 What is up everybody welcome back to the channel you guys in today's video I'm going to simply show you how not to promote your business on social media. And it all starts with a direct message okay so if you're new to my channel man my name is David. I'm out here in San Diego I've been I've been built in a social media agency and a digital publishing company. Since 2017 I got into social media marketing and started servicing clients, small business owners real estate agents in 2017. And so I have a lot of experience with this I've a lot of experience with closing clients, reaching out to clients direct messaging clients, getting people to get on a zoom call with me. All that is what I've been experiencing for the past few years right. And the way I did it was very, very different. It's not where I'm building a huge social media brand. It's not where I have everything in place right all my all my platforms are optimized but I don't, I don't promote my business that way I don't, I don't post every other post about my business like in fact if you go to all my social media accounts it's all just personal it's all my family it's my kids it's my wife it's, it's the real David right there's really no hardcore pitch or business related information or content on any of my platforms. I've had success doing it that way but what I want to talk about today is the direct message I've literally 99.9, I'll just say 99, 99% of my clients and I've literally brought in over to this day over 500 over 500, just from the direct message. Those are not from ads. Those are not referrals 1% is referrals. I'll have people that refer their friends to me, I'll have, I'll have some of my awesome YouTube subscribers reach out to me and become clients. So I've gotten I got in clients, I've gotten clients from referrals and YouTube, but that's 1%. The other 99% has been from me direct messaging okay. Now, the example that I'm going to, I'm going to show you today and I don't mean to put anyone under the, I don't mean to throw anyone under the bus. But it is what it is I'm going to, I'm going to simply show you some messages that are just freaking weird that are just that are just like not the way you want to do it right like not the way you want to be connecting with people not the way you want to be bugging people. There's a difference between persistency and bugging, like don't bug people right so I'm going to show you some examples on what not to do and then I'll kind of just show you what I've done and tell you what I've done to really be successful with the direct message. So if any of you guys are freelancers, if you're an aspiring agency owner and you're looking to get clients. I'm telling you right now man hundreds and hundreds of clients that I've gotten myself personally direct messaging. So this stuff really, really works right really, really works. So let me kind of just show you what I've been experiencing and the messages that I've been getting specifically on LinkedIn. So a lot of people over here are all quote unquote professionals right like you got freaking the best of the best over here everything is about business over here on LinkedIn right so you have everyone networking and trying to freakin slide into the DM. But again I'm going to show you what not to do man. I got so many damn weirdos in my direct message they're all professionals but it's like shit you have no freaking clue on how to prospect. And then I just show you this show you show you what I'm what I'm what I'm seeing all damn day. So, and this ain't even with a lot of connections right I don't have a huge social media following I'm into Facebook I'm into ads right I'm into running Facebook ads or, or, or, or, or Instagram ads. I haven't really built a huge huge following as far as my brand over here I don't post on anything. The only thing I do is is upload my YouTube. And then I'll take that video and share it on these other platforms, but I'm not organically putting anything else on these platforms, they're just as is right. Facebook is the only one my personal Facebook that's the only one where I where I somewhat post different things about my family and things of that, like that, of that nature but it's really my YouTube video that I'll take and I'll share. And that's what I've been doing on social media right and then just again relying on the back end of Facebook ads to get business, or, or my direct message strategy. Okay, so here's what you don't want to be doing man when you're out there reaching and prospecting, reaching out to local business owners and trying to schedule appointments because that's what it's all about hundreds and hundreds of my clients came as a direct message, and as me scheduling that appointment for a zoom call. I've never done I don't do phone calls I've never asked anyone for their phone number in the direct message. It's always asking for their email and the best time to chat tomorrow. And what I do with that email is I add them to my calendar and email them the link to my zoom. That's how I've done it I was I was doing zoom presentations in 2017 2018 2019 way before this