 Okay, great. Hello, everyone, and welcome to the first webinar for this year's Give Local Allegheny Highlands. I see more people are coming in, so we're just going to kind of give it a minute to allow everyone to join, get settled. In the meantime, for those of you who are here, we would love to know who you are, your name, what organization you're representing today. So you can just click that little chat bubble and let us know, and we'll get started in a minute. Okay, cool, let's get started. So just a few housekeeping items to note before we get going. I do want to let you know that the webinar will be recorded and it's going to be posted in the toolkit on the Give Local Allegheny Highlands website underneath the nonprofit toolkit right in the tab in the navigation bar. If you do have questions that come through during the presentation, you can just click the little Q&A chat at your screen and you can send those to us and I'll get to as many as we can at the end of the webinar. But again, welcome everyone. Here's our intro page. So I just want to welcome everyone. So my name is Sarah. I'm a project manager with Mighty Cause and we are the platform provider for Give Local Allegheny Highlands. Today we also have Daniel joining us from the Allegheny Foundation, so I'm just going to pass it over real quick to Daniel so he can say hello to you all. Yeah, hey everyone. I'm really excited now to be getting underway with the second year of Give Local Allegheny Highlands and hopefully this webinar will have some good info to help some of the new people kind of become familiar with the basics of how exactly the event works but also we'll be discussing quite a few things to help returning nonprofits with really gearing up to help continue to grow this event to support the nonprofits that make our area stronger. So thanks everyone for joining us today. Awesome. Okay, so here's a look at our agenda today. We're going to go over the basics for the event and then I'm going to walk you through kind of just quickly how to register if you're new and then we're going to do kind of like a very new unique kind of walkthrough on the organization platform to show you just kind of how to find everything on your organization page. So we'll do a walkthrough about how to edit and then we'll do the Q&A at the end. So again just click the Q&A question little bubble and put those through. So we're going to have Daniel kind of cover the basics and the exciting prizes available to you all this year. Yeah, so just to really quickly get started Give Local Allegheny Highlands is an online 24-hour fundraising event designed to benefit the nonprofits with programs that serve the residents of Allegheny County and Covington. So the registration deadline for the event is May 13th if you are not registered yet. And then once you are registered the main premise of the event is each nonprofit will create a profile page on the website that basically looks like a Facebook page. You'll have a profile picture for the nonprofit, a background banner, and then the nonprofits will list their mission kind of overviews and also list out any programs that they offer to residents of Allegheny County and Covington and anything else that the nonprofits want to put on those pages. And then right now on GiveLocalAH.org where it says register right at the very top of the page starting on May 24th when the early giving window begins that word register will switch over to donate and when people click on that donate button it will take them to a page that lists out all of the participating nonprofits and then people can read through the different you know information that the nonprofits have put onto those profile pages and then if they're interested make a donation to the nonprofit directly from that webpage. And in order to you know encourage some friendly competition between the nonprofits and encourage residents of Allegheny Highlands to donate to the nonprofits. I'm really excited to announce that the Allegheny Foundation and Injeviti will be offering $35,000 worth of prizes for this year's event. And so that prize information is now available on GiveLocalAH.org. So for the full overview of those prizes you can go to the website and then click on the prizes page on the main menu and all the information will be there but I'll just really quickly go over some of it. So we will have $8,000 in prizes for an overall fundraising leaderboard for both small nonprofits and large nonprofits. And so we'll break up those categories closer to the event so that everyone's competing against nonprofits of similar budget sizes to themselves to make it fair for all sizes of groups. But the group in each of those categories that raises the most money will receive $3,000 from the Allegheny Foundation, second place will receive $2,000, third place will receive $1,500, fourth place will receive $1,000 and then the fifth place nonprofit in each of those categories will receive $500 this year. And so those overall fundraising prizes will be accounting for all donations made to the nonprofit between May 24th when the early giving window starts through June 7th which is the actual day of the event and that will include both offline and online donations the nonprofit receives during that window and then also on the actual day of the event in June 7th we'll be offering $9,000 worth of power hour prizes and then another $3,000 worth of golden ticket prizes. So we'll be offering six power hours and what those are are one hour fundraising sprints where the nonprofit that raises the most money during that hour will receive a $1,500 from the Allegheny Foundation. So of those six