Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Uploaded on May 31, 2010
Jayaraman Raghuraman (Raghu), VP - North America of Endeavour Software Technologies (http://www.techendeavour.com), shares his views on the proliferation of iPad in the Enterprise Environment.
iPad has a rather Dickensian position: It changes nothing and it changes everything. For content producers, everything. It promises to strengthen the fractured visual narrative -- so weakened by the constraints of limited form factors -- and thus the narrative will enjoy a renaissance of sorts in that now it can be integrated. For application developers, nothing. The challenges of monetization, development, promotion are exactly the same.