freaking pandemic freaking mess right. I've been doing zoom doing calls like that for for for a few years now so zoom is nothing new to me. And, and, and that's how I've scheduled my appointments. Right. But it all starts with a direct message and so over here man let me show you some of these messages. And I don't know why it's just linked in I don't get crazy messages on Twitter. I don't get crazy messages on on on on Facebook. It's freaking all these weirdos on LinkedIn. So, let me show you just just a few examples like, in fact this is a perfect example look. Look, and again man, no disrespect to Kelsey I don't know Kelsey but I'm using her her strategy as the example for today's video man because this is not what you want to be doing Kelsey. So, here's what ended up happening we ended up and I don't request anyone over here by the way that's why my connections are so low I don't spend any time on any of these platforms all I'm doing is YouTube and freaking ads, Facebook ads. That's it so all this other organic stuff. It's these are people that are requesting me, I haven't requested anyone over here right. And so this this this this chick right here Kelsey she requests me I accept her and then boom right away she sends me a message was just checking out your profile love what you're up to would love to connect if you're up for it. If you do, I promise, I promise to be an immediate value add to your network. It's like dude. Okay, so would love to connect if you're up to it like connect about what Kelsey I don't even freaking know you I'm married. What do you want to do ask me like what kind of connection right. Obviously it's business but I'm just being a little freaking pain in the ass, but at the same time it's like dude. That's the first message. Like that's how she's reaching out to me it's like would love to connect if you're up for it. If you do, I promise to be an immediate value. It's just like shit Kelsey is that how you say hello. Okay, cool. And that was on Monday right. And then Tuesday, boom, super grateful to you for accepting my request, still that inspired digital. And then Wednesday, another message by the way I'm curious, who are your ideal clients. It's like dude this is rookie ass shit man it's like it's so it blows my mind. So, all I do is all respond back because I'm not, I'm not a chat like I don't I don't I don't I don't I don't be messaging right I do message but it's not. It's so weird you guys like I'm surprised I don't have a course on on on my strategy because my strategy, my direct message strategy will work for any business. At the same time it's super freaking unique. I don't have a full blown direct message. Conversation that goes on like it's it's literally copy and paste it's freaking copy and paste I've closed over 500 clients since 2017 to the direct message, and it's all copy and paste messaging. I don't go into way hardcore freaking conversation hey how's the weather out there like I don't talk about shit, but here's who I am. Thank you for accepting me and and I'll go through the role play with you. Here's what I'd love to share with you, and let me know if you're up for it like I have a very boom boom boom. What time works tomorrow type of messaging right none of this freaking. I deal clients I'm curious like, like what the hell like, dude, let me show you another one. So that was three messages before I even reply and all I do is I reply back with the link to my YouTube. I'm just directing all these weirdos to my YouTube channel. Okay. And then let's see if this is another one. Okay look so she sends me. Okay, so she sends me this first one right 808. I reply back. Thank you for your message I'm rarely on LinkedIn connect me on YouTube connect with me on YouTube. That's where it should have stopped, but then she messages me again, David pardon the persistence, and then she messages me again, and then she messages me again. It's like Jen come on dude really like get the point if I'm not replying or if I didn't, if I didn't say anything that has to do with that first message. Why do you keep messaging me like there's a billion people on social media why me. Okay, so Molly let's see if Molly is freaking weird with her messages. Molly sends me a message at 929 and then another one, April 15 and then I'm saying hey Molly you know what I mean I'm not I'm not on LinkedIn connect with me on YouTube. So then that's where it stopped. Okay, so let's see Stella. Stella. Okay, so that's just one. Let me show you another one. Let me see here. That's just one. I think I right here. Mildred dude, looked at your profile and saw we were in the same B2B cells and marketing would be awesome to connect with someone like minded to see if there's a merit for collaboration. So there's one message, and then another message, and then another message, and then and then by the time I get that third one I'm like I reply I'm like Mildred I'm not on LinkedIn connect with me on on on YouTube. But that's three messages dude three messages before reply, like you don't want to be that person wait for the reply, and then send something right wait