we'll have three for nonprofits in the small nonprofit category and three for large nonprofits and every group is eligible to win one of those prizes because we do want to you know kind of spread the wealth around the community and make sure that all nonprofits are able to receive some money from this event and then also to really make the event fun we'll be offering 15 golden tickets this year and so what those are is every hour of the event from 6 a.m. to 9 p.m. one donation will be selected that's made to a nonprofit and that donation will be boosted with an additional $200 from the Allegheny Foundation that will go towards that nonprofit and again each nonprofit is eligible to win one of those prizes and then also just to make sure that every nonprofit that participates in the event does get some money we have a prize pool of $7,000 that will be evenly divided between all groups that receive at least 10 donations between May 24th and June 7th and then in addition to those $35,000 worth of prizes we are also doing the high school seniors giving program again and so what that program is is every single senior the boys home and Covington High School and also Allegheny High School will have the opportunity to read about the various nonprofits that are participating in the event on Give Local Adage.org and then before they graduate they'll get to pick one nonprofit participating in the event to receive a $50 donation from the Allegheny Foundation in that student's honor so that's another almost $10,000 that's up for graphs for nonprofits this year if you're able to get high school seniors to vote for you in that program so there are a lot of prizes available this year and so now Sarah will go into kind of helping you all understand a bit more about how to participate and get access to some of that money awesome thank you okay so for those who are new and have not participated in a Giving Day before just real quick Giving Day is an online fundraising marathon it's aiming to bring people together to support like a specific community cause or space the Giving Day hosts themselves are going to organize the event and help you rally you know view the as the organizations to raise funds for your causes and organizations participating in a Giving Day utilize you know the resources and tools that are provided to you from the hosts to help reach out to your networks and solicit donations and kind of secure fund raisers and really work on growing your network during the event so for how do Giving Days work as we noted Giving Day is a unique campaign presented by a host organization that provides participants the opportunity to really capitalize on the urgency of the limited time frame so in this case you know you have 24 hours minus really getting of course to raise the most money for your cause Giving Days are a super exciting way for you to really engage your sponsors your community partners try to get some peer-to-peer fundraisers spreading the word about your organization the new mission and to really just raise as much money as you can for your cause and the limited time frame is going to help with your sense of urgency and this is really something that donors tend to respond to and then of course the various prizes that Daniel was mentioning give you really fresh messaging opportunities for your donors when you're kind of starting to plan your campaign as far as what your organization needs to do to participate you definitely are going to need to register your organization first by May 13th if you are not already registered and then once you're registered you can start to customize your profile which is what we're going to kind of demo today um on the give look all of Ganey Highland site and really start planning for your campaign so once your page is set up you can start to invite people involved in your organization to participate as peer-to-peer fundraisers and then once early giving has kicked off on May 24th you can really start promoting your campaign encouraging early giving um and of course you're going to definitely really want to push your biggest donation ask on the actual giving day so that you can win some of the prizes that are available to you um so if you're not registered first things first you're going to need to go to the give local Allegheny Highland site and just click register uh on that page you can search for your organization you can also create an account if you've never used mighty cause before um if you're new and you need kind of an email admin set up there will be a prompt there as well um once you take that step a short registration form appears just fill that out click submit um and then once you're approved you have the ability to start adding additional administrators to your account if multiple people are going to be helping to manage your campaign um and of course if you get confused uh don't remember how to log in anything like that you can email the mighty cause support team at support at mighty cause.com um all righty so uh now we're going to go over kind of what the give local Allegheny Highlands website looks like we're to log in and then I'm going to move into giving you an overview on how to kind of edit um and just navigate around the back end of the organization of your organization page so I'm going to stop my screen share for a moment and switch over okay awesome does everyone see the website Daniel do you see it just let me know okay I'm going to assume you all can see the page that I'm looking at um okay so uh first things first you'll go to the give local Allegheny Highlands um page uh and this is where you're going to access your login so right in the top