 Now we are going to discuss typical channel of distribution so first of all we need to understand what the distribution channel is Actually distribution channel is a connect is a link between the two things between the production as well as between the consumption So between the producer and the consumer so everything in between Every bridge every connect every link in between is considered as distribution channel So distribution channel normally can be a single layer a single layered channel a single level channel Which is very simple very easy not very complicated directly producer is approaching to the consumer So this is very simple very easy thing Next part next simple thing if I can say it can be multi-layered also Jaha per there can be different intermediaries joki involve ojenge osare process kender For example in this case the product will not be going directly from producer to consumer in this case product will be going from Producer to the distributor or to the wholesaler and from these wholesaler to the retailer and then from retailer to the consumer So that means different levels different layers will be added into this distribution channel So if I can take you to one comprehensive example So actually a distribution channel is a chain of businesses or a chain of intermediaries which are involved in the process From producer of giving selling the products so from producer taking the products from producer to the end consumer Which means everything and anything which is taking the products which is allowing has helping you in taking the products from the manufacturer or producer or importer to the end consumer let me give you Good example of it. For example here You will see the internet part also that even internet has been considered also one of the distribution channel that because it is helping The product it is helping the manufacturer the producer to get the product from due to the customer to take the product to the end Customer now we have this graph which will help you this figure will really help you in understanding the whole concept of This typical channel of distribution you have understood that distribution channel was a link a connector Which is helping from producer to the consumer all things typical channel of distribution In front of you the image that is very clear picture. We have a manufacturer Normally the manufacturer sell its products to the wholesaler or to the wholesalers number of wholesalers These number of wholesalers will sell these products to the retailers and these retailers Normally will sell these products to the final consumer. So this is typical Channel of distribution normally if we say that what are the benefits associated to this typical channel of distribution? So you can really see that for example manufacturer a or manufacturer b or Manufacturer c is selling his product to the wholesaler and this wholesaler is selling its product to the Multiple retailers multiple retailers and then these multiple retailers is selling these products to the end Consumer which is the original objective? And if you see the whole benefit in the whole process is the efficiency because it is not possible for all manufacturers Products directly to the consumer directly because then it is not cost efficient Then it is not resource efficient, then it is not energy efficient It is not efficient in respect of anything so best part best possibility We have different manufacturers who are selling different wholesalers to their products And those different wholesalers are approaching different retailers and those different retailers They have all kinds of customer's assortment and they are selling these products to the end consumer Good example we have one Pakistan reference and one example is related to for example I have mentioned UK's example If we talk about the example of Pakistan then normally this typical channel of distribution Almost all FMCG companies are following They are the same as Unilever and Nestle Again the process, the channel of distribution is the same They are the manufacturers in this case or the producer in this case and they are selling to the wholesalers Wholesaler is selling these products to the retailer and retailer is selling this product to the end consumer Similarly, this typical channel of distribution In UK, normally drug companies which is the pharmaceutical companies are following Medicine companies are following Because in this case what they do, they sell these products to the end consumer Very simple way they sell these products to the retailers Retailer buy this product from the wholesaler and these pharmaceuticals are the manufacturer So that complete role, if I study Vaisibhar sir The complete role will help you understand the typical channel of distribution So whenever you have to understand this concept It is very easy to understand First of all, the distribution channel We have a link between producer and consumer Second important thing is that in that typical channel All intermediaries are included From producer to wholesaler From wholesaler to retailer and retailer to consumer