 In 1988, on the heels of an experiment and cooperative cable ownership, community stakeholders in Davis, California brought to life a new non-profit called Davis Community Television, its purpose to develop and manage a public access cable channel. In 2004, DCTV launched radio station KDRT and in 2007 chose a new name, Davis Media Access or DMA, to better reflect the growing purview and impact of the media center. Today, DMA is a vibrant community media center serving Davis, California and surrounding areas. Its main projects are DCTV Channel 15 on the Comcast Cable System, Public Access Television, Educational Access Channel 17 on the Comcast Cable System. Both channels also air on AT&T Uverse at menu 99. DMA operates KDRT LP 95.7 FM. DMA staff advocates on behalf of larger public interest media concerns and has been a major player in the development of low power radio nationally and Drupal website development for other non-profits. Through partnerships with the City of Davis and DGUSD, DMA provides the public with access to video and television equipment, training, and unique programming. We round out our offerings with digital equipment and social media, topical workshops, several local programming archives, participation in open source projects, youth media, local studio productions, and event coverage. What role does one rather small community media center play in the larger media landscape? Of what import are such things as an archive of 10,000 locally produced programs, a quarter century of local election programming, and a non-commercial space on the radio dial? Why does any of this matter? Local content matters. Commercial media is often costly, doesn't invite participation, and represents a narrow spectrum of voices owned by a very few companies. Non-commercial community media fills a critical need, teaching both digital literacy and media production, all while highlighting the voices of non-profits, community activists, independent musicians, marginalized voices, and perspectives outside the mainstream. DMA's mission is to enrich and strengthen the community by providing alternatives to commercial media for local voices, opinions, and creative endeavors. DMA is committed to strengthening localism through media and is proud to support platforms for free local expression. To find out more, visit us online at davismedia.org where you'll find links to all our sites and information about how to get involved and how to support.