 Okay, we're back here live here in Las Vegas this is Amazon Web Services re-invent Congress. This is Silicon Angle and Wikibon's The Cube, our flagship program where we go out to the events, extract the signal from the noise and we're excited to always have entrepreneurs and developers here. Obviously there's a lot of use cases and successes Amazon's having as well as upgrading the overall product line across the board and the cloud. Molly Chernichek is the CEO of a sports cast, X cast, is that how you say it? Sport cast. Sport cast with an X ASD. New app launched, again in stealth mode, welcome to The Cube. Thank you. You guys launched, had a big presentation here. Tell us about the app first. Let's get a plug in for the app and then let's talk about what you guys launched here and why the cloud, why Amazon. Well, we think that there's great plays in every sport, every age group, every level, every type of sport and there's almost nobody to broadcast and share a lot of these moments and so we have created a way to make it really easy for people with their smartphone to capture the best highlights of youth, high school and college sports. So talk about the cloud aspect. We had Drop came on earlier, they were on stage, we had an interview yesterday with Greg, obviously a huge video thing there and anyone who's a smartphone and the smartphones are getting better with the cameras catching that moment, just talk about what it does and how does the cloud work? What's that, how did you guys wire it together? Well, my CTO is a little bit better at this than I am but we looked at, we have a number of streams coming up from the mobile phones and then coming back down to the mobile phones in the same event. So we're using storage, we're using elastic bean stock, we're using transcoders, we're using a lot of instances to be able to move the data around to different devices. How old is the company? Give us a little history. I know you guys are in stealth mode. When was it started and how long did it take to build the app? We really got started in March, right after start-up weekend Santa Fe, we won and we started right then and so we've been almost seven months now and we've just got the app to a point where we're starting beta and we're here to let it go into a beta round and let people start really using it. So I just texted 313131 to get the app, so what happens next, I'm going to get the app? Yes. You're not just going to put me on a mailing list? No mailing list today, it's all live. It's the real deal, because I have the greatest high school sports highlight in history in a football game and I'm wondering what to do with it. Just an incredible play, so I'm going to put it up. Great, great. Yeah, but you have to record it with their app though. So your app- So I can't put it up, I can't adjust from- So I got a demo last, let me get this right if I got it right. So you point the app at the footage and when you want to capture it, you say hit the capture button, it rewinds. Is that what it does? How many seconds, minutes? It's changing how you record sports for sure. You just wait till you see something and it's really nice to be at a game and to see you think somebody's going to score a goal. You put the phone up right then and you just hold it, it buffers eight seconds constantly and so once you see something, you get the goal and you see the cheering, then you hit the button and it gets those eight seconds. All right, so I can put it up on my flat screen, use your app and record it, the recording I have and the quality won't be as good but I can get it in there. Right, and there's all kinds of nice accessories being built. We use a 2X lens that costs about 20 bucks that gets you really much closer to the action as well and able to see kids' faces and whatever, which is nice because if you look at most things that are broadcasted more on the cheap with college and high school sports it's so far away, the camera anyway even though they have top of the line devices it's still far away but with the phone you can get pretty close. So it's a 2X lens that you fit onto like a camera like the ones we're using? Yes, well no, just your smart phone. You just put a magnet on your smart phone lens and it just attaches when you need it. So I don't need a super camera. You know the cameras are only getting better on the phones and that's another reason why we went for it now because we know it's just going to get improved and improved and improved. And so what kind of sharing do you have? I mean collaboration. So first of all, if I create an event, I'm at the park and it's a soccer game, the Angry Rhinos versus Batman's I just create the event and then if you come in I don't have to know you but you can open and see the events already created and immediately joined. So right then and there we've got two of us broadcasting the game, it goes into a common timeline. You get a better video clip than I do, I can share it, I can email it, I can SMS it, I can put it on Facebook or on Twitter. And you say you guys started in March Molly? Yes. And so talk about the company a little bit, how you were funded and where you're at now in terms of headcount. So we are still operating on a seed round. You