 Well, the very first thing you do, right, post it on the business page first, like you would anything else. That's all you got to do. It's all you got to do. Simple post. And then here you'll go to your ads manager. So click on the three lines in the top left and again, this is a bookmark. So get used to your bookmarks. Know where your bookmarks are because those seven bookmarks are all you're going to need to navigate. That's it. Just the bookmarks. You could have clicked on ads manager, the bookmark, right? That's where, that's why they're so important. But here all we're going to do now is click on the green button. So we're going to, we're going to go straight from the beginning, click on green, create. And then over here, we're going to go with conversions. So we're always going conversions. We're always going conversions. Now those other ads that you ran, the ones that are in the background there, those were lead generation ads. So I want you to really know the differences back here. So as you continue to progress, as you even teach other agents and attract other other business partners, this part's so important, this is where everyone gets it wrong. So just FYI, those ads that you had prior in the background, that was lead generation. Lead generation is when you're using Facebook's form. So you don't have a landing page. You don't have a cart trail. You have nothing like that. You're using Facebook's form to capture the lead, right? That's what you guys did in the background there. The only reason why I don't like, I don't do that is because that lead then goes into your business page. And now you have to export that lead into some type of CRM, into some type of email auto responder, and you're going to have to pay for that regardless. And then to even do that, you have to pay for another software, which is called Zapier to automate the damn thing. You have to pay for Zapier, which is another 30, 40, 40 bucks a month. So before you know it, you're paying for all these other tools just to run lead generation. Whereas I'd rather just go pay for a cart trail and run conversions and actually capture the lead, like actually take them through a funnel. That's conversions. So so 10 out of 10 online markers that actually run successful Facebook and Instagram ads and even TikTok ads, LinkedIn ads, any ad on social media. Nine and a half out of 10 of them will run conversions. We'll all have our own cart trail and everyone pays a hundred bucks a month. That's the online marketing back end of it all. So in this case, we're going to always go to conversions. We're using a landing page software. We're going to go conversions. So now scroll down. What I always like to do is get in the habit and I'm taking you from I'm taking step by step here, Eve. So excuse me if I elaborate on exactly what I'm explaining, because I want you to really learn this stuff. So so so click on that. What I what I like to always do is I always like to title my three levels. This is what we're going into. We're going into the three levels. Step one is the campaign tab one, right? That's what's in the background. You've got your your campaign tab, the middle tab, which is the ad set. And then the tab to the right, which is ads, right? Those are the three tabs. So here all we're doing is giving giving them a name. So the campaign all always just simply name it what I'm doing here on the campaign level, I'm going conversions. And and the type of ad. So the the objective is conversions. So go ahead and put conversions there in parentheses, conversions, put parentheses, conversions, right on that first title. Yep, that's the campaign level. So on the campaign level, we go conversions and I put it in parentheses. And then in front of that, in front of that word, I'll just put the type of ad. So again, on the last one, we we named it black. We named it blurry black sweater, right? So so here I would just get descriptive on what video that was or what image that is. That's what would go in the campaign. So just for the hell of it, just put red shirt, red shirt, red shirt image. Just again, we're doing this as an example. So red shirt image and then in parentheses, conversions, the ad set level. I'll just give a brief description there because there in the actual level, that's where I'm going to choose the budget. That's where I'm going to choose my targeting. That's where I'm going to choose the calendar of when it starts, when it ends. So here it's not red shirt shirt. This is not where I'm putting the image or anything like that. This is simply I would I would I would simply name there the town. So so what was it Charleston or what? Yeah, put put the yeah, put Charleston, put the town or the city that you're that you're actually targeting and then maybe the budget, maybe the daily budget, which is $10 a day and that's good. That's a good that's a good title for the ad set. And again, the only reason why we're even doing this is so when you look at it from the dashboard view, you know what ad that is. If you don't properly describe them here, you're going to have to click on them. You don't know what image that was. Let me click on it. I don't know how much I'll spend on that one. So let me click on it before you know your 15 clicks in and you got a headache. So