 As we enter the new year, many are making resolutions, but this January, which is recognized as National Blood Donor Month, Kentucky Blood Center is encouraging people to make donating blood part of that plan. The National Blood Donor Month began in 1970 just as an opportunity, a chance to put a real tangible spotlight on something that's incredibly important to our healthcare industry. You know, blood donation, as we've talked about before, is so vital for everything from, you know, traumas, to cancer treatments, to organ transplants, surgeries, diseases, go on and on, but essentially the crux of the matter is one in four people will need a blood donation in their lifetime, and it's something that we need every single day, not just in January, we need it 365 days a year. Appalachian wireless just can't stop themselves, give the iPhone 13 128 gig for a penny with a two-year contract on the mix and match or unlimited plan, new or renewed line, while supplies last, one penny for an iPhone 13, we are you, we are Appalachian Wireless. The need for blood is constant, but during the winter months, donations typically decrease when demand could be at its highest. We understand that getting a needle put into your arm is not something that folks are seeking out. We understand it's not, it's not something that people are coming to us to do out of enjoyment. Having said that, I can't stress to people enough how easy and quick the process is. From the time you walk in our door with registration and until you leave, you know, with a drink and snack and hand only takes about 45 minutes, the actual blood donation part where you're sitting in a bed and giving blood is only about 10 and 12 minutes. So, you know, I know folks, we just got out of the holiday giving season and you know, but I think folks in general are trying to find ways to give back to the community. To me, I can't think of anything that has a bigger impact and is easier to do than spending 45 minutes and saving up to three lives. For more information on how to become a donor or to schedule an appointment, go to kybloodcenter.org. Reporting for mountaintop news, I'm Brianna Robinson.