right hand corner um you're going to see the little person icon um you can click this and this is where you'll log in uh if you have a google account you can set it up through that way or your email and your password you can do that as well um if you forget like I said your login you can enter the email address and you just click forgot password but if you have no idea what your email address is um attached to your account you can always reach out to our support team um and they can help you kind of tell you what actual email is associated with your account um and then once you're logged in uh you can have a little drop down menu I'll use google and bring you back to your page if you hover over your icon you can see um the organization that you're attached to so for me it's the mighty cause foundation um okay so once you do that you can we'll pretend that I just clicked that I'm going to pop over to the animal humane society which is kind of like our demo test site to show you all what's going on um so this left side is your dashboard so when you log in you'll automatically land in this overview section um at the top you'll find a to-do list right here you can click that it'll outline some really great next steps for you all kind of just a couple little bulleted points that we think are you know the most critical to setting up your page completing organization page EFT if you need it the thank you page um and then recommended kind of complete your org page which is um everything on here which we'll go through um let's see okay so uh on your overview page this is where you'll kind of land um it'll give you a little tutorial if you need it you can always x out um it always pops up for us on our demo fights but right here you'll also see a bunch of different metrics available to you um each admin can set up their own metrics view on their own page which is really nice uh and then under your organization page in the dashboard this is where you are going to customize your page uh it'll also give you a tutorial if you need it but you can toggle on and off edit mode um so that you can see exactly what uh people visiting your site are going to see so uh all of this is on page editing which is really nice so everything you see everything you're editing is exactly what is going to be shown to visitors of your page so when you're ready to edit you can just turn on edit mode you can see everything that is available to you for editing because there's these little bubbles um you can also show your metrics so down here you'll have a little you can edit this edit your goal items like that if you have a goal for the event you can also include offline donations you can show number of donors amount raise you can change your start calculation date to early giving for this year um there's a lot of kind of editing capabilities in this section um let's see under organization page um pretty much this is the hub of your activity forgive local i'll give you hands so definitely take some time to just really get to know your organization dashboard which is everything to the left of your screen and then just so you know uh some people do ask about this uh this URL up at the top is the link that you're going to share with supporters to go to your organization page so you'll just copy and paste this into any of your emails if you have a facebook post and you want people to land on your page you can also click donate on your own page it'll bring you up the page for donate you can copy and paste that URL if you want like a direct donate link there's a lot of different kind of areas that you can share with people here um you'll know you're in the right place because it'll say your uh well mine says you're giving day but yours will say give local a h.org and then your organization um all righty so within the fundraising tools section we're gonna move forward uh we'll come back to the organization page but in the fundraising tools section you'll be able to review any of your peer to peer fundraisers that have been created for your organization you'll also find matching grants which we'll touch on in a minute um below this on your dashboard uh a bit further down is reports this is where you're going to be able to preview and export different donation reports donor retention ports disbursements um just a ton of good information there as we go along you'll see check out uh check out you can customize your donation form and your thank you page and your receipts and then finally uh the last one we'll touch on is your settings um and here you can manage organization settings like adding more admins or customizing your url in your profile up here if you aren't satisfied you can change it um okay cool so we'll go back to the organization page it loves to give me tutorials on my demo site uh okay so now I'm going to walk you through kind of just the overall editing capabilities if you need a refresher or if you're new so you have access to customize your entire profile page um like I said this is the face of your organization on the giving day so you'll want to make sure it looks as good as possible and really represents your organization well the first thing you're going to want to do is upload your logo um you can of course click the pencil icon to do this uh and logos are a one-to-one aspect ratio so pretty much a square these logos are the same kind of aspect ratio that most social media sites use so if you already have a logo on facebook or twitter um instagram you can typically use the same logo as well uh one thing we do want to talk about is just making sure that your logo uh whatever your logo is you aren't clashing backgrounds with