I'd rather just title them and know exactly what ad that is. The third one ad, same thing as the top red shirt image, red shirt image. That's it, red shirt image and and and and the image can be in parentheses because here we could have also run a video, but no, we're doing an image. So this is the third step, the ad set. So red shirt image and parentheses. That's it continue. So so now as we start step one, this is the campaign tab. As we hit continue, we now come into really the first step of it. That was the first step. This is called the second step of step one, which is a campaign here. Now we always have to hit the categories. So always hit that drop down. You're always going with housing in the category. So hit that drop down, come down to housing and that's it. So now hit next and that's it. That's step one. That is tab number one, the campaign tab. OK, next. Now we come to the second tab where we named it Charleston ten dollars. Right. So now over here, we're going to leave it at website because that's what we're doing. We're driving it to a website. The conversion event when you see a blank, all you're going to do is click in there. So click inside the conversion event and and scroll down. So give yourself some room, scroll down, because there's way more stuff down there below complete. Yeah, right there. You're looking for your custom conversion. Your custom custom conversion was the seller guide leads. So there's your custom conversion. You're letting Facebook, you're letting them know right here that that is the most important page to get people to. Yes, when they click on learn more, yes, they're going to the opt in page. Yes, for sure. But our ultimate objective is to get them to that page. And that's your thank you page, right? So that's our conversion event. And then now we're going to scroll down and all we're going to do now. So all that is good, the pixel, the event, all that's good. So here we just go down our ten dollars daily. And then and then all we're doing on the date, the start date is we're starting at the next day at 6 a.m. local time. So it'd be June 15th and then we'll just go 6 a.m. Yes, 6 a.m. And then and then the end time would we'll check that box for end. Yeah, we'll go 6 a.m. Perfect. And then yeah, change that P.M. And then we'll just check check the box for end and we'll put an end date. So again, while every single while everyone and their mother is out there posting on all these damn platforms 15 times a day. To get business, to get attention, to build an audience. What I'm doing here with you is posting twice a month. But running them as an ad. And targeting my local area where where I want to bring the most value, right? So so here 15 days. So from the 15th, go from the 15th to the to the to the 30th. Yeah, go from the 15th to the 30th and that's 6 a.m. So so you would let this run, you know, for for that for that time period. And again, this would be a different image or it could be or it could have been a video, you know, that's what I highly, highly recommend. Avis start start practicing your video. And it doesn't matter if it's if I change it out now and make it a video. I know we said image, does it matter? Like, can I just go back? Yeah, no, no, not at all. We can go back and rename it for sure. And then and then again, here we're just doing this as as kind of a test practice run and even here as I publish this and make this go live at 12 at tomorrow at 6 a.m. I can easily shut it off right away. Like, yeah, so you can change anything on this before it starts. But but if it had already started, let's say it's June 19th and you're like, holy shit, I don't like that image. Let me change this image out, put a different video. And it's and it and it's June and it's June freaking 19th. And this ad has already been on since the 15th. Don't change it. So once it's on, don't mess with it. If you messed up somehow, some way, shut it off and start a new ad. Right. So so that's super important. That's super, super important. But before it starts, I can change anything before it starts. I can change the start date. I can change anything before it starts. So here here again, this is just a practice one. But yeah, in the future, you can always change it out and I'll show you how. So we don't. So can you edit your text or anything in there? No, no, that's why the post. And that that's that's another thing that you bring up. That's very important. Once you post it on the business page, right, that's the post on the business page. Make sure the grant there's no grammar errors. Make sure that everything all the all the all the eyes are dotted in the teaser crossed because I need to when they're in I changed. I edited something that was you won't be able to. That's what I'm trying to say. No, I did. I did do it. I just went in there and on my business page on the post and changed it on the post. You changed out the image. No, I changed out the the the text, the text. OK, normally you can't because it was ran as an ad. So so and and and yeah, it was ran as an ad. So normally you wouldn't be able to. I don't know how you were able to. But when you put that now, like. So then now as you make any changes, whatsoever, now you come down to locations and that's what we want to change up as