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Published on May 27, 2009
The history of public relations began in the early 1900s when promoters offered information on live entertainment to the public. The science behind public relations was developed by Edward Bernays. Learn how PR is part of the integrated marketing communications mix with information from a public relations and marketing professor in this free video on public relations.
Expert: Mark Clifton Bio: Mark Clifton has an degree in marketing management from Oxford Brookes University, and has successfully completed the CELTA teacher training program of Cambridge University. Filmmaker: Paul Volniansky