your banner image so the next thing you want to do is upload a background image uh banner image to your page um it looks best if it's text-free a super strong image that represents your organization um people doing things um pretty much I mean you get the idea landscape will work the best of course it is a landscape image um it has a three-to-one aspect ratio if that uh is something you need so you can click change and you'll see how you can kind of drag and reposition uh that we also have a generic gallery of images if you're short on time you can't find the right photo you can just select one of these that we already have pulled um and then of course you're going to want to start to really customize your page to match your brand um you can change your theme color on your page if you have a specific color that you use um you can type in the hex code for that so it is all consistent with your brand um so really just take the time logo banner um customizing a color that works for you uh and all of this is super kind of intuitive once you get on here you can click around and you'll see um you can change you know the name of your the front-facing name of your organization if you go buy something else but as we scroll down we'll go to the story section uh this is really the centerpiece of your page in your story uh you can put your mission statement you can add photos you can add videos if you do add a video you'll want to add it through uh youtube or vinimeo first and then you add the link um but you can embed it in uh the videos inside your story um this is really the area where you can go super in depth about all the work your organization does really make your strong appeal to donors tell them why you need their support show the impact of your work um if you're raising money for a particular goal you can talk about that goal very specifically um there's just and it's all in in uh you can always make edits right on the page but then whatever you're doing here just be sure to click this little kind of blue save button um okay so as we scroll down you can also see featured campaign so if there's organizations if there's people who are fundraising for you this is all your peer-to-peer fundraising section um you can highlight those you can show all of them you can pull ones that you want uh if there is one that you need to stand out more than another so this is pretty much uh oh and then you can also add galleries so you can upload media you can connect your instagram or your facebook there's just a ton of uh capability to really personalize it and make sure it matches your organization brand okay so we're gonna kind of focus just a little more on the about section so this is really where you are going to be kind of attracting people on the day of this is your you're pretty standard like this is the big fundraising section for you so you're just going to type right down to start editing um a really cool piece here is that you can create extra tabs so you can uh add up you can have up to three custom tabs so basically add anything you want and throw about upcoming events frequently ask questions if you have staff acknowledgements certain things you want to really hit on you can drag these into different order but you're about will always stay on the left um just so you know that um okay so let's see what else we already hit on kind of the general section here i'm going to move into the checkout flow so if you go to checkout you can find your donation form your thank you page and your donation receipt um you're going to definitely want to customize these items as well so the first part is to customize your checkout steps um uh let's see so you can customize checkout uh receipts so i'm gonna show you this donate form so you can set up custom suggested donation amounts and add descriptions to each of these to really help tie together the amounts uh to different items or services that your organization provides so for example you could show like a hundred dollar donation funds once uh trip for like a school if there was something like that or like $40 uh 10 pounds of dog food $100 transport rescue dogs these are all editable um you can also turn on or off one-time donations or monthly donations uh you can hide different options here if you need you can click each of these to customize them this is what that interface looks like uh you can add more um the only thing you probably want to be careful of is to not provide too many options we find it sometimes to be overwhelming to donors so kind of hit maybe four uh four to six i would say is a good number to kind of stick by uh let's see and then you can of course click any other information you want you can add uh one custom question to your receipt as well uh we'll go back to checkout um so moving into your thank you page this section is a checkout where you go to set up kind of your thank you uh that's going to get sent out with um each donation each donor that uh donates so you can add text you can add links you can add a video even you can also add a custom call to action button um editable here it pretty much follows the same editing capabilities as the front page of your org with the about section that you can edit um going into your donation receipt you can customize your org donation receipt here this customization set you see appears above the tax-aductable donation receipt that gets sent out automatically after your donor completes their donation on the site so um you like this is my custom receipt but you'll also have a receipt on yours that shows like the give local elegyny uh receipt but this is where you go in same on-screen editing uh customize