well as the location. So by default, you'll see it there at United States. So just hover over the United hover over. Yeah. And then you'll see edit and then and then here. So all what I what and that's why as I exit out to the right, just hit the X and then type in your your town. But but as I mentioned a few minutes ago, I don't know if you remember, but I said stick to one funnel stick to one topic, one campaign. Go after one type of person. And that's the seller. That's the homeowner, right? And and and and and another huge, huge part of that is here, staying with the same location. So targeting the same area over and over and over again. A lot of times people will switch from one side of the town to the other city side of the city. And and and that throws off everything. I think we're just you said Charleston 25 miles or whatever it was. Yeah, whatever it was. And I'm sure we would have wrote that on the title on the first ad. That's why here here, whatever. Yeah, type it in. People living in this location type in Charleston. No, that one's fine. People living in this location. And then that's what you'll always go with. People living in this location. And then Charleston. And then that's what you want to put in the title as well, is the is the city you're targeting and the mile, the mile, the mileage or whatever. So Charleston. Actually, I think. Did you go with your did you did you didn't go off your address last time? I could have swear you went off your address. I think I did. Did you see that's that's what we want in the title. So right now it's titled Charleston ten dollars. Let's get a little more specific and put in put in this as well, the targeting. So no, but so what I was trying to say is that whatever that wherever the heck we're targeting, stick to that as well. It's not only stick to the same topic of what my ad is on, but stick to the same location of your targeting is what I'm trying to say. Yeah, whatever it was or whatever it is, write that in the title and just and just stick with that. Stick with that for from this point on. So go back up. Yeah, go back up 2000. Bell, I'll get put that in the title, put that in the title somewhere at the top. Yeah, I don't think you can get out of this and do it again. No, just leave it there. But at the very, very top, the title, so so scroll back up to the top and just throw that in the title. So again, you have a title Charleston ten dollars. Just add in there. Add in there. It's not even Charleston. It's actually 2000. Yeah, see, it's actually that. So that's that's what I mean. So so that that's yeah, that's that's much better. Perfect. That's the that's the location. That's the dollar. That's the 25 miles. That's that's the part that you want to stay consistent with. That's the location. OK, cool. So we're good there. We're good there. Scroll down, scroll down the other ones around. Were they all like the same or no? What's that? What's the ad campaign? Should that be two thousand dollars? No, no, no, no. It's only what I'm doing here is I'm titling the exact part I'm on. So right here, I'm changing the location. I put in my budget, right? I I I I I change the miles. I do that right here. So that's the title of this right here, you know? So and then and then that's all for this. So we're good here. Placement, scroll down, leave it on automatic. I think I think last ad, I think we went with manual, which we can easily. And again, that should that should probably be in the title as well, but not needed. But we can always double check that first ad. I could I could have swore that we would we went with manual. In this case, we're testing. This is a form of testing. Leave it on automatic. Let's see how that performs. So scroll down. We'll leave it on automatic and then we'll hit next. So that's it. That's step two. That is the ad set level. That's the middle tab. That's what we named 2000 Bell Isle. And now we're on the third and final step. So here, all you're doing is you're simply making sure that the Facebook page is yours, the Instagram page is yours. And then right below ad setup, you would hit that create ad. And then you would use existing post. And all you would do is pull it, select post, click on select post there. And then you would pull it from your business page. That's it. And just use any anything for now. Use any other any other one for now. But not yet. Not one that you've already used. Just use use a different one. OK, so yeah, use that one. That's fine. That's that's actually a video. And in fact, let's use that as the example, because I'm going to show you how to create an audience around that video, which is super, super powerful and important. So click continue. So we grabbed the video from the business page, which was a normal post. OK, now we scroll down. We want to scroll down towards the middle there. Scroll down below, below, below, keep going. We got video options. And then right here, there's your ad button. So again, if if if, yeah, so click on ad button. This is where that that opt in page goes. OK, so grab your cartridge opt in page, grab the full link and paste that in there. Now let's take that link back to Facebook. Yeah, that's that's all you need is make sure you get the HTTPS and all that too, which you'll see here as you paste