know, we're lucky because it is software and we have, right now we have five, six of us. We've got a director of art, our art director, we've got Brett, our COO and Mark Ortega, our CTO, we've got Andrea doing marketing. And right now we have two development teams, they're both out off shore right now but we're starting to, we're raising an A round and we're hoping to build our development team in-house and also increase our marketing presence. So you guys are raising around or have raised around? No, we're starting to raise around. So you're going out starting to look for that. Correct. How's that going? All right, you know, we're doing a bridge first and we've been, we're starting to be very successful. Who's the seed financer? Do you guys founders? So the founders put in money, but Bill Bice, he's started the Verge Fund, he's a co-founder of the Verge Fund in New Mexico and so he was our first investor. He was a judge at Startup Santa Fe, Startup Week in Santa Fe, which helped. Not a bad place, Santa Fe, beautiful, beautiful area. And Love goes skiing at Tau, it's one of my favorite mountains in the world. Oh yeah, me too. Talk about, so you guys really, really rapid rise. I mean, you're talking about March of this year, 2013. You win the Startup Competition, get a little, was there prize money involved in that? No, but we got- But you got the connection for the seed financing. And we got free three months and a business incubator there, which helped a lot and we moved right in, made it easy. You have seed funding and the developer, so it's an app, so you have to write code. Yes. Did you guys do, tell about the mobile app, what did you guys program in, was it native, was it, did you use a certain framework, do you know, can you comment on that? You know, it's pretty general, there's nothing too magic, we found a really good team that's been able to use, you know, iOS and Xcode and PHP. Is it on Android as well? We will put it on Android in the new year. So right now it's only Apple. Only on Apple, yeah. Smart, it's a better platform. Android's got some bugs. The Apple first is always a good strategy. So talk about their objectives, I mean, you saw Snapchat just turned down three billion dollars with Facebook, Wall Street Journal's reporting and everyone's looking at values, kind of shaking their heads. You know, Instagram is going through it. What do you think about that? It's like, I'd say take the money, come on, you're crazy. Yeah, I saw this morning, watching the news, I was, you know, you got to admire their guts and just to go for it. I'll tell you. They're being compared to Groupon. You know, Groupon had a big offer, but that just goes to show you the, I mean, Snapchat is used by a lot of kids, everyone, I use it with my kids and that's the only way they want to communicate with me now because they know the pictures will be deleted. But seriously, I mean, Snapchat has an opportunity to go beyond that, but that's the rise of the mobile app, right? So what's your expectations in terms of milestones? You guys have any certain metrics you're looking at in terms of deployment? Well, this is the beginning of our beta testing. We hope to hit the winter sports really heavily, both especially with high school sports and with skiing and snowboarding. We hope to get a number of users on by the spring, get the Android version out and just keep expanding. We are expanding heavily in high school sports and in club, especially soccer. Yeah, so I'm sorry, I missed it. So your iOS today? Yes. And then the Android's coming. So now I go to the website, I text 313131, get the app and then how do I get the lens? Text sport to 313131. Yes, you can get the lens off of photojojo.com or there's a lot of places out there. We've learned the hard way because if you go, you can get them way cheap through a Chinese company, but they don't always come with the right magnets for your phone. They don't measure them for the iPhone 5 very well, but you don't have to have that. I go out all the time with just the phone or my seven inch iPad and that camera's pretty good too and get a lot of clips that way. I like to have it, if I have the lens, that's great, but you don't have to, especially on youth games because you're right there on the sideline. So you mentioned, especially club soccer, you emphasized that, why club soccer? What's so unique? You know, it's just, it's such a huge sport and everybody loves it and you know, it's fun. I mean, if you can get the goals and just have one of the things that we are seeing already with alpha testing and putting it out there on our Facebook page and Twitter is people love to see great plays and they love to see great plays where they know there's a name associated with it, there's a team associated with it and there's a community associated with it and that's been really interesting to watch because there may only be 100 people at a game, but all of a sudden 1,800 people have looked at it on Facebook. So you can see how the community can grow for a sport. So you're basically integrating social into it so it's not just a simple video app. You're saying, okay, you can get the capture of the plays. It's always hard to do with a smartphone, so you guys