[Tube ViperX Review] Honest Review & Bonus Strategies





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Published on Aug 12, 2014

(Tube ViperX Review) See honest review of TubViperX, learn how it works & discover BONUS strategies:

Why Retargeted News Feed Ads Are So Lucrative For Advertisers

One of the most ingenuitive forms of marketing that has come out in recent years is retargeting. This cookie-based technology actually is able to track what people have been searching for on the web, and then show relevant ads based upon their activity on the Internet. An example of this would be visiting Amazon.com, looking at cameras, and then going to another website and seeing an advertisement for the product that you were just considering. There are advantages and disadvantages to this particular type of marketing that we will now discuss, as well as why mobile retargeting is so successful.

Recent Studies On Retargeted News Feed Ads

If you are surfing on Facebook everyday, you have more than likely seen news feed ads. Your newsfeed is where all the stories and posts that people connected to your Facebook site will be shown, allowing you to monitor what they are doing every day. There are advertisements that you can place in the newsfeed, something that many people do because they know how much attention is placed on Facebook news feeds. Retargeted news feed ads are some of the best types of advertisements that you can run, something that works very well with mobile advertising. In fact, a recent study showed that even though mobile made up just over 6 1/2% of the retargeted news feed ads that are used, over 8% of the overall clicks that are attributed to news feed ads actually resulted from mobile advertising.

Why Retargeted Mobile News Feed Ads Generate So Much Traffic

This study that showed this was looking at AdRoll and recent data that was released. It also took into account FBX and WCA ads when making this analysis. Obviously, mobile ads are going to be less popular than those shown on a desktop, yet the click through rate was what was impressive. It seems that people with smart phones are more likely to click once again through to the landing page because it is the conditioning that people have too tap their phone. This study has provided some very interesting insight into click through rates for mobile users which will be used by advertisers when creating mobile news feed ads in the future.


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