Now this one is a little harder to grasp, and hurts my brain a little more than the improvement factor lifestyle, so lets look at a few more the virtual ceo review website examples. How about processors for computers. Just starting to emerge are the above and beyond processors that aren't just for the mass market, but they've been tailored to suit developers, designers, multi taskers and servers specifically. It's the same again, it's still a processor, but it's been tailored to a specific market. In this example, rather than change the target market completely, they've kept it the same but introduced and tailored their products to very specialized tasks.
One last example here, lets look at this in an online marketing sense through the lens of someone looking for a quality virtual ceo by Eben Pagan bonus package. Looking around you, I'm sure you'll find there's no shortage of dodgy old e-books and a lot of very general products about, so us as marketers have started to do this, either by taking a specific set of tactics and tying them into an original named system to be carried out in a particular way, such as this site for example, or taking it to the major extreme and just extracting one single subject and creating a product around it. A whole course about copywriting for websites, a whole course about joint ventures or e-zine management and creation.
So there we have it, you can take an existing idea or concept for a product, and if you really can't use method number one to improve on the job it does, can you either go specialized and target it at a specific market, or even totally change the product to appeal to a different, untapped market. These are generally the alternatives to mass-market products, targeting every computer owner, or targeting every online marketer isn't always the answer. Use method one to come up with ideas, use method two to refine your ideas, and come up with alternative angles that may not have been immediately obvious.