your message that's going to go above it um let's see we're going to move into um hide some of these things your report section this is a ton of valuable uh data for you all so you can see we have uh different areas donations um offline donations recurring donations retention and disbursements and I have this um but you all will not uh you can review your donations and disbursements in this section uh you can click on that section to give you a sub-menu where you choose from all donations uh you can check on recurring donations so here are your donations you can organize by campaign type so when you click are you giving an event you can select the year of the event um and it'll organize for you which is super cool we'll go back to on um so you can also download these reports so when you're ready you can click download there's uh this is also where you'll go if you're adding offline donations which we'll touch on in a second um let's see and then we'll go back to reports here's your disbursements we are on the demo site so we don't have disbursements but you all will um let's see moving along we have your retention reports so this section allows you to export your list of unretained donors you can send your own individual emails to these people um at the top of your retention report you're also able to filter and you can create kind of the type of retention report that you need uh through status you can filter your report to show retained or not retained um and this is all downloadable as well uh we'll go into offline donations so one of the most important aspects of online fundraising is being able to track and just manage your donor information so offline donations are added to show your fundraising success outside of mighty cause on the online platform so any gifts made via cash or check during your giving period um are going to count towards your organization's giving day total and you're going to have to enter these in manually so to add an offline donation you're going to select add offline donation right here in the top right hand corner um when adding a donation you'll need to enter key information like the donor's name of course uh any of all of this information is uh what you're going to want to add um let it know whether it's cash check corporate match etc at the top of the report you can search for a particular offline donation if you need to find something specific um and then of course once you enter an offline donation you can't go back and edit the donation so if you made an error you're going to need to delete and you'll need to re-enter it uh let's go into um where am I going we'll look at matching grants a little bit of fundraiser tools uh a ton of stuff here we'll try to hit on as much as we can but this is where you're going to go for matching grants um we're going to go into kind of way more detail on matching grants at the next webinar that's all about strategy but I do want to touch a little bit on just matching grants and some of the kind of capabilities here uh matching grants are a huge incentive to donors to give because they're of course going to double their donation if it's set up as a one-to-one match um but I'm sure you all know that that goes to drive a ton of donations um and so within here you can see a bunch of different I don't have any live matches to show you but you can see how it's all queued the live matches matches that you have coming next past matches that you may have set up um all of this is here and when you're ready to create you can click create um and this is just a really versatile tool there is a ton of capability here on how you structure so like I said you could do a one-to-one match where if someone gives a amount then the exact same amount is matched at our tool you can also do two to one you can do three to one you could also match just a percentage of each donation if that's what you want to do um and the match tool does all the math for you so all you have to do is choose how you want to structure it uh you can also apply a match when a certain number of donations have been received so if there's like a power hour available for like most individual donations for instance you could say if you get a hundred donations you'll get an additional thousand dollars for your organization or however it's set up to really kind of be like a tool for you to try to drive donation volume and traffic um okay so the matching tool also allows you to post multiple grants at the same time and also in sequence so if you get a bunch of grants to queue one off you can do that one after another um it might sound like a lot it looks like maybe it might be a lot but uh it's actually pretty easy to use and of course if you need help you can reach out to our support team um you can also hide the matchers name publicly if they wanted it to be not known um and then of course you can also add images you can add a logo if you got a corporate match um so this is really good kind of incentivizing to have corporations and sponsors give you matches because it gives them a lot of exposure on your page uh and shows off their philanthropy so in let's see under settings uh this is the last kind of section uh it's where you're going to go to customize your url manage your electronic fund transfers your eap update any legal information customize your social sharing um that's under general settings i should click it so you'll see what i'm talking about uh yeah so if you want to optimize uh change your url customization there's a lot of talking today you can do that here you can also um kind of put in different alternate search names uh social sharing is really great so you can pre