it in. So go back to the manager, paste it in right here. Learn more is is is all you need at the top and then update post. OK, cool. So now look, here's what I'm going to show you now. So let's say, for example, this is your video ad, right? Given a one minute tip on what it takes to sell, right? That's what I'd be doing doing it. I'd be doing a ton of videos even around tips on selling. So super, super powerful and simple. Hello. Like one minute, like if like one minute, like one minute, one minute, one minute minimum, one minute max, really. Like you can go a minute and a half. Long length doesn't really matter. But as long as it's over one minute, one minute is good because then you end up capturing the audience of those who watch it for 15 seconds. You capture the audience of those who watch it for 25 seconds. You capture the audience of those who watch it for 30 seconds, which is half of a one minute video, because now everyone's going to watch the full one minute at all. You're capturing the audience of those who watch a percentage of it. Because if you sit here and watch 15 seconds of my stuff, you're going to remember it when you see it again. That's a long time. 15 seconds is you think it's short, but it's actually a long as time. And so and so you kind of capture. That's all you really need is capture, capture that audience. And then you use that to, you know, retarget, which I'll show you. I'll show you right now. But that's that. So that's that. So now all we're good there. We make sure that right there where it says tracking, you scroll down. You you got the website events. You got that box checked. Your green dot for the dot info, that website, it's green. So we're good there. Scroll down, keep going down lower. And that's it. And then you publish and that that ad will go live tomorrow at 6 a.m. And then you don't worry about it for the next 13 days. And we just get back on the calendar and we review it together. That's that's what I want to do with you for your first few ads, your first your first three, four, five ads, like we're barely on ad number two. So let me let me review and we just keep getting better. And before you know it, you won't even need me on the ad site because all we're doing is is again, the same damn thing. We're just changing, changing out the image. We're just changing out the video that I do. Do we do something already with targeting around this? We're going to do that right now. So as you publish it, so go to publish it. And again, we'll shut it off right away so it doesn't run for sure. But hit publish. I'm going to take you to the full thing. So as you publish it, sometimes it gets stuck like that. We're publishing one of three and it's stuck in the blue. Whenever that happens, all you do is open up another tab, go back to the ads manager. And so always go back to your bookmarks. It's always your bookmarks. If everything, everything is your bookmarks. So go back to your ads manager. And then all you got to do is just push it through from here. I've seen that happen many times now where it just gets stuck. So what's stuck is that blue button that review and publish three. So right on the top right, the blue button, the top right, click on that review and publish three and then just push it through here. So these are the three publish. And that's it. So that's so that now you'll see it go through. It turns green. It has to turn green like that. If you don't see it turn green, it did not go through. It has to turn green. OK, the bottom right, that multiple items reviewed or whatever said. So now you're good. Now you're now it's scheduled ready to go live. So now what you want to do right away, right away. You don't have to do it with images. You won't you won't have to do this with images. And you won't have to do this with your with your seller guide website because we already have the audiences for your seller guide website. Click on your three lines. Go to audiences. I'm going to show you this this video audience. But but click on three lines. Go to audiences again. Again, that's a bookmark. That's for sure your other bookmark, custom audiences. So you won't have to as long as you stay on this funnel for for at least the next couple of months is what I'm saying. You won't have to do do any other audiences around the funnel because they're already set up. Your your scheduled appointment. That audience is based on those who land on your thank you page. Your call confirmed page. Right. That's what that that's that audience. The second audience are leads. Those who land on the second page, those who land on your thank you page. They opt in. They land on the thank you page. That's the seller guide leads. That's that audience. OK. That's audience number two. Audience number three is those who land on the website, but did not opt in. So they've seen the ad. They click learn more. They come to the opt in page. But for whatever reason, they didn't opt in. And there's many legitimate reasons why an individual didn't opt in at that exact moment. So don't think it's because, you know, they're just turned off right away. No, they're not. Many, many reasons why they could have been driving. They could have been cooking, babies screaming in the background so they couldn't opt in. They didn't