for them to wait wait for that person to say something of that that strikes an interest in what that message was was pertaining to, and then you can reply back right don't keep freaking sending messages like that's the whole thing about today's call man, or today's video it's like dude, quit it like look solid look Celine sends me a message right there again there goes my reply. I'm not here. Connect with me on YouTube, and then she goes one message to message three message for message. It's like what the hell. You guys don't do that. Okay. Here's how you should first here here's how I did it okay here's how I did it. First of all, you want to focus on one business okay focus on on helping one type of business right don't be the jack of all trades and try to freakin help 15 different types of businesses. If you're doing services which are social media marketing services or Facebook ad services or Instagram YouTube focus on one business especially in the beginning if you're just getting started focus on one. You can faster that and get better than you can branch out and maybe go after different ones right but in the very very beginning I'm a true believer that you need a niche down. Okay, so the way I did it is I came over to Facebook. You can do it on LinkedIn you can do it on Facebook you can do it on Twitter. You can do it on freakin shit any platform really you can do it on any platform really those main ones Facebook LinkedIn Twitter, mainly focus on those three because on those three I know for a fact that you can go and find your ideal niche. So in my case with with with real estate agents, I simply went to my personal Facebook page and requested 5000 agents as friends. That's where it starts. So we'll be here with LinkedIn. Let's say you're looking for that one type of business that you serve, and you connect with the shitload of them right you you request and connect with all of them right become their friend first that's where it starts become the friend become the connection on Instagram follow them first start liking their shit start commenting start start. I'm giving them compliments on their posts. Hey john man I love this post man this is a really cool man there's a really cool post of this man and this of this girl right here closing closing a house, you know you're a real estate agent. Good job man keep it the great work. Sincerely compliment sincerely put out good vibes to these people that you're now following on Facebook LinkedIn or Instagram. That's where it starts start liking all of their posts, right like over here with Facebook. Here's what I do. Here's what I do. Here's what I do all the time with Facebook. I got 5000 people that are all in one niche right. All I do is I simply come down, and I'll spend maybe 10 minutes. And I don't even care like I'll just come over here and I'll go to the recent where the hell's damn recent. Normally it's normally it's normally it's up here but but whatever, where you can where you can see each one right from from in recent order but this is all over the place so it's all good. What I do is I'll click like, I'll just come down and I'll click like on a shitload of stuff, like, because when you click like on people stuff, they see that notification right, they see that notification. So my name. Look, family, I'll put a heart. I'll put a heart, and then I'll come over here. Beautiful. Bam. Blessings. Right. And that's just like the real me like that's that's that's how I talk. That's the real me that's keeping everything authentic. And so now when they get that when they get that notification, they're like David, who's this guy, and they come over to my profile right then they come over my profile they notice we're connections were connected we're friends. And that right there is the first top of mind first my name is now top of mind they saw my name. They saw me from the from the heart. They saw me from the from the comment. Now my name sticks out before I even sent them a message where we're barely becoming friends, right so I'm barely coming down. And I'm clicking like on all other shit. And then I'll put right here. Awesome. Congrats. Awesome. Congrats. Right. So I'll just simply sincerely be a friend first you guys that's where it starts man. Let that person see your name. Let them know that you're sincere. Let them know that you're into what they're freaking posting and be genuine about it don't put no random bullshit right be genuine about about about about what you're saying on these post with people right so I click like I'll end up clicking like on everything I'll end up commenting on everything. And then I'll put right here I'll put a heart and then I'll put something like cheers. I'm not alone you guys that alone creates just that social proof look Amelia look awesome congrats she just gave my comment to hot heart. Now, now, do you like do you think that she'll know my name like maybe maybe not know my name right away right away but at the same time the more I do that, the more my name is going to stick out. So when I do end up messaging her a week from now a couple weeks from now, she's