 We're here at SiliconANGLE.com at the New York City mega launch bench from EMC record breaking everything 41 new product announcements 26 people in the Mini Cooper Massive flair New York City Times Square great event huge Joe Tucci Pat Gelsinger the man behind is Jeremy Burton the CMO Jeremy congratulations on a great event You guys pulled out all the stops. You got up in your game big time now here at EMC Yeah, well look, you know, we're looking out to next year and we're creeping up on 20 billion And hey, it's about time we started acting like one So this was a fall taste of things to come good mix of multimedia great message and you guys pounding home the message of breaking records Is that going to be a theme for the whole year? We're gonna see more stuff around record breaking Absolutely what we do after we've completed the mega launch. Well, we're gonna go to London tomorrow We start with our mega tour. We have a fleet of about 21 Mini Coupers That are gonna be doing 108 partner kickoffs around the world and the idea is to take this show on the road we've talked in the past at the Cube events about marketing and and your your new role here at EMC and You guys are introducing basically a full portfolio products. You're going out to new markets You know, you can channel business with the with the entry-level products that all the executives are on board How do you pull that together? I mean Joe's in the car. He's in the skits. He's in the videos How is this all coming together and what's what's your roadmap for that next year? You know, I'm a big believer that You know, we as the EMC team are empowered I think I think Joe does a great job creating an environment where we can innovate but you know, we can we can also get together as a team get on the same page and rally and We have that environment at EMC and that's why you see the consistency of message I mean, he creates the environment for I think is exacting to thrive Talk about the customers that are here. You guys are actually doing at the equitable big big client big big House for for tech they didn't they're known for their tech talk about the customer presence here And how you've weaved them into the whole story. Yeah big customer presence We tried to get our third of the house full of customers in about a third of partners which are also very important for us today and The thing about having a big customer presence and some of the biggest of the biggest just talking to the guy from Pfizer earlier You know, they see the big data problem, and we've got a yeah We can address that problem. Yeah, if you like the small businesses They've got a small data problem and we can address that too at an affordable price And so the the customers I think seeing, you know The array of products that we had something of interest and the channel partners who are going to go sell that low and they do too You guys aren't holding back anything on them on them on the marketing side. Obviously you guys got some acquisitions You know historically some really good ones got data domain green plumb and now ice lawn You guys are just plugging them right in no conflict at all just on the branding side Just plugging them right in how does how that work out for you? Well, it works well because You know that we've got our differentiations our breadth, right? So we've got our VNX and Vmax product lines for enterprise data the whole new world of big data It's got a different design point and so I salon fits right in there And and look you got a hint of ice lawn today, but we've not even got going with ice lawn yet So watch this space. What's your vision for the the next step evolution for the emcee brand? Obviously you guys are coming out of coming out of the tech business where your leadership is strong You now have an entry level you're going after a price point under 10k You certainly put the heat on the competition, but you know you guys are going to be a big brand You've got a lot of breath you own VM where how you guys going to tie all that together and what's next for a emcee? It's pretty simple. You know three words cloud meets big data forwards I mean we talked last year about cloud and the journey to the cloud That's a huge part of our story continues to be a huge part of our story And then this new world of big data and and what you see really as emcee sitting at that intersection point between cloud and big data I'm talking about the record breakings here. I'm also you have the mini cooper 26 people in a mini cooper You had the video the motorcycle jumping over. How many vmax drugs systems 40 vmax drives What other records are you guys touting here that are kind of interesting notable? Well, we didn't show him here today, but out in the UK. We are building a monument to tape You know, it's we think it's really you know, it's sad. It's the death of tape So we built if you like a monument or an obelisk. We have the world's biggest tape ball. It's about because it's in Europe It's 1.6 meters in diameter So we'll be in the Guinness Book of World Records for that and also I didn't sing a paw yesterday They broke the world record for breaking the most vinyl records. So they had a martial arts team in Singapore Break 50 vinyl records in 30 seconds. So, you know to illustrate the speed So we had a lot of fun not just here in New York, but around the world So what'd you think of Pat gelsinger and Joe Chuchy's performance today? Obviously they're up on stage You know, these are tech geeks executives. I mean they played well with the theme There's a lot of sizzle out there. You did a great job. It was really a lot of energy. It wasn't goofy It was really clever and smart. So what do you think of their performance? I thought they were dynamite You know, you know Joe at he keeps he keeps saying he's only got a few more years left But I hope he keeps going a lot longer. I thought he was dynamite and you know The tough thing with Pat is he's got a lot to cover He's got to keep it moving and keep it interesting for the audience and I thought he did a fantastic job of weaving in You know the video content as well as the the live stunts and sometimes it's a little bit disoriented when all that stuff's going on on stage But I thought he nailed it. I thought he did fantastic. Congratulations. Everything's unified here at EMC The whole team has unified the message. He's tight a lot of fun. Great event. Congratulations We're Jeremy Burton silicon angle commies the man behind the curtain actually out on stage today put this whole deal together Record-breaking event mega launch in New York City off to London in Singapore London we leave one o'clock this afternoon head off to London. Yeah, do the same thing again. Congratulations