have time, but it caught their interest. There's many reasons, legitimate reasons. So so again, that's why that audience, the third one, seller guide page visitors only. That would be an audience that you always want to retarget. And we'll start retargeting that audience by the time by our third ad. By our third ad, we'll now start retargeting seller guide page visitors only because these are people who have clicked. They just haven't opted in. So show them another ad. Right. And then in the leads, as we start capturing leads, the seller guide leads, that would be an audience that we exclude. And all that's done on the ad set level, the second step, the second tab. Okay. So as we click on the green button, start the ad, we went through three levels. The middle level, the ad set, that's where you would include these audiences or exclude these audiences, which I'll show you in the ad setup. I'll show you that because that's super simple, super, super simple. That's where you include an exclusive. For one second, Mike, why am I not including seller guide leads on the video just because it's not doing a seller guide or I mean, I don't really understand. Very good question. No, it has nothing to do with the video. Seller guide leads, those are people who landed on the thank you page. Those are leads. Those are people who opted in. So if I'm over here coaching you and advising you to just stick to one campaign and focus on sellers, right? Target the local area, build yourself a listing business. These are people that have already opted in. Therefore, they don't need to keep seeing your ads, right? And number one reason, they don't need to keep seeing them. And then number two, you don't need to be spending money on them. They've already opted in, right? So that's where a lot of people go wrong. They don't segment these people. We're segmenting people here. So I'm excluding them from seeing ads that they've already opted in for, right? So yeah, so you want to exclude. But then again, on the flip side, I can even target them if I wanted to. You opted into my seller guide, you opted in. You haven't scheduled an appointment yet, but you opted in. I could turn around tomorrow and run an ad straight to those people, seller guide leads. Hey guys, this is David. Hey, I know you downloaded my seller guide three weeks ago and hey, I cannot thank you enough. My name is Eve, just wanted to say hello. I know we haven't spoken, I know you haven't scheduled an appointment, but let me give you a reason why you're probably gonna want to sooner than later. That's like a very specific, I could either, I could write that or I could even say that in the video, but that's a very specific message going to a very specific group of people. That's custom audiences. So that's why when people really know how to run ads, all we're doing on the back end here is knowing who to target and knowing who not to, which allows me to really craft my message and really hit on that one person, right? And in this case, why not spend 50 bucks to try to get a thousand people down the street to see my stuff? No, I get it. You know what I mean? Yeah, I know you get it. I know you totally get it, but most don't get it, right? And I'm like, shit, like why not? Like how can this not, right? So moving on. So the fourth one, people who engage with any poster ad, that's just a whatever audience for now. We're not gonna really leverage that audience at all. It's really the top three. So now in this example with this ad being ran right now, I'm recording all this so you could play this back for sure. But now what we just did in this example is we set up an ad to go live tomorrow and it's a video. So the moment I set that up, I'm gonna come here right away before it even goes live tomorrow. I'm gonna come here right away and I'm gonna click the blue button. So click on create audience and we're gonna go down to custom audience. Now I wanna create an audience around a video, right? So now I'm gonna go video. In the future, all you're really gonna do is video and website. That's all you're gonna really do. These are all the different data sources that Facebook can create an audience around. But in your case, it's really only video on website. Video when you start doing website, but in this case only website until you start doing video. But here we have that video that you have there. So let's do video, video right there and then click next. And then as we go to the next page, right here the engagement, hit that dropdown. These are the different data points. So if you have a one minute video, I can literally track all those who watch three seconds of it, 10 seconds of it, 15 seconds of it, right? And this is where you kinda wanna put your consumer hat on. And that's why I said earlier, those of us that watch something for 15 seconds, that's still a lot of time, right? They're not all gonna watch it for 75% of the damn video. Like, no, they're not. And you could for sure create that audience, but that audience would be smaller, right? So you could for sure create an audience around 95% for sure, but that audience will be smaller, right? Versus someone that actually watched it for 15 seconds, that audience would be bigger and it's still a good amount of time, right? And if I can just