 Hi, this is George Cowell. In today's video, I want to talk with you about enrollment, which is getting enough clients for your business. One way of doing that is through your email newsletter. And I want to show you an example of an email newsletter that is effective, simple, and actually has been getting, it's been effective in getting new clients for someone. This someone is Fiona Moore. She is actually one of my clients and you can find her email newsletter at Fionamoore.com and on the right-hand side. And she has been, I work with her, so I know she's been getting new clients just through her email newsletter and other methods. But her email newsletter has been effective, then more effective than most and she does such a nice job of it. It's authentic, it's content-based, and the enrollment is really gentle. So I want to show you, she gave me her permission to show you her emails, newsletters, and I want to show you real quick what's working. Okay, so at first of all, the subject line is nice. It's sort of, it's interesting. It's about the content of the newsletter and she has a nice banner up here that's attractive, that gives you a sense of what the newsletter is about, easy to read, and then she goes into the content directly. There's no call to action in the beginning about this or that. It just goes right into the content. It's interesting content directly geared for her ideal audience. And it's easy to read. There's lots of white space. The paragraphs are short. It's either one sentence or a long sentence or just, you know, maybe sometimes it's two sentences, right? So it's easy to read. She includes headings that are bolded so that that's, it makes it easy to capture one's attention in a gentle way and to read it. Again, more headings. And finally, down here, she has a couple of calls to action with an interesting image, a group thing that's coming up. I talked to her about actually including a link to that group thing. She's going to be doing that in her next one. And then a call to action to her private mentoring program, a nice image and just a really gentle call to action to explore with her. The share buttons are nice here. And finally, her bio along with a nice picture of her. So this is just really nicely done. I'll show you another newsletter here of hers and, you know, similar style. Again, easy to read with headings and the different call to action. She tells me she has several calls to action. She just kind of rotates throughout different newsletters. And so I really recommend you check out her newsletter, sign up and see how she does it. She's actually getting new clients through these newsletters just from these gentle calls to action. So if you know of other newsletters that you really enjoy reading that are authentic, authentically written and have gentle calls to action that are actually working, I always welcome you to let me know. You can comment underneath this video to let others know as well. So with that, until the next video, be well.