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Published on Aug 17, 2011
This is the nominee reel for the Best ad Campaign category, shown at the 2011 Meffys Awards Gala Dinner on July 7th, 2011. This award recognizes the importance of mobile brand awareness and engaging consumers in a personal and targeted way. It looks at how mobile is being used effectively to create successful campaigns and produce branded content in its own right.
The nominees are:
Advice Group for Barilla - Ringo Digital Collection Maxis Berhad for BMW Innovation Day net-m for Universal Pictures "Bridemaids" Mobile Site The Coca Cola Company for Sprite Slam Dunk 2011 Turkcell for Arbank Mortgage Lead Generation with IVR