 It feels really nice to be part of Jury, I think it's a great opportunity to witness some of the finest, some of the most creative work that would have happened over the last year. Definitely in India as well. TV share of the total advertisement spend in the world has been seeing a declining trend over the last few years. Maybe just not yet in India. India has done a good job. India TV market has done a great job in terms of just holding on to its share for now, but I think it's a matter of time. It's just been a flat curve for the last few years. It's not been growing at all. I think it's a matter of time that this global trend sort of catches up with India as well in that context. I think this initiative from Exchange for Media to recognize, to encourage all the great work, I think it's a great initiative. And I'm really looking forward to, with a lot of curiosity, to see all the entries and let me wish you all the best with all your respective entries. May the best campaign win. Thank you.