 August 2009. Ad agency DDB worked with Moxie Pictures and director Seth Gordon (King of Kong) to find three stories that testify the power of film. In this film we see an evangelist of Dudeism - a way of life derived from watching The Big Lebowski.

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