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Published on Jun 4, 2012
Roland Sands is a 250GP AMA champion and the force behind the Roland Sands Design firm that creates aftermarket parts for motorcycles, fashion apparel, custom bikes and a new line of safety gear for riders. He may still look like a teenager, but this industry veteran is spearheading the next generation of American motorcycling leaders. For more on motorcycles, visit hellforleathermagazine.com.