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The Peddler Bike Shop-NJ Discover Noelle Ciumei Producer

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Published on Jan 1, 2010

The Peddler was established in 1970 by Anthony "Ducky" Schiavo. At the time Ducky was an elementary school teacher and had a life changing experience after enjoying an afternoon of cycling. His revelation was that many more people should have that same experience.

Within months the first incarnation of The Peddler Bicycle Shop was opened in Long Branch, NJ.

Within a short period of time, his impact on the cycling community far reached the confines of Monmouth and Ocean Counties. He was an advocate of the sport of cycling and key proponent to promoting all disciplines of the sport. Cyclists of every level and age, including professional caliber athletes, benefited from his knowledge and experience.

In the fall of 2001, tragedy struck when Ducky was taken from us so suddenly. His passing left a void in the cycling community that will not easily be filled. True to the Schiavo family form, Duckys son Michael is carrying on the family owned and operated business and legacy. After years of working together, Michael's background is firmly entrenched in the Bicycling Industry through the knowledge and experiences passed on from his father. This type of family commitment forges the positive retail experience that The Peddler is today.

As The Peddler moves into the future the key business philosophies of Ducky and Michael remain firm and true, "Provide knowledgeable and professional service to ensure a positive cycling and life experience". Noell Ciumei Producer

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