create that audience and then boom, turn around and run and add to them in the future, turn around again, third time, run and add to them again, fourth time, run and add to them again. So this is what creates the omnipresence. It's all about the custom audiences, okay? So you wanna be creating these audiences. So go with that one, 15 seconds, and then choose video. So right there on the top right, choose video, okay? And then now here, we'll be able to see, make sure we're in the right business page. So if you wanna scroll up, always make sure you're in the right business page. You're in the Portugal connection. So hit that dropdown, come down to your page and then you'll see all videos over here. Okay, perfect. So now there goes that top video. So again, in this case, these are all videos before you hit confirm. These are all videos that you simply put out organically, right? And that's why I'm really trying to just really hone in on the fact that that's what everybody does. And when we look at the view count, that's not marketing, right? So I cannot stress, I'm gonna be doing jumping jacks. The moment you connect with me again in the future and you say, David, I've been running an ad, ever since we've spoken, I've been running a damn ad. Like I've yet to get that call in three months. No one stays consistent. People just go back to posting organically when it's like, dude, 14, 11, 3, 5, 5, that's crap, right? So in this case, I would only create, the reason why I'm telling you this is because I would only moving forward, I would only create custom audiences around videos that I actually run an ad on. Because if I'm gonna create an audience around those who watched three seconds and there's only 14 of them, those 14 are people all over the place, right? Because I posted organically and these people who liked the page way back in April, they saw it and these are people all over the place. So if I turn around and run an ad to them in the future, they're not even in my market, right? So it's only if that video was set right now to go live at 6 a.m. targeting my local area. That's when I create an audience. Around 15 seconds and boom, get thousands of people down the street to see that video and then use that data to show another ad to in the future. That's a custom audience that I will retarget in the future and the future is freaking the next ad. The future is every ad after. That's the future. It's every ad after. A list of local people that I have and some of them not local but own property locally. What's that? I have people like it saying a database that own property locally but not don't live local. And they get it, can I somehow target them too or not really? One way you can easily do that is here's a good little hack and a good little strategy when it comes to that. Sending out an email to your existing database and that's why it's so important to have everyone's email in a database and not everyone even has that. So everyone that you've scheduled an appointment with in the past, just having them on an email list. So in this case, the advice, the little tip I'm giving you is if you actually have them in a database, if I can send one email to all of them and these are my past clients, right? These are people that I've spoken to in the past. People I actually shook their hand and kissed their baby. If I have that in a database, I can email that list and say, hey, just wanna make sure you guys are connected with me on Facebook. I'm gonna be putting out a lot of good information on my business page. So click here to follow me there now. That could have been a simple email that went out. The moment they click and they come over to your business page, they're tracked. That's a custom audience. So finish up here real quick and I'll show you that audience. Let's just create that audience for the hell of it since I'm talking about that. Hit confirm and that would allow me to say to answer your question, yes. The answer to your question is yes and this is just how we're gonna do it. So hit confirm, go back to share screen. You stop share for whatever reason. Yeah, it was just in the one, just see if I'm safe. So here, audience, retention. Let me finish up this real quick and then we're gonna create an audience around the yes. So retention, go down to go down to 30 days. People that have seen that who have watched 15 seconds of the past 30 days and then audience name. Audience name is where I would get specific with the video. Was that when I was at a video with my red shirt? Was I at the office? Was I at home? Which video was that? What was I talking about? What video was that? That's the audience name. So name it anything, name it anything for now. And then in parentheses, yeah, go with the same red shirt theme. In parentheses, 15 seconds. 