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Published on Sep 25, 2008
Google AdWords Help - Finding Your Own Google AdWords Ad. At JumpFly, we learned that many pay-per-click (PPC) advertisers regularly search for their own companys terms to check the position of their ad relative to their competitors. As a result, one of the most common questions we receive is from advertisers who cannot see their own ads when searching for themselves at Google. There are multiple possible reasons for this, but I reviewed the three most common causes below. 1) Are you using The Google AdPreview Tool? Have you looked for yourself over and over and noticed that your ad seems to be dropping, or even disappeared? Don't worry - you are not alone, and you are not crazy. That is exactly what can happen at Google. When searching for yourself, you likely seldom or never click your own ad. Over time, this can cause a very low click-through-rate for your ads that appear for searches performed within your IP range. Google AdWords may then lower your ads position or even stop displaying your ad at the office or offices using this IP range. This will likely cause alarm and concern if not understood. This is partly why Google created the AdPreview tool. This is a powerful and valuable tool that enables Google AdWords advertisers to see what Google users are actually seeing, even in specific locations. It is great. Use it. 2) Check to see if you are reaching your maximum budget limit. Reaching your budget limit will result in Google displaying your ad intermittently. Consider increasing your budget, or reducing bids in order to assure that your ads are always appearing. 3) Review the Keyword Analysis Page To launch the Keyword Analysis page, click the magnifying glass icon beside any keyword in your Google AdWords account; then click one of the 'Details and recommendations' links. This tool provides useful messages to help determine why an ad may not be showing. Some messages include, "Poor Quality Score/ Not enough impressions/ Not high enough for first page It is important to note that the status indicated by Google may be "Active" even though the term is actually not running. These are three critical tools & strategies that every Google AdWords advertiser should know and understand before searching for their own ads at Google. Have a great day, and enjoy finding your AdWords ads the next time you search Google.