going to know who I am like she'll recognize that direct message show know that hey it's that guy that's been commenting and liking all my shit. Right. And because it's coming out of sincerity, and I'm being genuine and authentic about my, my comments and my likes. And that's what makes me stand out like that's what makes me really stand out from every other Tom, Dick and Harry that's trying to pry pitch them on some random shit. Right, so it starts there man it starts there. And then, and then, and then because I know my knit or because I know everyone that I'm thought that I'm connected with over here is a specific type of person. So it's really hard for me to just simply come in and just start messaging people, but the way I message is I don't look another heart from Joe Lynn. Cheers. She gave my heart my my comment of heart look at that you guys, you don't think that that alone you guys that alone would help would help you out that alone. Now, when you when you when you reach out to them the way I've done it is I would simply send them. Like, like, like a, like a somewhat of a compliment type of first message, my first message and you'll want to play this back a couple times right you want to play this back this part right here back a couple times. Here's here's here's here's what my message is pretty much pretty much like that first message. And let's use let's use let's use Barbie as the example. Hey Barbie thank you so in fact you know what shit let me just freakin send the damn message let me let me open up my damn messages you guys. Look, I haven't messaged this person, Barbie and I know that because I know my names I know my friends I know who the hell is on this list right I know that I haven't done business with this person, I haven't, I haven't and I have the message on my phone let me um, let me send it here and you can see it over there. This is my first message watch let me show you. It's out of sincerity man it's out of sincerity. It sounds more genuine that a damn pitch, like it's not exactly a pitch. It's just a friendly hello thank you for accepting my friend request. Let me, let me get to it. Give me one second let me let me open this up. There's the first message you guys. There's the first message. Okay, so now let's break this down real quick let's break down this message in comparison to all the other crap I'm getting on LinkedIn. Okay, so hey Barbie thank you for accepting my friend request I noticed you're super successful in real estate that's really cool. Right there I'm giving her a compliment right there she's sitting back and she's like damn this guy is already saying something nice to me. Right. First of all I'm saying thank you. Thank you for accepting my friend request. The second thing I'm giving the second thing is that I'm giving her a compliment. Right, I notice you're super successful even if she's not even if she's not who the hell doesn't want to hear that they're successful right so even if she's not super successful. I just complimented her and made her feel good. Okay, I help realtors capture local buyer and seller leads through some simple social media marketing strategies and Facebook advertising. I'd love to give you some free tips that right there you guys as a kicker. I'd love to give you some free tips. If you could take on more clients. Who wouldn't take free tips and who cannot take on more clients. Right. So, again, thank you for accepting my friend request have a wonderful weekend. That's it. That's my first message. Now there is not a second one, unless she replies. Okay, unless she replies. Now here's been my strategy since 2017. Okay. If that message today right now look today is freaking May 7. Okay, today's May 7. If a month goes by and she never replied. And I'm coming back and I'm in my direct message and I'm just kind of sorting through my messages I'm trying to really see who you know where everything is at. And if I happen to come across her message this message in my direct message so again as I'm over here. As I'm over here in my actual direct message direct messages so as I come over here into the into the into the view all. And as I'm just over here sliding through and seeing where I'm at with my conversation with with with people again it's all copy and paste man it's the same message for everybody it's crazy. And as I come come back across Barbie maybe in a week, a couple weeks. If I notice that this message was sent last month and she never replied. I in front her. I in front her. Now, does Barbie care that I in front of her. No. Why doesn't she care, because she doesn't even know me. That's the thing about social media. So I unfriend people I keep my, my list of 5000 on Facebook on my personal page I keep that shit fresh at all times. Because all I'm doing is I'm, as I'm going through like look, as I go through all these messages to the left, I'll come down to the very, very bottom, where I'm going to, let's say, one week ago. And then I'll go, I'll go two weeks ago, but then I'll go back to old messages, 30 weeks ago, 50 weeks ago, and those are the ones that I'll look at. And if a