15 seconds. That's it. That's the custom audience. So create audience. Again, this would be an audience that I would use to retarget and show another add to. So nothing on the description, just create audience. Okay, perfect. So there is and hit done. There is that custom audience you can always retarget. Now click on the blue button again, create audience. Here's one way you can do it. Here's the yes to your question. Create audience. Yeah, custom audience. I'm sorry, custom audience. So in this case, if I sent out one email and I say, hey guys, I'm super fired up this year. The market is going crazy and so many amazing things are happening. I'm putting a lot of stuff out on my business page this year. So make sure you follow me there. Click here and you can follow me right now. So again, they click. I don't care if they like it. I don't care if they follow it. I don't care if they click anything after that. The fact that they clicked and they landed on my page. Click on Facebook page, right there, Facebook page. So over here in the next, there's different data points. So that's the page and then the events, click on the dropdown, events. So here I can go with people who currently like which I don't want to. People, everyone who engaged, anyone who visited. So there's my little hack. I'm gonna get you to simply click a link in a freaking email and I don't care what you do after that. The fact that you clicked it, you visited my page. So now I'm gonna have you in an audience that I can target, okay? Okay. So, but the retention, I'd probably bring the retention down maybe. 365 is a max, but this is kind of, and this is kind of where you wanna put your consumer hat on as well. What Facebook does here with their retention is they keep whoever landed on the page within that time period of days, then they're in this audience. But to me, go ahead. Yes, shouldn't this be on like every single ad that we do? Then I should be sending this out. Like every time I do an ad, I'll send it out all my sellers and my database. You could, you could, you could if they're, yeah, for sure, any sellers, you could. In fact, that'd be a good, that would be a broadcast email. That would be a broadcast email. So I can simply, I can simply, I can simply, whenever I set the ad live, so right now, in fact, we'll role play all that right now. I'm gonna give it all to you right here, Eve. We'll role play that part too on how you can do that. That would be a broadcast email. I'd send out that email through Karcher or wherever, and then I would send a link to the ad. Yeah, so I probably do it through my CRM because that's where they all are. Yeah, but if they're already a lead, if they're already a lead, a seller guide wouldn't, I mean, I guess you could put in their hands, for sure. These are like not from the seller's guide. These are people that maybe ask for home valuations or whatever that are just in like a drip campaign or a phone poll campaign. And I send out like, I'm sending out my newsletter, I send it to every single person in my database, I'm sending out something that's regarding sellers, it just goes to the sellers, pull out, they're categorized as sellers. Yeah, for sure. Cast clients, and I can pull it out and just send them without sending it across to like 2,000 or 3,000 people in my database. Can I do that? Yeah. I can't do that because it's all in my, they're already there. Yeah, whatever email system you have, yeah, if you have that over there, then yeah, you could for sure blast out an email, get them to see the ad, which I'll show you how to get the link for the actual ad. And then get them to even download your seller guide, why not? Yeah, like you could for sure do that through any email automation. I could put them on another list really if they download my seller guide and they get in close to the seller selling it. Yes, that'll put them on the list over here with Karcher and put them in a whole another sequence, which is super powerful, super powerful. So the retention here, I like to put my consumer hat on as well because things that I clicked on are pages I visited 300 days ago. It's like, shit, I don't remember that. Like I don't remember pages I visited freaking yesterday. Yeah, that's right. You know what I mean? So if you're like me or if we're like most, I don't know, like the max here, I go 30 days. That's the max, like the max 30 days. Like, and that's kind of what I do with everything. So audience name, audience name is the same as the event. Anyone who visited your page and make it specific too, it's your EXP page because I know you have a few different pages. So audience name, anyone who visited page, business page and EXP page or whatever. So sending out an email to your database, linking your business page, right? So go ahead and create audience. This is create audience. So, and then hit done. And so you could do it that way. But what I also know, what I also know is that anyone that visited that page, a lot of them could be from all over the place as well. But if you're keeping the group 30 days, then that's good too. So if you sent out an email right now and got a bunch of people to like or just click on the link in the email, just simply visit the page. And if you did all that, let's just say maybe 10 days prior to running an ad, that'd probably be good. That'd be good where we can then use that audience. It's still gonna be a small audience. So that's the thing too, that audience is not gonna be that big. But you can still target it. And then what else was I gonna show you? So that's ad setup. That's a conversion ad from beginning to end, linking them to your opt-in page. This right here is how you set up custom audiences. You don't have to do them around the funnel anymore. Those audiences