 Obviously the most important thing is to get contact with some kind of journalist at a national newspaper. That's like the most obvious thing to do and then we pitched them three stories and what we did in writing those stories is to kind of pitch them the backgrounds for each of those stories but also a headline so they could kind of imagine the piece. Because we had such a broad range of data and different data sets we actually pitched three stories so don't be afraid to go you know we've got all of these data sets here's like some of the key stories that we have it gives the journalist a choice to be like okay actually this one I think is going to be the best for us. We found the story by analyzing our data and looking at trends. We were sending freedom of information requests and receiving thousands of responses and then we looked at all of those freedom of information requests and we just analyzed the trends. Why we pitched these stories though is because of their relevance to what was happening at the national in the national landscape in the news at the time so that's like the key thing to think about from a journalist perspective you know that data hadn't been compiled so it was kind of new it was fresh it could be viewed as exciting. Energy efficiency is not traditionally a sexy topic but because of campaigns like Insulate Britain and other campaigns that have been going on around and the fact that you know the cost of living crisis that journalists were much more ready to print stories around energy efficiency because they thought it was an important topic at that time.