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OK Go - This Too Shall Pass ( Rube Goldberg Machine version )

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Published on Mar 10, 2010

From the project team called Syynlabs:
When the rock band OK Go, famous for their viral videos including the spectacular and award winning treadmills video, wanted to feature a 4-minute long Rube Goldberg Machine in an upcoming video, they tapped Syyn Labs to build it. The requirements were that it had to be interesting, not overbuilt or too technology-heavy, and easy to follow.

The machine also had to be built on a shoestring budget, synchronize with beats and lyrics in the music and end on time over a 3.5 minute song, play a part of the song, and be filmed in one shot. To make things more challenging still, the space chosen was divided into two floors and the machine would use both. We had our work cut out for us; every facet of Syyn Labs expertise was required to meet this tremendous challenge. See the results of this remarkable effort in the video embedded above.
Director James Frost from Zoo Films.

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