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Why Design Now?: Power Aware Cord

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Uploaded on Apr 23, 2010

Why? Most people have no sense of their energy usage until they receive their monthly utility bill. The Power Aware cord is a poetic gesture that indicates energy is flowing to an appliance through glowing pulses and intensity of light. For instance, changing the volume on stereo equipment becomes immediately visible, as does the silent drain of electricity from appliances on standby.

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