are already set up and that's the scheduled appointments, the schedule leads or the seller guide leads and the seller guide page visitors only. Those are based on the funnel, those are good. So from this point on, all you're really gonna do is create audiences around videos. That's it. That's it, it's not even images. You don't create an audience around an image. That audience is the very bottom one. People who engage with any poster ad, that's that audience. So you can always retarget that audience in the future as well, but really if you really get a hold of video, the power is in that. Here's what I'm gonna do. I'll turn it off for tonight, tomorrow. I'll go out and do a video tomorrow cause I'll be dressed and whatever have a bunch of parts tomorrow. So I just have to do a video tomorrow. Eve, I want you to go on freaking do 15 videos tomorrow. I know, but all right. Like seriously. But don't have to be like in different clothes. No, hell no. No, you don't. In fact, you don't. You don't. You don't. And if that's the case, have freaking seven different blossoms on with you and then just swap them out every two minutes. All right. I'm gonna just turn it off for tonight. I'm gonna leave the video thing there because I'm gonna use it. Yeah. So here's what we do. Hit the three lines. Let me show you how to shut off the ad. So hit the three lines, go to ads manager and all you're gonna do is shade the blue to gray and you're gonna do it on each tab, right? So now here there's that conversion. So again, looking at the title, we know what ad that is, right? Click on the middle tab, ad sets. No, leave that one check. Click on the middle tab. And then now shade this one to gray. So you looking at the title, I know exactly what ad that is. Yeah. So that's why that's so important. So that's how you probably shut off. Yeah, you hit them on all three. So what I will do is I'll go back into the actual ad, which is. No, we're not messing with that ad anymore. In fact, we're gonna delete that ad. Actually, no, leave it there for example purposes. Red shirt. Red shirt is the example that you can go off of. You can come back to the red shirt, look at each tab, even though it's off, hover over the title, click away because all that stuff is blue. Click, just click right there. Get away from all the highlighted blue. Yeah, just click. So right below the title, red shirt image, you can always click on edit and go into it and look at everything. So click on edit. So red shirt image, go ahead and click on the word edit. So I can go in and this is what I do a lot. This is how I used to hack other Facebook advertisers because they'll be working with one of my clients and I'll say, well, let me look at what ad they freaking did. Like, let me see how they even set it up for you. And to break down any ad, you can just click on each tab and I can see exactly what they're freaking doing. So here. I think for me to just want to change posts and. No, no, no, not for a new ad. A new ad again, you shut off and go start a new one. So never work off of an old one. Never. I'll just have to go with the video. When you send me that video, I'll just, we do a video and we do, go through your video and do it step by step. Yeah. Yeah. Or just again, schedule a call and I'm always available for you even next day. Like the calendar is one thing. Don't go off the calendar. Like I'm always available for you next day. Like I might not be able to always hop on the same damn day with you, but the next day shoot me an email and I'll freaking make it happen. So, so let me walk you through these next few ones. But, but the key is consistency. We have to put out this second one right away. Like, like we have to, it's, it's, it's, that's the most important. So take a few pictures, take a few pictures and then either just play back this one and try to set it up and, or if anything, just schedule a call me next, next day and we'll, we'll get it up right away. Yeah, I may try and set it up and then would not go live and then just follow you and schedule the last 15th of the 16th. Yeah, yeah. Yeah. We'll always, I'll always want to chat with you a couple of days before the ad is over. That's always the best time. So right before that ad, the 15th day, let's chat like on the 13th or something. Okay. But this one won't even, the next day won't even be up until like I'd like to have that one up on the 16th. On the 16th. Okay. So then go take some pictures and if we need to chat tomorrow, let me know and we'll chat tomorrow. Yeah. So, but I, what I can do is I can, you know, I can write the ad and get the picture or the video. Yes. Get all that on the business page first. For sure. You know, do the post or whatever and then I can just go through this whole thing and have it like sort of ready so we can sort of look at it and it's perfect. Perfect. Make it happen. And again, you can't break anything. So just play around with it. Practice makes freaking perfect. It really does on this side. And then again, I'm a message away. So let me know and we'll jump on right away. But take some pictures. That's just what we need right now. Nothing else needs to be done. Take some pictures or do a shitload of videos. And then we go from there. All right. Cool. Okay. Thanks. Okay. Bye. Thank you.