 You're going to continue to hear the tension between being able to bring the data to the masses versus the simplicity and being able to do that in a way that is compliant with all the different laws, but also, you know, and then clean data, like a lot of different challenges that arise when you do this at scale. And so I think, you know, if you look at the things that AWS is announcing, that you look at the things that, you know, any sort of vendor in the data space are announcing, you see them sort of coming around to that, you know, to that set of ideas. And so I think, like, we're in a, you know, it gives me a lot of confidence in the direction that we're going, that, you know, we're, like, we're doing the right stuff and we're, you know, we're meeting customers and prospects and partners and everybody is like, you know, we kind of get into this conversation and I'll say, yeah, that's, that's it. You know, we want to get involved in that.