 What's up everybody once again is Brand Man Sean and I got to talk about two things that you can do to help you transition and rebrand for being known for one thing to another. Now what exactly I do? I mean by this? Well, people have come up to me and they were like, yo, brand man, I'm a comedian and I built this audience as a comedian because I wanted to really get attention so I could become a rapper. But now that I started dropping my rap music even though I have 120,000 followers on Instagram, they're not listening to my music. They really just want to see me keep doing comedy. I get it. I get it. I've been asked that question from comedians, strippers, regular personalities and so many other variations of different people doing different things. But there's some things that you have to understand so let's talk about those two things you can do. Number one is of course you could just stop cold turkey doing that first thing like stop comedy all of a sudden start just posting rap only. What you're going to find is a lot of people who are following you for just comedy, they're slowly going to start unfollowing you but the people who stay will be the people who rock with the music or at least can tolerate it at the time. That's cool. A lot of people try that route but I say number two is better if you have the patience and the endurance and that's start to drizzle your music in between the other content over time and you're not going to see these results overnight but why not maintain the visibility that you have with the original audience and then every once in a while just slide something else in. If you are familiar with Gary V's jab, jab, jab, right hook, really I should have did jab, jab, jab, right hook but that's besides the point. Then you know his philosophy is all about give value, give value, give value and then every once in a while make a sale. Consider your music the sale at this point because that's not value for these people. They don't know you for your music. You're trying to push it on them but right now you can get to you jabbing by giving them the current content that they're already used to getting and then drop that music bomb here or there. Maybe once a week while you're posting other content four or five times a week or maybe once a month you're dropping new music, right? You don't necessarily have to stop doing what you were doing before. You can maintain that level of transition and then once something starts to pop then you can really go all out on it. That's one of my favorite routes if you have the endurance to do it that way because it's hard enough to get people's attention. If you already have that there's a lot of value in that. People are paying to get people's attention. Why would you just give it up just like that and start all the way over? It's nothing wrong with starting all the way over but I'm just saying if you can it's helpful to use what you have and try to flip it. To bring a little technicality to it let's consider it as a marketing funnel. We're going to get real nerdy for a second. That comedy or them big booty pictures that you're posting that stuff is just to still keep getting awareness and then that marketing funnel is about what? You get awareness and then slowly people check some of your other content right? These are the people at the top they just you know they see you every once in a while they saw some of your content but then you have people who kind of follow you a little bit more and then you have people who dig in deeper to some of your other content. That's exactly what's going to happen when it comes to you transitioning. Alright for a popular example let's say you do comedy skits and you're trying to transition into an artist. If you think about the marketing funnel the people who know you for comedy skits they're already aware of you so they have some sense of awareness but when it comes to you being an artist they still need to go down the funnel you post music every once in a while and then now they're aware of your music and they go down the funnel if they like your music they're going to try to listen to more of that music. That's how that marketing funnel works for someone who already knows who you are as a comedian but for these new people they're going to hear the music first and that's what you want because in their mind you're branded as a musician and over time what you'll see as you post more music you'll have more people who know you for the music first that's your brand with them but the goal is try to hold on to as many people from that comedy side and transition them into the music and you're not going to get that if you just go cold turkey you're going to have a lot of people that just say oh what happened to the thing I follow him for and some people will unfollow you out of protest so if you can do the drip drop method of keep posting the thing that you're known for it could be comedy could be clothing whatever you do and then every once in a while start to drop music more and more over time until you get one that really catches you'll find that once again these people who know you for music that's what they know you for that's what they like you for they might know you do some comedy but they know you for the music first and these people who already were following you before you decided to transition into music heavily will either not care for the music transition but you'll have a strong portion of you that like you enough that will root for you within music if your music isn't you know complete trash that's it I would love to know what you guys think especially those of you who have tried this transition from one thing to another it might not be from something to a musician it might be from a musician to something else or whatever else you're doing talk about it in the comment section below I think it'll be really helpful and plus I want to know your journey I want to know how you did it because hey we might have to do a whole video about it at some point other than that if you like this video go ahead and like button if you like it you might as well share it and if you're not subscribed you know what to do hit that subscribe