have that case, it's a nice feature, but also you're now including other folks in that game. How do you guys do that? You do it by geolocation, do you do it by hashtag? Yes, yes and yes. So yeah, when you show up with the app and you open it, it should tell you where you are. If you're at Albuquerque High School, it should tell you you're there. Otherwise you can ride in a field if it's not showing and then yes, people use hashtags. It's really nice for players right now, for instance, if your kid is a goal scorer or wants to go to college, you can hashtag his or her name and then do a search and get all of the plays she's been in. So I want to just share a comment with you because this might help your series A round for the investors who might not get that one. It's very sticky and viral when you bring in the social dynamics, so that's a very positive thing that not a lot of people understand, but there was a quote by the CEO of the San Francisco 49ers, Jed York, who's a young guy, he's got GideonU, the ex-GFO of Facebook that works there. My friend Doug Garland runs in Stadium Experience and they're building a new stadium in San Francisco and he told me at the SAP Sapphire Conference when I interviewed him, he goes, why should we pay for a $60 million scoreboard, kind of like the Dallas Cowboys have, when the technology would be obsolete in three years, when my fans buy their own phones and bring it to the stadium every day? So his whole premise is, we'll do a scoreboard and we're not going to go over the top like the Cowboys. What he was saying is, hey, we're going to just optimize the in-steam experience. So what that means is your phone app would be like, if I'm in the stands of the Niners game, I then have, there's thousands and thousands of people who are essentially highlighting. Would that be a use case for you guys? Possibly, we have not focused at all on pro sports just because they have 36 amazing cameras recording everything, but that's where it's all going and then the next level, and we are working very closely with Los Alamos National App, but is computer vision. And you can see down the line, when you're going to have a chip in your phone, you can put it on a tripod and it'll be able to follow a player or it'll be able to follow a ball. It'll be able to know what a goal, when a goal or a touchdown occurs. And so, yeah, I mean, it's all going a whole different way. Yeah, but pro sports is hard here, right? Because you're further away, like you said, there's already great angles, you get an instant replay, you don't have that in high school, in college, like you say, club soccer. So, I can't wait, can't wait to get to that. Well, we really appreciate you coming on theCUBE. I want to ask you one final question before we kind of end the segment is, share your experiences with Amazon, because obviously the rise of the startup, and I was commenting earlier on Twitter, that looking at Dropcam, looking at what you guys are doing, obviously you couldn't talk about you guys until today, but this is an example of a new economy. I mean, everyone's talking about job creation and innovation, and I mean, literally, Dropcam probably never would have made it, because VCs weren't funding them, and they didn't have enough cash, but with the cloud they were able to bootstrap and get to traction. And talk about the impact of Amazon, what's your experience, and do you believe in the cloud economy? Obviously you're living it, and how does that help you? And then what's it like here at the event? Those two questions. Well, I think what Amazon's done for us has really given us, made us be bigger, faster, and put us in a position to be bigger, faster, without spending a tremendous amount of money. I mean, that is such a huge, we've gotten help from them, we've gotten technical help, we've gotten all kinds of advice on how to do things, we've been able to use tools, we didn't even know existed because of it, and so the Amazon thing, I would suggest anybody starting out with something like we have, it's a little complicated, just start with them, you won't regret it. This environment is great, everybody's doing really neat things, everybody's excited. We had a great time last night with so many Amazon people because they're all fired up to help startups. Okay, so final question, put the bumper sticker on the car that's leaving Las Vegas about this event. If you had to create a bumper sticker for this event, what would be on that bumper sticker? Oh, that's a good one. I got you. I stumped you? Yeah, you totally stumped me. You know, I just say, you know, go big, Amazon's behind you, so. All right, go big or go home, I won't say, you know. Oh, good. Go big and you won't have to go home with Amazon. Thank you very much, Bob. I really appreciate it. Sportscast, check out that app. It's really awesome. I got the demo last night. We'll see how it does. We'll be watching you guys. Great to see Santa Fe, startup scene, great place to live. I know folks that live there love skiing at Tau. It was one of my favorite mountains. And it's an amazing, amazing part of the country. So congratulations and keep in touch. This is theCUBE. We'll be right back with our next guest after the short break.