person replied, then okay maybe that maybe the conversation could have continued but if they never replied. I simply unfriend them, and then I request more, I'll request more again same niche, same everything these are three weeks ago I'll go older than that I'll go way way older than that I'll go. I'll go watch as I scroll down to the left those are four week four week old messages, and then it jumps to like 10 week or 20 week or some shit like that, but five weeks ago, five weeks ago so I can go on for days you guys because I got that's all I do is direct message but look six weeks ago so I'll go I'll go I'll go freaking 10 weeks ago plus. And then again I'll look at that I'll look at that message look nine weeks ago. Look, Lisa. This message right here look she never she never replied right this was March 3 2021 she never replied. So what I do is I simply come over here, and I simply unfriend her. Does she care. No, is she going to notice that unfriended her. No, she doesn't even know me. So again, whether this was LinkedIn, Instagram, Facebook, or whatever, you can do this on any platform so Lisa. Nothing, nothing against Lisa nothing personal I don't know her she doesn't know me unfriended right because I was a message and then what I go what I do is I come over here to that actual message. So, Lisa, where's that right here, and then I'll come over here and then I just simply delete it, I delete the entire chat, because it wasn't a chat it was freaking one message that I sent and she never seen it. She never opened it up right. So, I don't care to keep that friend around. I don't need the chat either so I just simply delete that. So now, over here on my personal page. Now I'm at 499, and I'll simply request more I constantly and requesting the same person so 499. I'll come over here friend friends, and then I'll come over here to find friends. And then as I as I continue to simply request the same people by default, over here the people you may know to the left, that will start showing up all of the same types of people. So, filter bam, add friend, but I've already I've already requested a freaking million so so I don't even have to do the whole add friend all the time because I got so many friend request in queue, where if I unfriend, if I unfriend someone. I automatically get another request because there's so many requests that I put out already, right so I'll simply do it that way. So, the messages look nine weeks ago 10 weeks ago. This person right here Lindsay 10 weeks ago. Let's see she opened up. She she saw the first one. Well this was a different first message. But that was February 2021. Okay, so that was that was a couple months ago she saw it but never replied. Now again when I come back to that. I'm going to send her right February 24. I'll maybe let it go for another few weeks and then and then maybe if she maybe maybe maybe she'll show maybe I'll grab her attention with my message with my post right when I start posting stuff. Maybe I'll grab her attention there and then she'll come back and maybe reply to this eventually but if not no big deal I unfriend her. And then 15 weeks ago, 24 weeks ago. This is the first message right here look. This is the first version of my first message. Hey Ray, hey, hey, hey, Rochelle, it's great to connect with you. Actually no that's a different that's a different first message that's a different first message. So this is 26 weeks ago, Leslie. So let's go right Leslie 26 weeks ago let's see where this message is at right here so she saw that first one but never replied. So again because I was so long ago November 2020. Again, I'm going to just simply unfriend, and then I'll request another no big deal right she ain't going to notice that I'm gone. She don't care. Right. So that's how I do it you guys all simply wait for that reply. And then when and here's you got to know your audience you got to know your niche right. You got to know the flow you got to know how that conversation is already going to go. Here's what ends up happening. 10 out of 10 times after my first initial message, they'll reply back or not. But when they do, they simply reply back and say David, that sounds awesome. I don't know nothing about social media marketing, or they'll reply back and say David, none of my Facebook ads work. I'd love some free tips I'd love to, I'd love to, I'd love to jump on a call with you and you can give me some free tips. And then here's my next reply after that. I'll say I'll say I'll say Stacy Thank you so much for your reply. I'd love to give you some free tips. I have one catch. I'd love to schedule a call with you, but I'm going to ask you for a good review. So now I have her thinking that okay this guy's going to give me some good tips and all I need to do is give him a good review. That's my next message you guys so I have them thinking that all I'm in it for is a review I'll give you some free tips, but I'm going to ask for a favor in return. I'm not going to charge you any money, but I'm going to ask you for a review. That's that next reply you guys. So when they when they when they when they read