kind of fill the social share button so when someone comes to your site uh and they click share to socials this is what they're going to see so you can fill out your logo you can add your card title the description uh any hashtags that you want people to use and then save it um and let's see i'll show you what that looks like on your org page right here when someone clicks share this org that's what uh that will pop up uh one of i think we're almost through um so under your fundraising tools you're also going to find your widget uh and this has embeddable kind of donate buttons so yeah for your account comes with a few donation widgets it allows you to collect donations uh for your organization through other websites so if you uh have a regular website you know a ton of people are coming to and it would be easier for you to add a widget you can add a little donate button um the widgets are going to reflect your custom donation levels and the descriptions that you've set up uh so you know exactly what your donors are seeing when they click to donate through the widget uh on your your website but it's not going to include your custom checkout questions and it's not going to include any dedications uh or designations if that's something that is kind of required from your organization uh widgets are totally optional you don't have to use them but it's just kind of another kind of incentive just cool way that you can use the platform uh outside of the actual organization page here uh and all of of course all these donations are going to filter right into your uh organization um I think that that's it for my demo I did it really quickly so again first things first you're going to want to come here and just check out your to-do list and then really start updating this section I would say those are like the most important and then head to your checkout fill out these and once you get to that everything else you can kind of kind of you know tinker away and look at and uh explore but those are kind of your key items uh already I'm going to switch back to our slides um so just to make sure we mentioned just the really good uh wonderful tools available to you as you get ready for the event uh this is your non-profit toolkit so your non-profit toolkit all these support articles uh the trainings the slides um are located within here on the site it has tips tricks support articles FAQs walkthroughs just a ton of info to really kind of help you start figuring out how to promote your campaign try something new for your campaign if you've been doing it for a few years and you need something uh different there's just a ton of in depth starter info depending on what you're looking for um and like I said this is where I'm going to upload the video webinar and I have slides as well so uh you do not have to hear me all over again you can just download I think it's like 24 slides so I've turned everything that you've just seen into a slide deck so you can review kind of in your own time uh and then as we wrap up I want to make sure you have support contact info here for you so our mighty cause team is a really great resource before and during the giving day for just anything campaign related that you have if you need help setting up your EFT you need help figuring out a strategize with the time frame if your donor says that they need you to resend them a receipt you can reach out to our support team um uh just support at mighty cause dot com um and then of course be sure to check out the full support library um supports dot mighty cause dot com I've also added that to the toolkit uh you can search for anything that you need how to peer to peer fundraise how to pull a donor retention report there's literally pretty much anything that you can think of just search through those articles so if you all have questions or if you've thought of something and you want to start sending those through you can do so now just click the q and a button and I'll start reading through them um I also while you're thinking of any questions that you have I want to remind you all about the next webinar let's talk strategy it's happening May 19th at 2 p.m eastern um we're going to go over just um pretty much everything you just saw just in greater detail the moron strategy uh regarding the tools in your account as well as email marketing email strategy elevating kind of your outreach um social media tips that we find really helpful to help you make the most of your giving of an opportunity um so you're going to have to register for that webinar as well just go to the website and click on the non-perfect toolkit and you'll find it there um all righty time to get into any questions you might have let's see what you all think yes the date of the next webinar is May 19th it's at 2 p.m eastern let's see yeah so be sure to check that one out because there's going to be a bunch of good informational peer-to-peer fundraising if you're new if you are experienced peer-to-peer fundraisers we can talk to you about other ways to kind of drive more uh making a more challenging year for you so you can grow your organization uh you always want to kind of continue reaching just a little bit so you can keep growing um and then I don't see any questions so if you all do come up with questions reach out to us let our support team know um and of course uh I'll see slash here you'll hear me at the next webinar uh but thanks to everyone for attending and thank you to Daniel and the Alun Keene Foundation um I'm gonna upload this to our YouTube channel and then add it as the uh embeddable link that you see so thank you everyone and have a super great rest of your day