Loading...

Branding: A Love Story By Tina Walczak [What Makes A Brand Great] | Episode 1

341 views

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Dec 12, 2018

Act 1.

It starts with a spark, an idea, a moment. It's where yearning meets its long-lost lover. We all experience it daily. The moment when the smell of the aroma catches our nose with the first drop of coffee. The way we scan the aisle for a bottle of wine and when we find that perfect bottle we could have sworn that the lettering on the label was made perfectly just for us. How did that wine call to me? Create a deep almost emotional connection with me? This is the love story we're obsessed with. Brands that find their lovers. We don't just buy products, we fall in love with them.

Act 2.

The love story starts with an experience as it is a collection of points at which companies exchanged sensory stimuli. These exchanges may be transactional for instance when a product is delivered to you personally and the first step is taken and when meaningful information is shared between you and another company you are connected emotionally from here on out.

Act 3.

The best brands use the same seemingly minor contact points think about it. You enter into your favorite restaurant with your friends and the host remembers your name. Now you're feeling cool. The best brands know that by these small interactions they'll have you hooked and coming back time and time again.

Act 4.

With the noise of products trying to win over the heart of brand followers, how does a brand keep its lover loyal and engaged? People don't just buy products but they buy their love story.

My name is Tina Walczak and in this series we will discover and unearth what makes the most powerful branding love story in the world. Cheers.

Host: Tina Walczak

Special Thanks: Tantalus Vineyards (https://tantalus.ca), Waterfront Wines Restaurant (https://waterfrontrestaurant.ca/), Urban Liquor Store (https://urbanliquor.ca/)

Music courtesy of Musicbed (https://www.musicbed.com/)

Musicbed SyncID:

MB01NJHUXGPMU3M

Just say Hii!

Our locations:

Hiilite Web + Marketing
Main Office
115-1690 Water Street
Kelowna, BC, V1Y 8T8,
Canada
(778) 436-8795
https://hiilite.com

Kelowna Photographers Studio at Hiilite
1690 Water St unit 110,
Kelowna, BC V1Y 8T8
Canada
https://photography.hiilite.com/

Vancouver
2105-950 Cambie Street, Vancouver, BC,
Canada
(604) 227-3622
https://hiilite.com/service-areas/van...

Los Angeles
1702 Olympic Blvd, Santa Monica, CA,
United States
(310) 444-5556
https://hiilite.com/service-areas/los...

Calgary
(403) 406-2190
https://hiilite.com/service-areas/cal...

Follow us on Social Media!
Facebook: https://www.facebook.com/hiilite/
G+: https://plus.google.com/+Hiilite
Twitter: https://twitter.com/hiilite
Instagram: https://www.instagram.com/hiilite/
LinkedIn: https://www.linkedin.com/company/hiii...
Pinterest: https://in.pinterest.com/hiilite/

Our Gear:
Main Camera: Red Raven 4.5K
Second Camera: Sony A7Riii ( x 2 )
Lenses: Canon 24mm F1.4L ii, Sigma 24-70mm F2.8 Art, Tamron 70-200mm F2.8 G2, Sigma 14-24mm F2.8 Art, Sigma 85mm F1.4 Art
Lens Adapter: Sigma MC-11
GoPro Hero 6 Black
Rhino Slider with ARC
DJI Mavic Air
Advanced Audio Microphone

Loading...

When autoplay is enabled, a suggested video will automatically play next.

Up next


to add this to Watch Later

Add to

Loading playlists...