that one, they'll reply back and say David hell yeah, I'll give you a review, I'll give you a good review sounds good. I'll reply back and I'll say awesome. Awesome. I'm trying to get as many reviews as I possibly can right now. Your review is it would mean the world to me. Send me your email and best time tomorrow. I'll add us to the calendar and email you the link to my zoom account, or my or or I'll email you my zoom link. And that's it you guys they reply back with their email, their best time tomorrow. I add them to my cartridge calendar. So I use cartridge for everything so if you're new to online, you know business landing pages email automation and an online calendar to cartridge. So there's a fortune day trial in the description profit with cartridge dot online. That runs my entire online business okay so all simply add them to the calendar, and then an email will go out automatically with a link to my zoom with our scheduled appointment. That's how I've done it you guys I don't keep messaging people there's no persistency on social media you can get burned quick. Don't be that person who bugs people right. Have some decency have some respect and be be be be be real right keep it authentic and be the real you don't try to sound too crazy sells person over here. Let them know that you're giving them some free tips in exchange for a review right. Ask them for their email and best time tomorrow do zoom so you can screen share and visually show them how you can help. That's how I've done it right I'll always jump on zoom so I can visually show them what their platforms are missing and and and then I'll show them examples of my clients. That's visually attractive right there when I can show them that hey this is what my clients looks like this is the leads that we've caught we captured over here. I'd love to do the same thing for you right so that that right there you guys has been the bread and butter. And here's what ends up happening and I'll say this in closing. When I end up getting them on the on on a call right when I end up getting them on a zoom. What's up happening is I already know that they can't do what I'm telling them and my whole presentation it's not pitching. It's not saying here's what I'm going to do for you. It's me consulting and showing them how they can do it themselves. Your presentations are about an hour 45 minutes to an hour, and I'm showing them what to do. But because I'm so gangster and because I'm such of a closer right your boys a closer I'm a keeper rule I'll be closing deal that's what I'm a closer right. But you got to know your closer because I'm a closer I already know that they're not going to be able to implement implement it. So that's why don't be afraid to show them your secrets don't be afraid to show them everything you can do show them how to do it. They just know that at the end of it, they're not going to know how to do it. They're not going to know how to do it. They're not going to have the time to do it. They're not going to have the patience to learn how to do it. So at the end of my call, 10 out of 10 times, they're like damn David, I do need all that shit, but I'm busy. I don't have the time to learn it. I don't know how to learn it. How much would it cost for you to do it for me. So that's how I do it you guys I'm not pitching on my presentation I'm consulting and give them giving them advice and and and showing them how they can do it themselves. And then at the end already knowing that they're not going to want to do it themselves they're not going to know how to do it themselves. So they're going to need me. Okay, so that's how I've done it you guys that's how I've gotten hundreds and hundreds of clients through the direct and still to this day I I earn a good income just from the direct message alone right so if you're new to my channel man if you're into any of this stuff man subscribe smash the bell for notifications I'm dropping daily videos like this on social media marketing Facebook advertising and making money online but a lot of my shit that I put out here is just day in the life I'm either documenting what I'm doing for my business or I'm documenting what I'm doing for someone else's business okay so stick around man comment below let me know where you guys are coming from let me know what kind of business you're building online and let me know how I can bring value to what you got going on okay so the direct message you guys there's a shit load of money in the direct message but you have to come off genuine you have to be a friend first and you have to sound sincere okay don't shoot for a phone number shoot for an email don't shoot for today's appointment shoot for tomorrow best time tomorrow. And don't reply to that message unless they replied to your previous one okay and that would save you just time and headache and and and just just all the above right so hopefully that made sense you guys there's a ton of people on social media find your one niche go follow that one niche and then go learn how to bring value to that one niche alright guys I'll see you in the next video over now.