 idea of a athlete funnel. Now, what in the world would be a athlete funnel? It's just like everything you see on the internet now with click funnels and funneling your customers to a certain area. We should be approaching our programming to basically funnel instead of down. We're not thinking of a bottom funnel. We're driving from a broad perspective to a narrow focus, which is a purchase at the end. Whereas we're focusing on right now is actually starting at the bottom base level. If you want more information on how to do all this stuff, how to increase your sales numbers, how to boost your club, how to boost your retention, how to make this your job, you should be contacting and texting me at the number in the description or you can email me at the email in the description and I will do my best to help you.